What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
MarketingHop.com was designed to serve as a platform for marketing major students, rising professionals and emerging experts to:
• Share ideas and thoughts on recent news in marketing realm.
• Get feedback from the industry collaborators.
• Expand network through self exposure.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
The FREE Facebook Super Tool for Pinpointing Your Ideal Buyer5Four Digital
Audience Insights looks at trends about your current or potential customers across Facebook.
This data can help you improve your overall Facebook marketing strategy, including stronger buyer personas, more compelling content, and more insightful competitive research.
Best of all, it’s FREE!
The statistics of both display advertising and retargeting leave a lot to be desired in terms of customer acquisition and branding. With personalized retargeting campaigns you can focus your retargeting efforts on key accounts and verticals, eliminating waste and optimizing your spend.
MarketingHop.com was designed to serve as a platform for marketing major students, rising professionals and emerging experts to:
• Share ideas and thoughts on recent news in marketing realm.
• Get feedback from the industry collaborators.
• Expand network through self exposure.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
The FREE Facebook Super Tool for Pinpointing Your Ideal Buyer5Four Digital
Audience Insights looks at trends about your current or potential customers across Facebook.
This data can help you improve your overall Facebook marketing strategy, including stronger buyer personas, more compelling content, and more insightful competitive research.
Best of all, it’s FREE!
The statistics of both display advertising and retargeting leave a lot to be desired in terms of customer acquisition and branding. With personalized retargeting campaigns you can focus your retargeting efforts on key accounts and verticals, eliminating waste and optimizing your spend.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Google Isn’t Gospel: How to Use Behavioural Data to Drive RevenueBoom Online Marketing
Learn how fast growing companies leverage customer behaviour data and analytics to drive customer acquisition, retention and growth, and how simple techniques and thinking can be applied to your business.
Author: Jave Singh
Digital Account Director, go Inspire Group
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?Tinuiti
Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
Content Marketing - The Key To Success For SEO In 2015Digital Vidya
Care about how to leverage 'Content Marketing - The Key To Success For SEO In 2015' You will find this deck presented by Navneet Kaushal, CEO, Pagetraffic, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What Happened to Network Domain & Service Provider in Google Analytics?Angela Hawker
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for remarketing ad campaigns.
For companies that relied on this data, there is an alternative for more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Links mentioned in this presentation:
KickFire for Google product explainer video - https://kickfire.wistia.com/medias/jgyau90c5o
5 Ways to Decrease Ad Waste in Google Analytics & Google Ads - https://blog.kickfire.com/5-ways-to-decrease-ad-waste-using-google-analytics
Google Removed Network Domain and Service Provider – What Can You Do About It? - https://blog.kickfire.com/google-removed-network-domain-and-service-provider-what-can-you-do-about-it
Service Provider & Network Domain Disappear from Google Analytics - https://info.kickfire.com/webinar-video-form-google-service-provider-deprecation
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics - https://info.kickfire.com/webinar-video-form-optimize-ad-spend-google-analytics
Eliminate Ad Waste with Account-Based Marketing in Google Analytics - https://info.kickfire.com/webinar-video-form-eliminate-ad-waste-google-analytics
Get started at https://www.kickfire.com/google-deprecation?pmc=LI-SS
SmartReach Digital Lunch and Learn - The Digital Power Couplebrittneyblock
Thank you for attending the SmartReach Digital Lunch and Learn! Please, feel free to reach out should you have any questions regarding the presentation.
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
12 Proven Methods to Turn Customers Into Loyal Brand AdvocatesTinuiti
Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Google Isn’t Gospel: How to Use Behavioural Data to Drive RevenueBoom Online Marketing
Learn how fast growing companies leverage customer behaviour data and analytics to drive customer acquisition, retention and growth, and how simple techniques and thinking can be applied to your business.
Author: Jave Singh
Digital Account Director, go Inspire Group
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?Tinuiti
Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
Content Marketing - The Key To Success For SEO In 2015Digital Vidya
Care about how to leverage 'Content Marketing - The Key To Success For SEO In 2015' You will find this deck presented by Navneet Kaushal, CEO, Pagetraffic, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What Happened to Network Domain & Service Provider in Google Analytics?Angela Hawker
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for remarketing ad campaigns.
For companies that relied on this data, there is an alternative for more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Links mentioned in this presentation:
KickFire for Google product explainer video - https://kickfire.wistia.com/medias/jgyau90c5o
5 Ways to Decrease Ad Waste in Google Analytics & Google Ads - https://blog.kickfire.com/5-ways-to-decrease-ad-waste-using-google-analytics
Google Removed Network Domain and Service Provider – What Can You Do About It? - https://blog.kickfire.com/google-removed-network-domain-and-service-provider-what-can-you-do-about-it
Service Provider & Network Domain Disappear from Google Analytics - https://info.kickfire.com/webinar-video-form-google-service-provider-deprecation
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics - https://info.kickfire.com/webinar-video-form-optimize-ad-spend-google-analytics
Eliminate Ad Waste with Account-Based Marketing in Google Analytics - https://info.kickfire.com/webinar-video-form-eliminate-ad-waste-google-analytics
Get started at https://www.kickfire.com/google-deprecation?pmc=LI-SS
SmartReach Digital Lunch and Learn - The Digital Power Couplebrittneyblock
Thank you for attending the SmartReach Digital Lunch and Learn! Please, feel free to reach out should you have any questions regarding the presentation.
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
12 Proven Methods to Turn Customers Into Loyal Brand AdvocatesTinuiti
Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.
Google for Nonprofits Products
Why Google Ad Grants? Reach and engage your supporters through online advertising with AdWords With Google Ad Grants, you can: − Reach donors, volunteers, and constituents − Raise awareness − Track online donations, newsletter sign-ups, and volunteer registrations − Promote your organization's website
Carl Larson of Seattle Search Network shares how organizations with 501(c)(3) status can get up to $10,000 per month free Adwords advertising through Google Grants.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Google Ad Grants for Nonprofits is a fantastic program that helps nonprofits raise awareness and grow their community. With up to $10,000 per month in free advertising, all nonprofits should be using this resource. Interested in learning more? Contact john@mohrdigital.com today.
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-3 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Combining Paid Search And SEO In Your Agency Marketing StrategyDylan Brooks
Paid search and SEO tactics can each vastly improve your website's search visibility. By combining the two tactics into one cohesive strategy, you can make your online marketing efforts even more effective.
Google Grants and Beyond
What is “Google Grants”? Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. To be eligible for Google Grants, your org must:
• Hold current and valid charity status, as determined by your country. (U.S. – 501(c)(3))
• Agree to Grants’ required certifications regarding nondiscrimination and donation receipt and use.
• Have a functioning website with substantial content. (Your ads will be limited to the URL you submit for review.)
Google has given away hundreds of millions of dollars in free advertising to ...Bruno Rabelo
Google has given away hundreds of millions of dollars in free advertising to qualifying non- profits through the Google Grants AdWords program. While the grant is worth up to $10,000 a month in free ads, the average organization only manages to utilize about $300 a month. Whether you are managing your campaign with in-house resources or partnering with an agency, here are 8 tips to make the most of your Google Grants AdWords account.
What is Google Grants?
-The nonprofit edition of AdWords, Google's online advertising tool
- Empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising
- Allows nonprofits to promote their missions and initiatives on Google.com
Eligibility for Google for Nonprofits Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service
● Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
Google Grants (AdWords)
● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com
● This is a big deal
● Easy to set up, but the more time you spend on it the better you can fine-tune it and get better results ● At the very least, set it up!
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
2. Who’s this Carl guy?
2
carl@searchengineoptimist.com
secretary@seattleseonetwork.org
linkedin.com/in/carllarsonsearchmarketing
• Manage SEO/SEM/lead-automation campaigns for local and national
businesses of over $120k/month,
• Board member/co-founder of the Seattle SEO Network
• Community organizer in area/industry
• Frequent poster and speaker on online marketing
• Experience as both an employee in agencies and non-agency environments
as well as owning a small business give insight into the online marketing
needs of business people of all stripes.
• Individually Google Analytics and AdWords certified, company is Google
AdWords and Engage certified.
3. Outline
1. Intro to Google AdWords
2. Intro to Google Grants
3. What can non-profits use it for?
4. Eligibility & applying
5. Setting up AdWords
6. Review
7. More resources
4. What is Google AdWords?
• Paid advertisements that appear at the top and
to the right of search results on Google.com
4
Your Nonprofit
Imagine your nonprofit here, right when a
user is searching for your cause.
www.YourNonprofit.org
5. Search terms and ads
• Advertisements are related to the search terms
(“keywords”) you enter into Google (or Bing)
5
6. How do AdWords ads work?
• Users click on the ads that are relevant to their search
query and are taken to the advertiser's website
6
7. Google makes $ when a searcher clicks
your ad and visits your site
• Google charges you each time your ad is clicked
• You set a maximum amount spent per click (bid)
• You set the daily limit (budget)
7
8. What is Google Grants?
• Program created in 2003
• Provides nonprofits with up to
$10,000 per month in free
advertising on Google
• Supports over 8,000 grantees
• Donated over $800 million in free ads
8
9. Organizations use their grants to:
• Solicit donations
• Recruit volunteers and staff
• Promote events
• Raise awareness of their mission or
cause
• ...and much more
9
What can I do with AdWords?
11. Groups must be
• 501c(3) (or foreign equivalent)
• Have quality website
Cannot be
• Political, hospital, school/university, gov’t org
• More than one URL (each requires separate GG
application)
Further restrictions
• Must log in once/month
• Cannot host ads on website
• Cannot trigger Google’s “For Profit” filter 11
Eligibility
12. Groups must be
• Go to http://www.google.com/grants/ and follow instructions
• After create GG account, create Adwords account, then paste AW
# into final GG application form. THEN application completed.
Will need
• EIN
• Preferably a branded email (yourname@yourdomain.com)
• Patience – Can take up to 3 mo for approval
Other Google Freebies for non-profits:
• YouTube for Non-Profits
• Google Apps
• One Today mobile fundraising
12
Applying
13. • Daily budget of up to $330 ($10,000/mo)
• Maximum CPC (Cost Per Click) up to $2
• Only keyword-targeted search ads
• Only on Google.com
• Must log-in once a month
• Must follow normal Adwords quality guidelines
• Best to hire an agency or seek free expert help
• AW will prompt you to add credit card data every time, but
if entered, account switches to paid & cannot be switched
back. New Adwords account will have to be created &
account data transferred
13
Restrictions
15. 15
Tips for Success
1. Structure the PPC account (& website content) in
“buckets” aimed at your target market
2. Use keyword research tools to expand your list of
core search terms
3. Use landing pages targeted to the visitor
4. Monitor account performance
5. Optimize
6. Get help!
17. Keyword Discovery Tool – Google Keyword
Tool
• Use the Keyword Tool to get new keyword ideas. Select an option
below to enter a few descriptive words or phrases, or type in your
website's URL.
• Keep keyword lists focused, just 15-30 keywords per ad group.
• Ideally, keywords should be present in the ad copy and the actual
page content
17
18. Ensure landing pages are tailored to each
campaign
Don’t just drop this valuable traffic off at the site’s homepage. Have a
page with a focused message and clear call-to-action, such as a short
email collection form:
18
20. Ongoing Optimization
• Run multiple versions of ads and go through
multiple trials
• Move budget to higher performing campaigns
– Restructure poorly performing campaigns
• Keyword first
– Place your keyword in the actual ad. Google will
automatically bold it
• Call to action
– E.g. Donate Here, Volunteer Now, Sign Up Now
• Punctuate the end of the first description line
– Ads above the search results run across one line
20
25. The power of online marketing
• 94% of consumers research products online before
buying and 60% use search engines as their go-to online
shopping resource.
– Source: 2010 Compete Online Shopper Intelligence Survey
• 97% use online media when researching products or
services in their local area.
– Source: March 2010 BIA/Keisey Consumer Tracking Study
• 75% who are looking for a store, price or product
information search online before or during a shopping
trip.
– Source: 2010 Deloitte LLP Survey
25
26. Benefits of online marketing
• Make immediate changes
– Keep your marketing efforts agile and responsive
• Track real-time results
– Measure the impact of your marketing as you go
• Target specific demographics
– Reach people interested in your services
– Keeps prices down and effectiveness up
• Scalability
– Grow or shrink your ad reach to meet your needs
26
27. The power of Google
• 66.4% of Internet searches are done on Google
– Source: comScore March 2012 U.S. Search Engine Rankings
• 12,200,000,000 searches on Google in March 2012
– Source: comScore March 2012 U.S. Search Engine Rankings
• Google had 44% of global Internet ad market in 2010 - more
than Microsoft, Yahoo!, Facebook and AOL combined
– Source: ZenithOptimedia report December 5th, 2011
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28. Benefits of Google
• Market share
– Google has a dominant portion of the ad market
• Cost (especially for nonprofits!)
– Free for nonprofits
• Ads tied to keywords in searches
– Connect with people as they are searching for you
• Tools to measure the impact
– Measure and optimize your ads in real time
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29. Keyword Match Types
•
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Use this match
type...
With this
punctuation...
To trigger
your ad on...
Example
broad match none synonyms,
related searches,
and other
relevant
variations
adopt kittens
chicago
broad match
modifier
+keyword close variations
but not
synonyms or
related searches
+adopt +kittens
+chicago
phrase match "keyword" a phrase "adopt kittens"
chicago
exact match [keyword] an exact term or
phrase
[adopt kittens
chicago]
negative
match
-keyword searches without
the term
-puppies
30. Keyword Discovery Tool – Search Query
Report
• This report shows performance data for the
search queries that triggered your ads & received
clicks
• Add keywords with high click volume to your list
• Add negative keywords
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Example: the report shows your ad appeared on the keyword
‘volunteer army.’ Add –army as a negative keyword
31. Many other Keyword Discovery Tools
Finding new keywords to target is essential part of setting
up and ongoing optimization on PPC campaign. Some ways
to find more keywords:
• Use competitive intelligence tool like SEMrush or Spyfu
to find what your competitors are bidding on.
• Look on your website’s Site Search report
• Manually inspect your competitors sites for ideas
• Brainstorm!
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32. Measuring performance
• Is my account performing well?
– Review performance statistics for your campaigns, ad
groups, ads and keywords
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33. How to identify problem areas 1
• Campaign Statistics
– Sort data by Quality Score, Clickthrough Rate (CTR),
and Cost
– You may need to enable the Quality Score (QS)
column in your account
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1-4 is poor QS; 5-7 is
okay; 8-10 is great!
34. How to identify problem areas 2
• Campaign Statistics
– Identify problem areas
• ‘Poor’ Quality Scores
• CTRs below 1%
• High-cost with poor Quality Score or low CTR
– Target these areas for optimization
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CTR <1% & Poor
QS so optimize!