Google panda update internet advantage


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  • 34 17 12 Eso era ANTES de places
  • 34 17 12 Eso era ANTES de places
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • ¿Cómo llegas al top 3?
  • Do not see Panda as an update of itself, but as a new addition to the existing algorithm: You have to deliver quality, and that is not easy to fake.
  • No unique content Data feed only
  • Único = contenido, pero también el concepto, sé como página de referencia que todo quieren enlazar// esto también se aplica a anunciantes, no ofreces tu contenido al cualquiera Añadir valor= dar visitantes más información, comparar productos, filtrar etc, maar en ningún caso enviar directamente Lo que Google no sabe hacer= Onebox, el mayor peligro para afiliados
  • Bounce >40% Time on site <1:30
  • Check analytics, take on problem pages/-areas Delete, index, combine or update – increase content / ad ratio See next slide
  • Check analytics, take on problem pages/-areas Delete, index, combine or update – increase content / ad ratio See next slide
  • Panda is quality update, by adding userdata and social signals it will be more difficult to fake! Add something unique to Internet Prevent being filtered out based on your content Know what is going on, and where on your site it is happening
  • Internet Advantage
  • Google panda update internet advantage

    1. 2. <ul><li>Google updates </li></ul><ul><li>Panda Update </li></ul><ul><li>What to do </li></ul><ul><li>Future </li></ul><ul><li>Feel free to ask any questions! </li></ul>
    2. 3. <ul><li>Specialists in SEO and Social Marketing </li></ul><ul><li>Focused on conversions, usability and web analytics </li></ul><ul><li>Offices in: </li></ul><ul><li>Salamanca </li></ul><ul><li>Madrid </li></ul><ul><li>Utrecht </li></ul><ul><li>Native speakers from: </li></ul><ul><li>Spain </li></ul><ul><li>UK </li></ul><ul><li>Switzerland </li></ul><ul><li>Holland </li></ul><ul><li>Germany </li></ul><ul><li>France </li></ul><ul><li>Italy </li></ul>40 employees
    3. 5. <ul><li>Internet = cutting out the middleman </li></ul><ul><li>Unless there is added value </li></ul>
    4. 9. <ul><li>Data updates (spam reports) </li></ul><ul><li>Index updates (Caffeine) </li></ul><ul><li>Algorithm updates (Panda) </li></ul>
    5. 10. <ul><li>2000 – 2003 </li></ul><ul><li>Monthly index updates </li></ul>
    6. 11. <ul><li>2003 </li></ul><ul><li>Daily index updates </li></ul>
    7. 12. <ul><li>2003 </li></ul><ul><li>Avoiding over-optimisation (SEO & Affiliates) </li></ul>
    8. 13. <ul><li>2004 </li></ul><ul><li>Ranking difficulties for new websites </li></ul>
    9. 14. <ul><li>2005 </li></ul><ul><li>Pages of little value were diregarded /Avoiding over-optimisation </li></ul>
    10. 15. <ul><li>2007 </li></ul><ul><li>The war against paid links </li></ul>
    11. 16. <ul><li>2009 </li></ul><ul><li>Major brands had the most power </li></ul>
    12. 17. <ul><li>2010 </li></ul><ul><li>Focused on the long tail </li></ul>
    13. 18. <ul><li>2010 </li></ul><ul><li>Up-to-date indexes meant faster Results </li></ul>
    14. 19. <ul><li>2011 </li></ul><ul><li>Focused on low quality – pages to scrap </li></ul>
    15. 20. <ul><li>2011 </li></ul><ul><li>Focused on quality, content and added value </li></ul><ul><li>Changes in 12% of results </li></ul>
    16. 21. <ul><li>1996 – Search 1.0: on-page </li></ul><ul><li>1998 – Search 2.0: off-page </li></ul><ul><li>2007 – Search 3.0: verticals </li></ul><ul><li>2010 – Search 4.0: social </li></ul>
    17. 22. <ul><li>24 th February: Changes in 12% of the results (US Only) </li></ul><ul><li>11 th April: changes in 2% of the results at the global level (English Only) </li></ul><ul><li>Big changes in rankings </li></ul>
    18. 23. <ul><li> -94% </li></ul><ul><li> -94% </li></ul><ul><li> -92% </li></ul><ul><li> -77% </li></ul><ul><li> -36% </li></ul>
    19. 24. <ul><li>Sites with: - bad quality content - automated content - sites with lots of advertisements - copied content </li></ul><ul><li>- content that does not add value </li></ul>
    20. 25. <ul><li>Ultimately, a quality website is one that provides the best user experience </li></ul><ul><li>Google tries to determine the quality based on the following: - Trust - Authority - Relevance - Value Added </li></ul>*
    21. 26. <ul><li>Would you trust the information in this article? </li></ul><ul><li>Do you mind sharing your credit card information? </li></ul><ul><li>Is the quality of the content on the site being checked? </li></ul><ul><li>Would you bookmark the page or share it with your friends? </li></ul><ul><li>Does the site appear reliable? </li></ul>
    22. 27. <ul><li>Will the article be written by an expert? </li></ul><ul><li>Does your site have a big influence in its field? </li></ul><ul><li>Is the site bias? Or does it include various view points? </li></ul><ul><li>Is the information created by mass production or an in-depth analysis? </li></ul><ul><li>Is your brand also recognized by people outside of the sector? </li></ul>
    23. 28. <ul><li>Are the articles are focused on the interests of the user or the volume of Google searches? </li></ul><ul><li>Does the website provide a complete overview of the subject? </li></ul><ul><li>Do the articles on the site have a sufficient amount of content? </li></ul><ul><li>Are the advertisements more prominent than the content? </li></ul><ul><li>Is everything on the site actually relevant? </li></ul>
    24. 29. <ul><li>Are the articles original or copied? </li></ul><ul><li>Is every article unique or does your site mainly consist of variations of the keywords? </li></ul><ul><li>Does your site have something that the other websites in the top 10 do not have? </li></ul><ul><li>Does the site actually have some added value? </li></ul>
    25. 30. There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings and product comparisons. Google, July 2011
    26. 31. <ul><li>Be unique </li></ul><ul><li>Offer something different </li></ul><ul><li>Do something that Google is not capable of </li></ul>
    27. 32. <ul><li>Quality of the content </li></ul><ul><ul><li>Uniqueness of the site </li></ul></ul><ul><ul><li>Content/advertisements ratio </li></ul></ul><ul><ul><li>Grammar </li></ul></ul><ul><li>User data (toolbar) </li></ul><ul><ul><li>Bounce rate </li></ul></ul><ul><ul><li>Time spent on the site </li></ul></ul><ul><ul><li>Direct traffic/social traffic </li></ul></ul>
    28. 33. <ul><li>Analytics reviews </li></ul><ul><li>Improve the parts that do not work well as they can affect the entire site </li></ul><ul><li>Request/wait for a review </li></ul>
    29. 35. <ul><li>Panda is a quality update that is helping to make it harder for people to produce fake websites </li></ul><ul><li>Build quality content </li></ul><ul><li>Check your site for duplicated content </li></ul><ul><li>Keep track of site analytics </li></ul>
    30. 36. <ul><li>Madrid Office: +34 913 564 386 </li></ul><ul><li>Salamanca Office: +34 923 212 869 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>