6. Tactic #4: It’s All About the Landing Page http://bit.ly/gRH2Lu
7. Tactic #5: What to Do When Your Campaign Is Limited by Budget Raise your budget if you can If you can’t, lower your bids
8. Tactic #6: Learn How to Write Great Ads Informational Filter out the wrong traffic Use benefits Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”) Ask questions Use numbers TEST! (Don’t let Google do it for you)
9. Tactic #7: Use Negative Keywords The obvious ones Google Keyword Tool Search Query report ROI Analysis
19. Tactic #17: Find More Great Keywords Opportunities tab Search Queries report Your top performing keywords
20. Tactic #18: Use All 4 Types of Matches and Bid Accordingly EXACT: [blue suede shoes] blue suede shoes PHRASE: “blue suede shoes” buy blue suede shoes online BROAD MATCH MODIFIER: +blue +suede +shoes blue suede shoe BROAD: blue suede shoes suede shoe store