How to get your business listed on Google Search and Google Maps and measuring results with Google Analytics.

1. Welcome!
Google My Business and Google Analytics
Charleston County Public Library
August 5th, 2015
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2. About your presenter
• Tina Arnoldi
• Mount Pleasant resident since 2000
• 360InternetStrategy.com
• Google Partner
• Consultant and Trainer
• Analytics and AdWords qualified
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19. Now what?
• You are searchable online.
• People click on your result and visit your
website.
• But what are they doing once they get on
your site?
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20. Using Google Analytics
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21. Why use it?
• See which marketing efforts are
working
• Look for traffic patterns & trends
• Learn which referral sources are
useful
• See where people leave the site
• Oh.. And it’s free 21

22. You acquire your
audience
They behave a certain
way
You hope they convert
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24. Acquisition
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25. Location
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26. Mobile Traffic
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27. Traffic
• How do people find you?
• Does behavior change
based on the source?
• Is it behavior you expect?
• If it’s positive, you may
want to put more resources
into that traffic source.
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28. Social Media
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30. Behavior
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31. Landing Pages
• What pages are acting as the intro to
your site?
• Can they be improved?
• Is your important messaging there?
• Are your top landing pages also your
top exit pages?
• Is there a call-to-action?
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33. Conversions
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34. Goals
• Destination (confirmation)
• Duration (can be good or
bad)
• Pages
• Event (video play)
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35. Resources
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37. analyticsacademy.withgoogle.com
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38. Q & A/Wrap-up/Giveaways
Tina Arnoldi
Twitter: tinaarnoldi
YouTube: tinaarnoldi
SlideShare: tinaarnoldi
Email: tina@360internetstrategy.com
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