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Google Analytics - Charleston Web Afternoon - October 2014

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Presentation on Google Analytics for Charleston Web Afternoon. Quick intro to universal vs classic before going into Event Tracking and using the "|" character in Regular Expressions. #webaftchs.

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Google Analytics - Charleston Web Afternoon - October 2014

  1. 1. 1 Next steps with Google Analytics Tina Arnoldi 360InternetStrategy.com Twitter: tinaarnoldi YouTube: tinaarnoldi Slideshare: tinaarnoldi Charleston Web Afternoon October 4th, 2014
  2. 2. 2 Today’s agenda •Analytics.gs •Event Tracking & Virtual Pageviews •Getting keyword data •Regular Expressions
  3. 3. 3 Know which version it is In the code near the UA number, it will have “ga.js” for Classic tracking and “analytics.js” for Universal tracking.
  4. 4. 4 Analytics.js •Referral exclusion list (self-referrals) •Site owner generated User IDs •Offline Data •Session timeout (without coding) •Custom dimensions and metrics •Device Overlap report •Event Tracking –from onClick=”gaq.push to onclick=”ga
  5. 5. 5 Event Tracking
  6. 6. 6 Is the user action similar to the experience of a new page? Yes No Virtual pageviews Event Tracking
  7. 7. 7 Event Tracking See how people interact with your site
  8. 8. 8
  9. 9. 9
  10. 10. 10 Event Tracking - Categories –Types of interactions, such as videos OR –More specific - Training videos, Sales videos
  11. 11. 11
  12. 12. 12 Event Tracking - Actions –Click or Click Button –View or View video A, View video B
  13. 13. 13
  14. 14. 14
  15. 15. 15 Event Tracking - Labels –Optional –Ex. Video Title
  16. 16. 16
  17. 17. 17
  18. 18. 18 Virtual Pageviews •“Track clicks from users that do not lead to actual website pages on your site” •Equivalent to generating a new page
  19. 19. 19 When to use Virtual Pageviews •A website has a one-page checkout process, meaning the URL does not change after visitors make a purchase. •User wants to track the steps in a goal flow and these are not built-in as regular pageviews.
  20. 20. 20
  21. 21. 21 Which is better? It depends
  22. 22. 22 I’m bringing data back Data
  23. 23. 23 Webmaster Tools
  24. 24. 24
  25. 25. 25
  26. 26. 26 Regular Expressions •| (below the backspace) •Example: This|That
  27. 27. 27 Category1|Category2|Category3
  28. 28. 28 Category1|Category2|Category3 Goal: - Dashboard with social media channel used to share any content Problem: -Event Label used for social media channels and category content
  29. 29. 29
  30. 30. 30 Category 1 532 Category 2 234
  31. 31. 31 Category1|category1
  32. 32. 32 Category1|category1
  33. 33. 33
  34. 34. 34
  35. 35. 35 Um, what?
  36. 36. 36 Let’s Review •Analytics.gs •Event Tracking & Virtual Pageviews •Getting keyword data •Regular Expressions
  37. 37. 37 Next steps with Google Analytics Tina Arnoldi 360InternetStrategy.com Free webinar: Monday, October 20th, 12pm Twitter: tinaarnoldi YouTube: tinaarnoldi Slideshare: tinaarnoldi Charleston Web Afternoon October 4th, 2014

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