Presentation on Google Analytics for Charleston Web Afternoon. Quick intro to universal vs classic before going into Event Tracking and using the "|" character in Regular Expressions. #webaftchs.

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Next steps with Google Analytics
Tina Arnoldi
360InternetStrategy.com
Twitter: tinaarnoldi YouTube: tinaarnoldi Slideshare: tinaarnoldi
Charleston Web Afternoon
October 4th, 2014

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Today’s agenda
•Analytics.gs
•Event Tracking & Virtual Pageviews
•Getting keyword data
•Regular Expressions

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Know which version it is
In the code near the UA number, it will have “ga.js” for Classic tracking and “analytics.js” for Universal tracking.

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Analytics.js
•Referral exclusion list (self-referrals)
•Site owner generated User IDs
•Offline Data
•Session timeout (without coding)
•Custom dimensions and metrics
•Device Overlap report
•Event Tracking
–from onClick=”gaq.push to onclick=”ga

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Event Tracking

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Is the user action similar to the experience of a new page?
Yes
No
Virtual pageviews
Event Tracking

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Event Tracking
See how people interact with your site

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Event Tracking - Categories
–Types of interactions, such as videos
OR
–More specific - Training videos, Sales videos

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Event Tracking - Actions
–Click or Click Button
–View or View video A, View video B

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Event Tracking - Labels
–Optional
–Ex. Video Title

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Virtual Pageviews
•“Track clicks from users that do not lead to actual website pages on your site”
•Equivalent to generating a new page

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When to use Virtual Pageviews
•A website has a one-page checkout process, meaning the URL does not change after visitors make a purchase.
•User wants to track the steps in a goal flow and these are not built-in as regular pageviews.

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Which is better?
It depends

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I’m bringing data back
Data

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Webmaster Tools

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Regular Expressions
•| (below the backspace)
•Example: This|That

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Category1|Category2|Category3

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Category1|Category2|Category3
Goal: - Dashboard with social media channel used to share any content Problem:
-Event Label used for social media channels and category content

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Category 1 532
Category 2 234

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Category1|category1

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Category1|category1

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Um, what?

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Let’s Review
•Analytics.gs
•Event Tracking & Virtual Pageviews
•Getting keyword data
•Regular Expressions

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Next steps with Google Analytics
Tina Arnoldi
360InternetStrategy.com
Free webinar: Monday, October 20th, 12pm
Twitter: tinaarnoldi YouTube: tinaarnoldi Slideshare: tinaarnoldi
Charleston Web Afternoon
October 4th, 2014