This document provides instructions for non-profits to apply for a Google Grant. It is a 4 step process: 1) Join the Google for Nonprofits program, 2) Enroll in Google Grants, 3) Create an Adwords account, and 4) Apply the Adwords account number to the Google Grant. Google Grants provides $10,000 per month of free Adwords advertising to help non-profits promote their missions. The founder explains each step and warns that adding a credit card to the Adwords account would switch it to paid instead of free. Most non-profits see traffic from paid ads become their top source of website visitors.

1. Chris Middings
Founder & President, NPG
@NPGVT
@cmiddings
1
Applying for

2. About NPG
 NPG specializes in creating and
administering Google Grants accounts
for nonprofits
 NPG creates customized search engine
and social media marketing solutions to
amplify nonprofits' missions, visions,
and goals
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3. What is Google Grants?
 The nonprofit edition of AdWords,
Google's online advertising tool
 Empowers nonprofit organizations,
through $10,000 per month of in-kind
AdWords™ advertising
 Allows nonprofits to promote their
missions and initiatives on Google.com
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4. Why Google Grants?
 Reach and engage your supporters through
online advertising with AdWords
 With Google Grants, you can:
− Reach donors, volunteers, and constituents
− Raise awareness
− Track online donations, newsletter sign-ups, and
volunteer registrations
− Promote your organization's website
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5. Applying for a Google Grant
Step 1

Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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6. Applying for a Google Grant
Step 1
 Join Google for Nonprofits Program
− http://www.google.com/nonprofits/
 Once approved, click on Product enrollments:
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7. Applying for a Google Grant
Step 2

Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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8. Applying for a Google Grant
Step 2
 Click on Google Grants:
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9. Applying for a Google Grant
Step 2
 This part is very confusing – it does not take 2-4 hours to create
your Google Grants account
− The 2-4 hours Google is referring to comes later, when you
build your Adwords account (NPG can help!)
− The step you are taking right now only takes a few minutes
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10. Applying for a Google Grant
Step 3

Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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11. Applying for a Google Grant
Step 3
 Open a new browser window
− http://adwords.google.com/um/Signup/Home
− Choose Country, Time Zone, and Currency (USD only)
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12. Applying for a Google Grant
Step 3
 Now your Adwords account has been created
− Sign in to your Adwords account:
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13. Applying for a Google Grant
Step 3
 Once you sign in, copy your account number:
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14. Applying for a Google Grant
Step 4

Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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15. Applying for a Google Grant
Step 4
 Go back to your Google Grant application and
paste in your Adwords account number
− Fill in your email contact address
− Click Enroll:
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16. Applying for a Google Grant
Step 4
 Your Status will now be “Received”
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17. Applying for a Google Grant
 It takes Google up to 30 days to approve
− NPG clients have reported back approval in as little as 2
days
− Once Approved, you'll receive an email, and your status will
change to Approved:
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18. Applying for a Google Grant
 Once approved, please contact NPG
− We'll help you set up your Adwords account and start
driving paid (but free!) traffic to your website

Most nonprofits see paid traffic become the #1 source
of traffic to their website

Unlike organic search, you pick which keywords lead to
which landing pages
− Donations
− Volunteers
− Education
− Newsletter Sign-ups
− Any other goal! 18

19. Applying for a Google Grant
 A Warning
− If you decide to set up your Adwords account yourself, don't
ever put in your credit card information

You'll be prompted to do this every time you create a
campaign

If you make this mistake, your account will switch to paid and
can't go back to being free

If you find yourself in this situation, please contact us
− While we can't change your account back, we can export your
account and import it into a new, free account so you can get
restarted
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20. Are You Eligible?
 To be eligible for the Google for Nonprofits program,
organizations must
− Hold current 501(c)(3) status, as determined by the U.S.
Internal Revenue Service; and
− Acknowledge and agree to the application's required
certifications regarding nondiscrimination and donation
receipt and use
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21. Eligibility Restrictions
 The following organizations are not eligible for
Google for Nonprofits:
− Governmental entities and organizations
− Hospitals and health care organizations
− Schools, childcare centers, academic institutions, and
universities (philanthropic arms of educational
organizations are eligible)

To learn more about Google's programs for educational institutions,
visit Google in Education
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22. Chris Middings
Founder & President, NPG
@NPGVT
@cmiddings
22
Applying for