The document provides an overview of SEO and inbound marketing strategies, authored by James Norquay, who has extensive experience in the field. It outlines key elements of SEO, including domain selection, on-page and off-site optimization, and emphasizes the importance of high-quality link building and avoiding spammy practices. The document also highlights the significance of social media and technical SEO in enhancing website visibility and traffic.

1. High Performance SEO & Inbound Marketing Agency
SEO 101 – Tips and Tactics
By James Norquay
Consulting Director

2. WHO AM I?
JAMES NORQUAY
CONSULTING DIRECTOR
 8 years experience in SEO and Digital Marketing
 Experience in ASX and global US based companies and also a
experience on Start Up’s and SMB’s.
Rated in the top 15 global SEO’s by Moz
Have worked on SEO and digital marketing directly with the
following businesses over the last few years:

3. WHERE HAVE WE BEEN
FEATURED?
……and PLENTY more sites

4. So what is the
Australian
market like for
digital and SEO?

5. 16.7 MILLION
AUSTRALIANS ONLINE
 Over 16.7 million Australians online and a VERY
large percentage of these users are searching on
Google (92%+) on a monthly basis so SEO is
highly important to reach key customers.
Source: Nielson

6. GOOGLE DOMINATES THE
AUSTRALIAN MARKET
Source: Nielson

7. So tell me
about SEO??

8. 1. WHO HAS A WEBSITE?
 Who knows what SEO is? Who does SEO full time?
2. WHO KNOWS WHAT SEO IS?

9. PAID SEARCH (RED) &
ORGANIC SEARCH (GREEN)

10. ORGANIC RANKING
FIRST PLACE CTR
Source: xeobits

11. KEY ELEMENTS OF SEO ARE:
1. URL 2. ON PAGE
3. LINKS 4. SOCIAL
Source: Matthemathman

12. So tell me
about Domains
and URLS?

13. PICKING THE RIGHT DOMAIN
IS IMPORTANT
EXACT MATCH IS STILL GOOD
Source: domain name sales

14. GOOD DOMAINS ARE
VERY EXPENSIVE
Source: domain name sales

15. URL SET UP ON YOUR
SITE FOR SEO BENEFIT
GOOD
domain
name
structure:
BAD
domain
name
structure:
Source: Moz

16. So tell me about
Off Site SEO and
Backlinks?

17. RANKING ELEMENTS
KEY AREAS
Source: Moz

18. SOME EXAMPLES
OF LINKS
Source: Moz

19. LINK BUILDING
QUALITY NOT QUANTITY
Link building has changed it
is more important than ever
to implement a high quality
link building strategy which
is future proofed.

20. QUICK WAYS TO GAIN
QUALITY LINKS
Track brand mentions via Google Alerts!
Competitive Link Research is highly
important!
http://www.opensiteexplorer.org/
http://ahrefs.com
Make sure you include embed
sections on Image and video
content!

21. TRACK MENTIONS &
ASK FOR LINKS
http://freshwebexplorer
.seomoz.org
http://analytics.topsy.com

22. QUICK WAYS TO
GAIN LINKS
High quality
profile sites and
high quality
content!

23. DON’T OVER DO THINGS
Interflora was penalised heavily
by Google for placing over 150+
similar Advertorials.
Don’t use similar copy on a huge
number of websites.
Keep things natural.

24. DON’T USE SPAMMY
LINK BUILDING
You will probably
receive this
warning from
Google if you do:

25. So tell me
about On Site &
Technical SEO?

26. ON PAGE SEO KEY
ELEMENTS
Source:
Moz

27. ON PAGE TAG
RESTRICTIONS
Source:
Moz

28. MAKE SURE YOU IMPLEMENT
MARK UPS & META DATA
Google+ Mark-up (Rel=Author)..
Facebook Meta OG Mark Up
Data..
Twitter Card Mark-up..
Also Making sure title and meta
mark ups are the correct size!!
(Size guide prior slide)
More Information:
http://blog.iacquire.com/2013/02/21/18-metatags-every-webpage-should-have-in-2013/

29. DO NOT DUPLICATE
WEBSITE CONTENT

30. TECHNICAL SEO IS STILL
HIGHLY IMPORTANT

31. TRACK YOUR SITE IN GOOGLE
WEBMASTER TOOLS ON A DAILY
BASIS FOR TECHNICAL ISSUES
https://www.google.com/webmasters/tools/

32. So tell me about
which social media
sites impact SEO?

33. SOCIAL MEDIA ELEMENTS
TO THINK ABOUT
Source:
Moz

34. GET ON GOOGLE+

35. GET ON GOOGLE+
Image: Eric Engage

36. USE SOCIAL MEDIA
SHARING BUTTONS
http://jamesnorquay.com/an-interview-exmember-matt-cuttss-search-quality-team/

37. Are there any
other important
SEO areas?

38. NOT PROVIDED DATA
Source: notprovidedcount.com

39. HUMMINGBIRD
Image: Eric Engage

40. HUMMINGBIRD
Image: Eric Engage

41. REMEMBER LOW QUALITY
CAN KILL YOUR TRAFFIC
A low quality SEO strategy and low quality link
building campaign can have this type of negative
effect on your websites organic traffic.
This is not one of my clients !

42. Example of how powerful
SEO can be if done correctly
400,000 unique organic SEO visitor’s increase comparing:
2012 to 2013 month on month!
This is a current client!

43. So now I know a bit
more about SEO.
It’s time to DRINK!

44. THANK YOU – HOW TO GET
IN CONTACT WITH ME?
 Website:
prosperitymedia.com.au
Email:
James@prosperitymedia.com.au
Phone:
 1300 886 452
Or come and get a card!