Palmetto Technology Hub sponsored a "Boot Camp" in June 2011 where the morning session was on Google tools.

1. Google Tools for Nonprofits
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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2. Let’s talk about….
• Google Docs
• Google Analytics
• Google AdWords
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3. Google Docs
• Works in the cloud
• Can set security for folders
• Insert comment
• Download to PDF/Word
• Public or private
• Work at the same time
• Notify people of changes by email
• Sharing (not attaching to emails)
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4. Google Docs
Overwhelming, right?
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5. Google Docs
• Shared collection for info pertaining to PATH (edit/view)
• Still a lot of documents to sort through
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6. Google Docs
• Created a sub-folder just for the conference (BOOT Camp)
• Easier to see documents specific to that project
• Search
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7. Google Docs
Not a fan of “track changes” in Microsoft Word?
Add your
comments to a
document.
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8. Google Docs
• You can also use Docs to collect survey data (forms)
• Different types of questions
• Notification rules
• Edit confirmation
• See www.tinaarnoldi.com for a short ‘how-to’ tutorial
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9. Google Docs
• … and the results are dropped into a form.
• Summarize data
• Revision history
• Share with other users
• Export
• Do a test (make sure you have the right question type)
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10. Google Analytics
Is anyone visiting your web-site?
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11. Google Analytics
• Data at a glance • Tracking code on your website
• Number of users (different levels) • Profile for blog & website
• Filters (IP address) • Goals
• Percent Change per month
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12. Google Analytics
Your goal is an action you
want your web-visitors to
take:
• Visit volunteer page
• Donate
• Sign up for an event
• Go to social media
profile
• Download an application
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13. Google Analytics
• Dashboard
– Info at a glance
• Annotation
– Noteworthy
event
• Bounce rate
– Site vs. Blog
• New Visits
– Attracting new
people
– Vs. visitors
• % Change
– What
happened?
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14. Google Analytics
• What pages are
people visiting?
– Conference
page
– Home page
– Volunteer
sections
• These are popular pages,
can we improve the
content?
• Note bounce
rate
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15. Google AdWords
You can drive
even more traffic
with Google
AdWords.
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16. AdWords connects to Analytics
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17. Google AdWords
SEM
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SEO
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18. AdWords
• Campaign (topic)
– Ad group (specific service/product)
• Ad
• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group
• Ad
• Ad
– 10 – 30 keywords
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19. Google AdWords
Campaign
• Ad group
• Ad group
• Ad group
• Ad group
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20. AdWords
• Campaign (topic)
– Ad group (specific service/product)
• Ad
• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group
• Ad
• Ad
– 10 – 30 keywords
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21. AdWords
• PATH (Campaign)
– Nonprofit Ad (Ad Group)
• Nonprofit tech volunteers
• Charleston nonprofits
• Volunteer tech support
– Free tech support, free computer help, nonprofit volunteers, technology
Charleston
– E-news
• Looking for tech tips?
– Technology tips, free tech tips, technology e-news
– Nonprofit BOOT Camp
• Nonprofit Tech Conference
– Nonprofit conference, nonprofit training, etc…
– Volunteers
• Share your tech knowledge
• Seeking volunteer geeks
– Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits,
volunteer trainer
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22. Google AdWords
Nonprofit ad group
• Ad
• Ad
• Ad
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23. AdWords
• Campaign (topic)
– Ad group (specific service/product)
• Ad
• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group
• Ad
• Ad
– 10 – 30 keywords
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24. AdWords
• What’s a good click-through rate?
• How can I stay on the front page?
• Can I target only local people?
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25. AdWords – Keywords by group
• Different keywords for different ad groups
• Notice the difference in clicks for keywords for the
same ad group
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26. AdWords – Nonprofit Ad Group
“Nonprofit tech volunteers” receive the most clicks
– Now what?
• Duplicate it & make minor changes
• Pause the other ads
• Edit the other ads
• Improve keywords 26

27. Volunteer Resources
The Analysis Exchange
www.webanalyticsdemystified.com
Media Cause
www.mediacause.org
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28. Google Tools for Nonprofits
Tina Arnoldi
tina@coastalcommunityfoundation.org
tina@palmettotechnologyhub.org
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