Research Methodology

2. What is Google Adwords
• Google AdWords is an online advertising service that places
advertising copy at the top or bottom of, or beside, the list
of results Google displays for a particular search query.
• The choice and placement of the ads is based in part on a
proprietary determination of the relevance of the search
query to the advertising copy.
• AdWords offers pay-per-click, that is, cost-per-click (CPC)
advertising, cost-per-thousand-impressions or cost-per-
mille (CPM) advertising, and site-targeted advertising for
text, banner, and rich-media ads.

3. Features of google adwords
• Small Initial Investment : This is the major reason why Google
AdWords is so popular. Google AdWords comes with a small
initial investmentYou need to pay only a small amount to create
an AdWords account; thereafter you can bid on the best
keywords. After creating the Google AdWords account and
releasing the content, the payment is billed after every click
• High ROI : Google AdWords comes with a Return of Investment
(ROI). This means you need to pay Google per click, which
suggests your investment is returned against assured business.
Google AdWords increase click through rates and visits;
therefore, there is a greater chance of business.

4. Features of google adwords
• Target Traffic : This is another important and very useful aspect
of Google AdWords that serves as a major reason behind the use
of the Google AdWords campaign. By using this, you can bring
targeted traffic directly to a Web site. As ads are displayed along
with a defined title and description, a serious audience will end
up clicking these links and taking a further call to action.
• Instant traffic : This is one of the most important reasons why
you can still use Google AdWords. Google AdWords bring instant
gratification or traffic to one’s Web site. On-page optimization
and off-page optimization is very important for bringing traffic to
one’s online Web site.

5. Pros Of Google Adwords
1. Reach: Adwords claims that about 80% of internet users
alone and uncountable browsers abroad can be reached
through its advertising on the Google Search Engine. This is a
powerful advantage when on a budget but need to reach as
many people as possible to get the fastest returns.
2. Cost: The cost of using Adwords is, in a word, manageable.
Cost is a primary concern for companies, and here Google’s
strategy makes it easy for the user to control their
costs.Google only charges clients of Adwords for every click
on the client website. There is no minimum cost for usage and
the client can specify how much their budget is per day
between 1 US cent to $100 dollars per click.

6. Pros Of Google Adwords
3. Timing: Google Adwords places the advertiser in the right
place at the right time. The customer is on Google looking for
something to answer a question or to find out something
about an item. This places the browser in a mood that is open
to selling offers.
4. Flexibility: Adwords can get up on the web in as little as 15
minutes. When trends in consumer behavior change,
advertisers on Adwords are agile enough to change with them
at the turn of a dime.
5. Tutorials: Adwords has a large array of helps and tutorials
available to the starting advertiser. The user can even control
the cost of advertising for initial experimentation and
eventually kick up the cost once confidence in the engine
increases due to actual results.

7. Cons of Google adwords
1. Not All Clicks Are Good Clicks : Every click to the company
website is a charge on the company’s part. Even if the
browser makes a purchase or not from the site. Depending
on the product, sometimes your visitors can be varied
ranging from your competition to researchers, to kids having
a ball.
2. No Competitor Data Comparison : No competitor data
comparison is shared by Google Adwords. As a company
policy, Google does not disclose the performance of other
companies that may have the same service or product as
yours.

8. Cons of Google adwords
4. A Bad Strategy Is A Waste Of Money
Advertising strategies on Google Adwords still have to be well
planned to garner and effective response from the consumer.
5. Adwords Alone Is Usually Not Enough
Adwords must be considered on of a number of tools to be used in
promoting the company or getting people to go to their site.
Alternative methods can include email, instant messenger, the best
being by word of mouth, passed on from one user to another.
6. You Only Have 70 Characters To Sell Yourself
At the minimum, the copy space for Adwords is 70 characters only
so choose your words carefully to maximum effect.

9. How It Works
• Here’s how ads on Google can help you get you more interested visitors to
your website.