The Google Panda update was launched in August 2011 to reduce rankings for low-quality websites and increase rankings for high-quality websites. The update targeted issues like duplicate content, low-quality inbound links, irrelevant advertising, and keyword stuffing. To protect their sites from being affected, website owners should focus on optimizing for quality by ensuring original and error-free content, removing duplicate content, avoiding keyword stuffing, and obtaining links from high-quality sources.

1. Google Panda Update
By Pooja S. Kole

2.  Google Panda is named after one of the
Google's top engineers, Navneet Panda. Google
launched Panda update in the mid of 12th
August, 2011 world wide.
 With the release of Google panda
algorithm, one of the most adorable animals has
been turned into a major headache for search
engine marketers.

3.  The 1st panda update went into effect on
24 February, 2011.
 The main aim of this new algorithm was
reducing ranking for “low-quality
websites” while increasing ranking for
“quality websites”.

4. Panda update mostly affect the website having
following issues:-
 High percentage of duplicate content on website.
 Low or no quality inbound links to a page or
website.
 High amount of irrelevant advertising on websites.
 Keyword stuffing on websites
 Very low content on pages

5.  While you don’t know when the update will
strike, so it would be wise to take measures to
protect your site from its effects.
 Sowhat can you do to protect your site from
panda update effects?

6. The best thing to do is look at what Google
expects your site to look like in terms of quality.
 Optimize your site asper Google demands.
Here are some of the things you can do to
improve your site’s quality.

7. Google wants to ensure that high quality
websites rank higher in their search pages.
 One aspect of website’s quality is content you
provide in your website.

8.  Make sure your site content is original & error free.
 Articles on your site should be original & not
duplicated. If there is any duplicate content it should
be removed or improved.
 No keyword stuffing. Keyword density should not
be more than 3-4%
 Use of proper grammar & punctuations should be
done.

9. According to Google, low quality content on
some parts of a website can impact the whole
site’s ranking.
 So if you find any page with low quality
content, you should change it.

10.  Other than content, you should also consider
the links from other sites.
 Website with low quality links are also affected
negatively. So ensure that all links to your site
come from quality & relevant websites.

11.  You can also consider other
ways like social media to
bring traffic to your website.
 This will ensure you that
your site still has traffic in
case it is affected by panda
update.