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Lunch & Learn
Prepared by:
November 5, 2014
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Agenda: Today’s Objectives
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•What is the Google Grants program, and how can my nonprofit qualify?
•What value does Google Grants bring do my nonprofit, and what resources do I need to dedicate to managing it?
•What happens to the grant funds, and how can I best leverage them for my programs?
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Google Grants for Nonprofits 101
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Google Grants: What is it?
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Google Grants is an in-kind
online advertising account
for non-profit organizations.
$10,000
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Google Grants: How to Qualify?
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•501(c)(3) status
•Tax Status (EIN)
•Certification: nondiscrimination
•Certification: donation receipt and use
•Website
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Google Grants: Maintain Eligibility
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•Only link to ONE domain
•Manage account monthly
•Ads must reflect your mission
•No commercial advertising
•No requests for property donation or financial products
•No AdSense ads or affiliate ads allowed on your website
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Google GrantsPro: What is it?
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Google GrantsPro is program that
offers an increased spend cap of
$40,000 per month.
EXTRA AN $30,000
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Google GrantsPro: How to Qualify?
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•Have conversion tracking installed (at least one conversion)
•Hit your monthly budget cap (at least $9,900)
•Maintain an account-level CTR of 1%
•Submit online application
•Be in good standing
•Have a dedicated person to manage the account
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How can this help your program objectives?
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Grow visibility through AdWords
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• Search for new keyword and ad group ideas – Find
new keywords related to a phrase, website, or category.
• Get traffic estimates for a list of keywords - Enter or
upload keywords to research historical stats like search
volume, or group them into ad groups.
• Get search volume for a list of keywords or group
them into ad groups - Enter or upload keywords to get
click and cost estimates.
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Painless and simple with AdWords Express
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•Quick and easy ad creation
•Minimal maintenance
•Automatic backend optimization
•Comprehensive dashboard with performance metrics
•Additional traffic to your website!
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Technical Logistics and Setting Up
Your AdWords Account
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Signing Up
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Final Application Steps
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Dashboard Overview: Ad Groups
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Settings
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Settings
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Settings
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Ads
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Keywords
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Rule the Jungle.
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Coral Gables, FL 33134
305.403.2080 Main
305.606.6839 Direct
www.RoarMedia.com
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