Google for Nonprofits Products
Why Google Ad Grants? Reach and engage your supporters through online advertising with AdWords With Google Ad Grants, you can: − Reach donors, volunteers, and constituents − Raise awareness − Track online donations, newsletter sign-ups, and volunteer registrations − Promote your organization's website
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
What is Google Grants?
-The nonprofit edition of AdWords, Google's online advertising tool
- Empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising
- Allows nonprofits to promote their missions and initiatives on Google.com
Carl Larson of Seattle Search Network shares how organizations with 501(c)(3) status can get up to $10,000 per month free Adwords advertising through Google Grants.
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
This presentation was given to nonprofits in Charleston SC by Tina Arnoldi of 360 Internet Strategy at the third annual Googlefest conference.
Topics covered include Docs, Analytics, AdWords, Calendar, Groups,Sites and an overview of requirements for the Google for Nonprofits program.
Cause Inspired will do a deep dive into Google Ad Grants and how a monthly advertising credit of $10,000 can significantly contribute to the success of nonprofits, regardless of their size.
Google Ad Grants for Nonprofits is a fantastic program that helps nonprofits raise awareness and grow their community. With up to $10,000 per month in free advertising, all nonprofits should be using this resource. Interested in learning more? Contact john@mohrdigital.com today.
На 18 май Геннадий Воробьов се включи в семинара "Онлайн комуникации за НПО", организиран от ABC Design & Communication, с полезна лекция как НПО може да се рекламира безплатно в Google AdWords.
Maximizing Your Impact with Google Ad Grants .pdfTechSoup
In this webinar, we will guide you through the process of procuring the Google Ad Grant and share indispensable tips and best practices to maximize your chances of success. Gain a comprehensive understanding of the compliance requirements and ensure ongoing eligibility and uninterrupted access to this game-changing grant.
Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits – ranging in scope and focus from healthcare to arts and culture – with free grants of Google Adwords advertising to at- tract volunteers and supporters online.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
What is Google Grants?
-The nonprofit edition of AdWords, Google's online advertising tool
- Empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising
- Allows nonprofits to promote their missions and initiatives on Google.com
Carl Larson of Seattle Search Network shares how organizations with 501(c)(3) status can get up to $10,000 per month free Adwords advertising through Google Grants.
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
This presentation was given to nonprofits in Charleston SC by Tina Arnoldi of 360 Internet Strategy at the third annual Googlefest conference.
Topics covered include Docs, Analytics, AdWords, Calendar, Groups,Sites and an overview of requirements for the Google for Nonprofits program.
Cause Inspired will do a deep dive into Google Ad Grants and how a monthly advertising credit of $10,000 can significantly contribute to the success of nonprofits, regardless of their size.
Google Ad Grants for Nonprofits is a fantastic program that helps nonprofits raise awareness and grow their community. With up to $10,000 per month in free advertising, all nonprofits should be using this resource. Interested in learning more? Contact john@mohrdigital.com today.
На 18 май Геннадий Воробьов се включи в семинара "Онлайн комуникации за НПО", организиран от ABC Design & Communication, с полезна лекция как НПО може да се рекламира безплатно в Google AdWords.
Maximizing Your Impact with Google Ad Grants .pdfTechSoup
In this webinar, we will guide you through the process of procuring the Google Ad Grant and share indispensable tips and best practices to maximize your chances of success. Gain a comprehensive understanding of the compliance requirements and ensure ongoing eligibility and uninterrupted access to this game-changing grant.
Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits – ranging in scope and focus from healthcare to arts and culture – with free grants of Google Adwords advertising to at- tract volunteers and supporters online.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Google Grants and Beyond
What is “Google Grants”? Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. To be eligible for Google Grants, your org must:
• Hold current and valid charity status, as determined by your country. (U.S. – 501(c)(3))
• Agree to Grants’ required certifications regarding nondiscrimination and donation receipt and use.
• Have a functioning website with substantial content. (Your ads will be limited to the URL you submit for review.)
Google has given away hundreds of millions of dollars in free advertising to ...Bruno Rabelo
Google has given away hundreds of millions of dollars in free advertising to qualifying non- profits through the Google Grants AdWords program. While the grant is worth up to $10,000 a month in free ads, the average organization only manages to utilize about $300 a month. Whether you are managing your campaign with in-house resources or partnering with an agency, here are 8 tips to make the most of your Google Grants AdWords account.
Eligibility for Google for Nonprofits Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service
● Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
Google Grants (AdWords)
● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com
● This is a big deal
● Easy to set up, but the more time you spend on it the better you can fine-tune it and get better results ● At the very least, set it up!
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
2. About NPG
NPG specializes in creating and
administering Google Ad Grants
accounts for nonprofits
NPG creates customized search engine
and social media marketing solutions to
amplify nonprofits' missions, visions,
and goals
2
7. Google for Nonprofits
Products
Google Apps for Nonprofits
− Free version
YouTube for Nonprofits
− Premium branding capabilities on YouTube
− Increased uploading capacity
− The ability to select custom thumbnail images
− Call-to-action overlay on your videos
Google Earth Outreach Grants
− Free licensing for Google Earth Pro and Maps API for
Business
7
11. What is Google Ad Grants?
The nonprofit edition of AdWords,
Google's online advertising tool
Empowers nonprofit organizations,
through $10,000 per month of in-kind
AdWords™ advertising
Allows nonprofits to promote their
missions and initiatives on Google.com
11
12. About Google Ad Grants
Google Ad Grantees receive a grant for
free AdWords advertising on
Google.com
Grantees build and manage their own
AdWords accounts just like paying
advertisers
12
14. Why Google Ad Grants?
Reach and engage your supporters through
online advertising with AdWords
With Google Ad Grants, you can:
− Reach donors, volunteers, and constituents
− Raise awareness
− Track online donations, newsletter sign-ups, and
volunteer registrations
− Promote your organization's website
14
16. What is Google AdWords?
You create ads and choose keywords (words or
phrases related to your organization)
When people search on Google.com using one of
your keywords, your ad appears next to the search
results
− You're advertising to an audience that's already interested
in you
You attract supporters
− People can simply click your ad to donate to your
organization or learn more about you
16
17. Are You Eligible?
To be eligible for the Google for Nonprofits program,
organizations must
− Hold current 501(c)(3) status, as determined by the U.S.
Internal Revenue Service; and
− Acknowledge and agree to the application's required
certifications regarding nondiscrimination and donation
receipt and use
17
18. Eligibility Restrictions
The following organizations are not eligible for
Google for Nonprofits:
− Governmental entities and organizations
− Hospitals and health care organizations
− Schools, childcare centers, academic institutions, and
universities (philanthropic arms of educational
organizations are eligible)
To learn more about Google's programs for educational institutions,
visit Google in Education
18
19. Applying for a Google Ad Grant
Step 1
Getting a Google Ad Grant is a 4 Step
Process:
1)Join Google for Nonprofits Program
2) Enroll in Google Ad Grants
3) Create an AdWords Account
4) Apply your AdWords Account number to your
Google Ad Grant
19
20. Google for Nonprofits
To Join Google Ad Grants, you first
have to sign up for Google for
Nonprofits
21. Create a Google Account
http://www.google.com/nonprofits/
Step 1: Join Google for
Nonprofits Program
29. Applying for a Google Ad Grant
Step 2
Getting a Google Ad Grant is a 4 Step
Process:
1) Join Google for Nonprofits Program
2)Enroll in Google Ad Grants
3) Create an AdWords Account
4) Apply your AdWords Account number to your
Google Ad Grant
29
33. Step 2:
Enroll in Google Ad Grants
This part is very confusing – it does not take 2-4 hours to create
your Google Ad Grants account
− The 2-4 hours Google is referring to comes later, when you
build your AdWords account (NPG can help!)
− The step you are taking right now only takes a few minutes
33
37. Applying for a Google Ad Grant
Step 3
Getting a Google Ad Grant is a 4 Step
Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Ad Grants
3)Create an AdWords Account
4) Apply your AdWords Account number to your
Google Ad Grant
37
38. Step 3:
Create an AdWords Account
Open a new browser window
− http://adwords.google.com/um/Signup/Home
− Choose Country, Time Zone, and Currency (USD only)
38
39. Step 3:
Create an AdWords Account
Now your AdWords account has been
created
− Sign in to your AdWords account:
39
40. Step 3:
Create an AdWords Account
Create at least one campaign with keywords
and at least one ad:
40
41. Step 3:
Create an AdWords Account
Create at least one campaign with keywords
and at least one ad:
41
43. Applying for a Google Ad Grant
Step 4
Getting a Google Ad Grant is a 4 Step
Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Ad Grants
3) Create an AdWords Account
4)Apply your AdWords Account
number to your Google Ad Grant
43
44. Step 4: Apply your AdWords
Account number to your Google
Ad Grant
Go back to your Google Ad Grant application,
check the boxes, and paste in your AdWords
account number
44
45. Step 4: Apply your AdWords
Account number to your Google
Ad Grant
Describe how your organization will use
AdWords
Click Enroll:
45
46. Step 4: Apply your AdWords
Account number to your Google
Ad Grant
Your Status will now be “Received”
46
47. Step 4: Apply your AdWords
Account number to your Google
Ad Grant
It takes Google up to 60 days to approve
− NPG clients have reported back approval in as little as 2
days, but that is not typical
− Once Approved, you'll receive an email, and your status will
change to Approved:
47
48. Applying for a Google Ad Grant
Once approved, please contact NPG
− We'll help you set up your AdWords account and start
driving paid (but free!) traffic to your website
Most nonprofits see paid traffic become the #1 source
of traffic to their website
Unlike organic search, you pick which keywords lead to
which landing pages
− Donations
− Volunteers
− Education
− Newsletter Sign-ups
− Any other goal! 48
49. Applying for a Google Ad Grant
A Warning
− If you decide to set up your AdWords account yourself,
don't ever put in your credit card information
You'll be prompted to do this every time you create a
campaign
If you make this mistake, your account will switch to paid and
can't go back to being free
If you find yourself in this situation, please contact us
− While we can't change your account back, we can export your
account and import it into a new, free account so you can get
restarted
49
50. AdWords Restrictions
Daily budget of $330 ($10,000 per month)
− If you exceed $330/day, you will not be charged
− Your ads just stop showing up
Maximum cost-per-click of $2.00
Only keyword-targeted campaigns
Only appear on Google.com
Only text ads
Run for as long as the organization remains actively
engaged with their Grants AdWords account
50
51. Google Ad Grants Criteria
You must have a website
− Your ads must link to a page on your website
The keywords you target must be relevant to your
program and services
Your website cannot display revenue-generating ads,
(such as Google AdSense) or affiliate advertising
links
The management of your advertising campaign is
your organization's responsibility
− You can use an outside agency to manage
51
52. Active Engagement
Grantees are required to be actively engaged in the
program
− Actively manage their AdWords accounts
− Be responsive to email requests from Google
Log in at least monthly
− If you don't log in for 3 consecutive months or
prove unresponsive to email requests, your
account will be subject to cancellation without
notification
52
53. Ad Restrictions
Ads must reflect the mission of your organization and
your keywords must be relevant to your programs
and services
Strictly commercial advertising is not allowed
− If you intend to promote products or services,
100% of the sales and/or proceeds must support
your program
Your Google ads cannot link to pages that are
primarily links to other websites
53
55. URL Restrictions
Your ads must only link to the website URL that is
included in your application
If your organization's URL changes or you develop
additional URLs for your organization that direct to
the main organization's site, you may add these to
your account at any time without written approval
from Google
55