This presentation was given to nonprofits in Charleston SC by Tina Arnoldi of 360 Internet Strategy at the third annual Googlefest conference.
Topics covered include Docs, Analytics, AdWords, Calendar, Groups,Sites and an overview of requirements for the Google for Nonprofits program.
Google Ad Grants for Nonprofits is a fantastic program that helps nonprofits raise awareness and grow their community. With up to $10,000 per month in free advertising, all nonprofits should be using this resource. Interested in learning more? Contact john@mohrdigital.com today.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
Ready to be Amazed? Google gives grants of up to $480,000/year in FREE AdWords marketing to eligible U.S. nonprofits with current IRS 501.c.3. status. They start by giving you up to $10,000/month. If you reach a 90% spend for
three consecutive months, Google will increase your
grant to $40,000 per month.
Charities are using free AdWords to drive new visitors
to their websites each month in order to increase cash
donations, in-kind donations, new volunteers,
fundraising event registrations, mailing list subscribers,
social media fans, and outreach. AdWords campaigns
are targeted to your nonprofit mission and goals.
Don't miss this if you have ever wanted to help out a
charity!
Join Phil Johncock, The Grant Professor, to be amazed!
Google Ad Grants for Nonprofits is a fantastic program that helps nonprofits raise awareness and grow their community. With up to $10,000 per month in free advertising, all nonprofits should be using this resource. Interested in learning more? Contact john@mohrdigital.com today.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
Ready to be Amazed? Google gives grants of up to $480,000/year in FREE AdWords marketing to eligible U.S. nonprofits with current IRS 501.c.3. status. They start by giving you up to $10,000/month. If you reach a 90% spend for
three consecutive months, Google will increase your
grant to $40,000 per month.
Charities are using free AdWords to drive new visitors
to their websites each month in order to increase cash
donations, in-kind donations, new volunteers,
fundraising event registrations, mailing list subscribers,
social media fans, and outreach. AdWords campaigns
are targeted to your nonprofit mission and goals.
Don't miss this if you have ever wanted to help out a
charity!
Join Phil Johncock, The Grant Professor, to be amazed!
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
Marketing Using Google Adwords - IntrodcutionKaushal Shah
Learn how you can market your products and services online using Google Adwords. Google Adwords is a PPC (Pay Per Click) program which gives better ROI and improves your sales online. This presentation was given on 1st September, 2013 with #GBGAhmedabad conference.
How Google Ad Grants, AdWords & Analytics can help you achieve your organizat...Christopher Whalen
Turning organizational objectives into trackable goals.
Best practice tips for Google Ad Grants and Google Analytics.
These are the slides from my teach in session at ECF 2015 (eCampaigning Forum conference) at Keble College, Oxford on Friday 10 April 2015.
See http://fairsay.com/events/ecf/2015/ for more information.
eric.werner@atlantaclickadvisor.com
http://www.facebook.com/ericwerner
http://twitter.com/ericwerner
Google Grants provides $10,000 monthly free advertising to qualifying 501(c)3 non profit organizations. It is easy to apply for the grant, but there is a catch - you can only bid on phrases that cost $1 CPC or less.
This presentation will describe some of the strategy and techniques which will help you to get the most out of your Google Grant and qualify for an extension to $40,000 monthly.
Presented by Eric Werner of Northridge Interactive at the 2009 Bridge to Integrated Marketing and Fundraising Conference.
3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Prof...Strategic Landscaper
Matt Hudson from Strategic Landscaper Presents "3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Professionals"
For more information go to: http://strategiclandscaper.com/marketing/3-simple-marketing-strategies-to-create-new-clients/
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
Digital marketing is the marketing of products or services using digital technologies, on the Internet, but also including mobile phones, display advertising, and any other digital way.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
Google's Search Engine Optimization (SEO) guide walks webmasters through items to check on their sites that will make it more likely for their site to show up in organic search results. It also talks about the importance of keywords and content for marketers.
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
Marketing Using Google Adwords - IntrodcutionKaushal Shah
Learn how you can market your products and services online using Google Adwords. Google Adwords is a PPC (Pay Per Click) program which gives better ROI and improves your sales online. This presentation was given on 1st September, 2013 with #GBGAhmedabad conference.
How Google Ad Grants, AdWords & Analytics can help you achieve your organizat...Christopher Whalen
Turning organizational objectives into trackable goals.
Best practice tips for Google Ad Grants and Google Analytics.
These are the slides from my teach in session at ECF 2015 (eCampaigning Forum conference) at Keble College, Oxford on Friday 10 April 2015.
See http://fairsay.com/events/ecf/2015/ for more information.
eric.werner@atlantaclickadvisor.com
http://www.facebook.com/ericwerner
http://twitter.com/ericwerner
Google Grants provides $10,000 monthly free advertising to qualifying 501(c)3 non profit organizations. It is easy to apply for the grant, but there is a catch - you can only bid on phrases that cost $1 CPC or less.
This presentation will describe some of the strategy and techniques which will help you to get the most out of your Google Grant and qualify for an extension to $40,000 monthly.
Presented by Eric Werner of Northridge Interactive at the 2009 Bridge to Integrated Marketing and Fundraising Conference.
3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Prof...Strategic Landscaper
Matt Hudson from Strategic Landscaper Presents "3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Professionals"
For more information go to: http://strategiclandscaper.com/marketing/3-simple-marketing-strategies-to-create-new-clients/
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
Digital marketing is the marketing of products or services using digital technologies, on the Internet, but also including mobile phones, display advertising, and any other digital way.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
Google's Search Engine Optimization (SEO) guide walks webmasters through items to check on their sites that will make it more likely for their site to show up in organic search results. It also talks about the importance of keywords and content for marketers.
Google Analytics is a valuable tool for measuring your marketing efforts. It offers sources of traffic, shows you top landing pages, and even when to post to social media. Also included are tips for dealing with "not provided" keywords.
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
Carl Larson of Seattle Search Network shares how organizations with 501(c)(3) status can get up to $10,000 per month free Adwords advertising through Google Grants.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Google for Nonprofits Products
Why Google Ad Grants? Reach and engage your supporters through online advertising with AdWords With Google Ad Grants, you can: − Reach donors, volunteers, and constituents − Raise awareness − Track online donations, newsletter sign-ups, and volunteer registrations − Promote your organization's website
Cause Inspired will do a deep dive into Google Ad Grants and how a monthly advertising credit of $10,000 can significantly contribute to the success of nonprofits, regardless of their size.
Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits – ranging in scope and focus from healthcare to arts and culture – with free grants of Google Adwords advertising to at- tract volunteers and supporters online.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Maximizing Your Impact with Google Ad Grants .pdfTechSoup
In this webinar, we will guide you through the process of procuring the Google Ad Grant and share indispensable tips and best practices to maximize your chances of success. Gain a comprehensive understanding of the compliance requirements and ensure ongoing eligibility and uninterrupted access to this game-changing grant.
Google Ad Grants presentation by Mostyn Marketing Group for Maryland Nonprofi...Sharon Mostyn
Mostyn Marketing Group presentation on Google Ad Grants for Maryland Nonprofits members on 10/20/22.
Google Ad Grants works just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.
Google Ad Grants search ads appear with other paid Google search results when people search for nonprofits like yours. And it includes powerful tools to help you create, target and optimize your campaigns. So you'll always have complete control of your campaigns.
Also highlighted in the presentation is the YouTube Nonprofit Program, Google Business Profile (formerly Google My Business), Google Analytics, Google Search Console, Google Trends, and Google Alerts.
Getting Started with the Google Ad Grants for NonprofitsTechSoup
Google Ad Grants for Nonprofits is $10,000 USD of in-kind advertising every month from Google Ads to use on-platform. When used correctly, this underutilized resource has the potential to drive traffic and impact for nonprofit organizations—especially now, while the coronavirus health crisis elevates the importance of digital marketing and online connection in the social impact space.
In this webinar hosted by Digital Strategist Whaler and Google Ads Certified Professional Rachel Clemens, we will help you get started with Google Ad Grants and consider the different ways in which it can support your organization’s goals. You will learn:
- What Google Ad Grants is, and how it differs from other kinds of advertising on Google
- An overview of the Google Ad Grants policies
- How to apply for and get the Grant
- Different use cases for the Grant
Connect with your supporters and drive more conversions with in-kind money every month. Join us on May 12 to get started with Google Ad Grants!
Uncover the reasons why insurance agents need a digital marketing strategy to reach their target audience. Insurance agents can utilize digital marketing to retain business, generate new leads, and much more.
Your Google Grants are basically free ads, but are you fully taking advantage of them?
In this session we will share best practices that will help marketers not only fully leverage their Google Grants, but also discuss how they can utilize their learnings from Google Grants to develop a strategy for Pay-Per-Click (PPC) campaigns, and to maximize ROI by having both a Google Grants and a Paid account.
We will also talk about how producing powerful landing pages can boost your search campaigns, and we will share case studies from Special Olympics and the American Diabetes Association
Google Grants and Beyond
What is “Google Grants”? Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. To be eligible for Google Grants, your org must:
• Hold current and valid charity status, as determined by your country. (U.S. – 501(c)(3))
• Agree to Grants’ required certifications regarding nondiscrimination and donation receipt and use.
• Have a functioning website with substantial content. (Your ads will be limited to the URL you submit for review.)
Similar to Google for Nonprofits - Googlefest - June 2014 (20)
Presentation on Google Analytics for Charleston Web Afternoon. Quick intro to universal vs classic before going into Event Tracking and using the "|" character in Regular Expressions. #webaftchs.
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.
In 2010, this talk was given to nonprofits who were still new to social media. The purpose was to show people how to search Twitter without an account.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
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Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
1. Google 101 for Nonprofits
and other Google awesomeness
Tina Arnoldi
Marketing Consultant and Trainer
360InternetStrategy.com
Twitter: tinaarnoldi
YouTube: tinaarnoldi
Slideshare: tinaarnoldi
11. Google AdWords for Nonprofits
• A daily budget set to $329 USD, which
is equivalent to about $10,000 per
month
• A maximum cost-per-click (CPC) limit
of $2.00 USD
• Only appear on Google search result
pages
• Only run text ads
• Use long-tail keywords
12. Is your nonprofit eligible for Google Ad Grants?
To be eligible for the Google Ad Grants program, organizations must
• Hold current and valid charity status, as determined by your country; please see
your country’s charity status definition below
• Acknowledge and agree to the application's required certifications regarding
nondiscrimination and donation receipt and use.
• Have a functioning website with substantial content
Please note that the following organizations are not eligible for Google Ad Grants
• Governmental entities and organizations
• Hospitals and medical groups
• Schools, childcare centres, academic institutions and universities (philanthropic
arms of educational organizations are eligible). To learn more about Google's
programs for educational institutions, visit Google for Education.
12
14. Why bother?
•It’s another marketing channel
• Get found by donors
• Get found by volunteers
• Raise awareness about your cause
• Promote your organization's website
•Only requires log-in once a month (more often
is better)
23. Should you have a YouTube channel?
• Do you have visual stories?
• Event recordings?
• Moving testimonials?
• Instructional clips?
• Are there similar channels that are
popular?
26. Getting Started Checklist
Getting Started
•Install tracking code: Install your tracking code and view reports within 24 hours.
•Set up goals: Identify what key actions you want to track, conversion rates for ads, marketing initiatives, ecommerce
or more. Set up goals to measure your effectiveness.
•Working with Report Data: Explore your data and learn how to read basic reports.
Maximizing Online Advertising & Ecommerce
•Link to AdWords: Monitor your AdWords revenue, conversions, and ROI. Watch this short video to learn how.
•Optimize keywords: Watch videos to learn how to get the most value from your advertising spend.
•Tag campaigns: Track conversions on banner ads, email marketing, and other marketing initiatives.
Exploring Advanced Features
•Advanced Segmentation: Create and use custom segments to isolate and analyze specific parts of your traffic.
•Custom Reporting: Use the drag-and-drop interface to create reports with the metrics and dimensions you want.
•Create customized email reports: Send regularly scheduled reports to stakeholders within your company.
28. Analytics – Questions to ask
• What’s the point of your website? (Yes I’m serious).
• What are the action steps on your website? Is there
anything measurable?
• Does each website page have a different purpose?
• How do you measure your social media, email
newsletter, etc?
29. Learn more about analytics
• analytics.blogspot.com/
• support.google.com/analytics
• google.com/intl/en/analytics/learn/
36. onetoday.google.com
One Today is a mobile app
available to Android users in the
U.S. that lets people learn about
different nonprofits every day,
donate to projects that inspire
them, and amplify their impact
by matching their friends'
donations.
37. Google 101 for Nonprofits
and other Google awesomeness
Tina Arnoldi
Marketing Consultant and Trainer
360InternetStrategy.com
Twitter: tinaarnoldi
YouTube: tinaarnoldi
Slideshare: tinaarnoldi