Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
Social Shares - The New Link Building. SMX London 2012Lisa Myers
Is generating social shares the new link development? A link works as a vote, social signals also works as a vote to your website. The search engines are serious about social signals. This is my presentation from SMX London 2012 about social shares becoming the new link building.
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
Linkedin How to Use LinkedIn for New Business - Professional Services Editi...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
Surviving Personalization with Bing and Google - SMX Advanced 2012Rhea Drysdale
My presentation from SMX Advanced 2012 on personalized search with Bing and Google. Get all of the session coverage at Outspoken Media: http://outspokenmedia.com/internet-marketing-conferences/smx-advanced-2012-liveblogging-schedule/
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
Social Shares - The New Link Building. SMX London 2012Lisa Myers
Is generating social shares the new link development? A link works as a vote, social signals also works as a vote to your website. The search engines are serious about social signals. This is my presentation from SMX London 2012 about social shares becoming the new link building.
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
Linkedin How to Use LinkedIn for New Business - Professional Services Editi...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
Surviving Personalization with Bing and Google - SMX Advanced 2012Rhea Drysdale
My presentation from SMX Advanced 2012 on personalized search with Bing and Google. Get all of the session coverage at Outspoken Media: http://outspokenmedia.com/internet-marketing-conferences/smx-advanced-2012-liveblogging-schedule/
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018RecruitDC
This seminar is to learn and embrace social media in one’s weekly sourcing and recruiting efforts. We will cover the basic 3 including using and targeting people & groups on LinkedIn and Facebook, sourcing candidates on Twitter. Besides these big 3 we touch on sites sites such as Zoominfo, Duck Duck Go, SlideShare and the use of Advanced Google Searching to source for potential candidates.
We will also cover tools that you can use to help make sourcing faster and more efficient!
Finally, we will cover resources that can help you learn about new tools, sourcing and recruiting techniques: LinkedInTalent Blog, ERE Media.com, and SocialTalent
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle -...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Check out our slide deck and learn how to increase targeted appointments and create new business.
In this complimentary Slide deck, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
LinkedIn How to Use LinkedIn for New Business - Professional Services Edition...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - ...Social Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
How To Groove To The Google Dance (Yes, It’s Back)Rhea Drysdale
Official session description:
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.
Presented with: Rob Bucci, Owner of STAT Search Analytics, Jon Henshaw, Co-Founder & Chief Product Officer of Raven Internet Marketing Tools, and Will Scott, President of Search Influence
Online webinar presentation about Google+. Discover how to set up a personal Google+ profile and business Google+ page, add company information, post photos and video, and improve your reach by optimizing your content. Leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with your audience.
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Rhea Drysdale
Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.
LinkedIn Career Strategies for Meeting and Event Planners by Barbara RozgonyiBARBARA ROZGONYI
Leveraging LinkedIn Workshop
Power Strategies to Grow Your Career: How to Go from the Sidelines to Superstar Status
Speaker: Barbara Rozgonyi
More than just an online resume, your LinkedIn profile connects you to a global community with millions of people and represents the virtual marketplace of the business world. With over 260 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. In this session, you’ll discover how to stand out and be sought out. Learn the steps you need to take to go from being invisible on the sidelines to becoming a recognizable superstar.
In this workshop, you’ll learn how to:
Master the art of a LinkedIn power profile with a personal branding plan.
Target the specific areas on your profile that spotlight your career marketability.
Incorporate search optimization to raise your profile’s visibility and prominence.
Integrate must-have LinkedIn apps to add dimension and connectivity.
Connect, manage and build relationships to build your business.
Search To Social Search, Danny SullivanDave McClure
A historical review of the search industry, from traditional search to "social" search, by Danny Sullivan. This presentation was given at the Graphing Social Patterns conference on 10/8/07.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
LinkedIn Business Building Tips for Meeting and Event Planners by Barbara Roz...BARBARA ROZGONYI
Presented at MPI - CAC TechCon for meeting and event planners by Barbara Rozgonyi.
Speaker page
http://wiredprworks.com/speaker
Contact information
Barbara AT CoryWestMedia DOT com
~~~~~~~~~~~~~
Unlocking the Secrets of LinkedIn Workshop
Build Your Business: Engaging People and Opportunities
Speaker: Barbara Rozgonyi
You can grow your business by integrating LinkedIn into sales, customer service, marketing or PR efforts for immediate and long-term impact throughout your company and its community LinkedIn supports a variety of business strategies including recruiting new employees, generating leads, qualifying prospects, researching your industry – and the competition, locating professional services, managing contacts, and extending marketing and PR communications online.
In this workshop, you’ll learn how to:
Determine which LinkedIn groups to join and how they can grow your business.
Implement Rozgonyi’s W-I-R-E-D strategy [Words, Intentions, Routes, Experiences, Design] to optimize communications.
Master publishing techniques from the pros to boost your visibility and enrich your relationships.
Take shortcuts to connect with influencers and followers for market research and lead generation.
Avoid the biggest challenges and pitfalls when creating your company page.
Google's Search Engine Optimization (SEO) guide walks webmasters through items to check on their sites that will make it more likely for their site to show up in organic search results. It also talks about the importance of keywords and content for marketers.
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018RecruitDC
This seminar is to learn and embrace social media in one’s weekly sourcing and recruiting efforts. We will cover the basic 3 including using and targeting people & groups on LinkedIn and Facebook, sourcing candidates on Twitter. Besides these big 3 we touch on sites sites such as Zoominfo, Duck Duck Go, SlideShare and the use of Advanced Google Searching to source for potential candidates.
We will also cover tools that you can use to help make sourcing faster and more efficient!
Finally, we will cover resources that can help you learn about new tools, sourcing and recruiting techniques: LinkedInTalent Blog, ERE Media.com, and SocialTalent
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle -...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Check out our slide deck and learn how to increase targeted appointments and create new business.
In this complimentary Slide deck, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
LinkedIn How to Use LinkedIn for New Business - Professional Services Edition...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - ...Social Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
How To Groove To The Google Dance (Yes, It’s Back)Rhea Drysdale
Official session description:
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.
Presented with: Rob Bucci, Owner of STAT Search Analytics, Jon Henshaw, Co-Founder & Chief Product Officer of Raven Internet Marketing Tools, and Will Scott, President of Search Influence
Online webinar presentation about Google+. Discover how to set up a personal Google+ profile and business Google+ page, add company information, post photos and video, and improve your reach by optimizing your content. Leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with your audience.
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Rhea Drysdale
Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.
LinkedIn Career Strategies for Meeting and Event Planners by Barbara RozgonyiBARBARA ROZGONYI
Leveraging LinkedIn Workshop
Power Strategies to Grow Your Career: How to Go from the Sidelines to Superstar Status
Speaker: Barbara Rozgonyi
More than just an online resume, your LinkedIn profile connects you to a global community with millions of people and represents the virtual marketplace of the business world. With over 260 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. In this session, you’ll discover how to stand out and be sought out. Learn the steps you need to take to go from being invisible on the sidelines to becoming a recognizable superstar.
In this workshop, you’ll learn how to:
Master the art of a LinkedIn power profile with a personal branding plan.
Target the specific areas on your profile that spotlight your career marketability.
Incorporate search optimization to raise your profile’s visibility and prominence.
Integrate must-have LinkedIn apps to add dimension and connectivity.
Connect, manage and build relationships to build your business.
Search To Social Search, Danny SullivanDave McClure
A historical review of the search industry, from traditional search to "social" search, by Danny Sullivan. This presentation was given at the Graphing Social Patterns conference on 10/8/07.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
LinkedIn Business Building Tips for Meeting and Event Planners by Barbara Roz...BARBARA ROZGONYI
Presented at MPI - CAC TechCon for meeting and event planners by Barbara Rozgonyi.
Speaker page
http://wiredprworks.com/speaker
Contact information
Barbara AT CoryWestMedia DOT com
~~~~~~~~~~~~~
Unlocking the Secrets of LinkedIn Workshop
Build Your Business: Engaging People and Opportunities
Speaker: Barbara Rozgonyi
You can grow your business by integrating LinkedIn into sales, customer service, marketing or PR efforts for immediate and long-term impact throughout your company and its community LinkedIn supports a variety of business strategies including recruiting new employees, generating leads, qualifying prospects, researching your industry – and the competition, locating professional services, managing contacts, and extending marketing and PR communications online.
In this workshop, you’ll learn how to:
Determine which LinkedIn groups to join and how they can grow your business.
Implement Rozgonyi’s W-I-R-E-D strategy [Words, Intentions, Routes, Experiences, Design] to optimize communications.
Master publishing techniques from the pros to boost your visibility and enrich your relationships.
Take shortcuts to connect with influencers and followers for market research and lead generation.
Avoid the biggest challenges and pitfalls when creating your company page.
Google's Search Engine Optimization (SEO) guide walks webmasters through items to check on their sites that will make it more likely for their site to show up in organic search results. It also talks about the importance of keywords and content for marketers.
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
Search Engine Skills for Workplace InvestigatorsCase IQ
Whether you are investigating fraud, harassment or other misconduct, solid online research skills can serve you well. The internet is a valuable resource for finding information and evidence to support your case, and it’s important to stay up to date on its use and limitations.
Join Cynthia Hetherington, investigation expert, trainer and founder of Hetherington Group, as she explores techniques and tools for getting the information you need online.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Online dating getting google to love youScott McLay
Sadly, getting Google love has never been so difficult – and like any ardent suitor trying too hard can leave you lonely and single.
Learn the do’s and don’ts of playing footsie with the world’s most popular search engine in less than an hour of hard-core speed dating.
Social Signals: How to Use the Most Important Convergence of Search and SocialJD Rucker
As Google and Bing continue to integrate social media into their search ranking algorithms, the need for dealers to get their Google +1s, Facebook Likes, and Retweets up is growing tremendously.
Finally, the ability to kill two birds with one stone is a reality as dealers can benefit their website rankings, traffic, and social relevance with the same actions and by posting the same content.
The merging of the two disciplines is expanding. In this webinar, JD Rucker goes well-beyond the basics and shows dealers some of the techniques and strategies they can use to make their websites more sharable. Now that “sharability” is so important for both search and social, this truly is a webinar that no dealer can afford to miss.
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
SEO is declared dead at least once every 6 months. So you would be forgiven for believing this to be the case. The truth is that SEO is very much alive and well. And with Google releasing updates all the time its never been more important to pay close attention to SEO and your overall site profile.
Google gives favour to brands and charities, so you may not have seen any negative effects despite ongoing updates. But there will come a time when even the safe are no longer safe. We have been carrying out such work with Guide Dogs overall profile. And this case study will highlight all the areas you need to be paying attention to and what Google expects from a site. Have you been left behind? Are you vulnerable? Do you know what Google expects from you?
Topic: SEO isn’t dead – a Guide Dogs Case Study
- Understanding SEO today
- Highlighting the areas you need to be paying attention to
- What Google expects from your site
- The importance of a tidy back link profile
- On Page basics
- Have you been left behind? Are you vulnerable?
- Do you know what Google expects from you?
Search, Social & Online Reputation Management for Professional Service ProvidersPhil Buckley
There are very specific concerns that professionals need to deal with. Doctor's, lawyers, CPA's have their name and brand intertwined.
This slide deck focuses on a high level look at the best practices and pitfalls of doing business in the modern online environment.
Presentation on Google Analytics for Charleston Web Afternoon. Quick intro to universal vs classic before going into Event Tracking and using the "|" character in Regular Expressions. #webaftchs.
This presentation was given to nonprofits in Charleston SC by Tina Arnoldi of 360 Internet Strategy at the third annual Googlefest conference.
Topics covered include Docs, Analytics, AdWords, Calendar, Groups,Sites and an overview of requirements for the Google for Nonprofits program.
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Google Analytics is a valuable tool for measuring your marketing efforts. It offers sources of traffic, shows you top landing pages, and even when to post to social media. Also included are tips for dealing with "not provided" keywords.
Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. The Day Job
tina@coastalcommunityfoundation.org
◦ 793-6036
The Evening Job
tina@360internetstrategy.com
◦ 410-9320
◦ Blog with helpful tips
Online
Twitter: TinaArnoldi
Linkedin: TinaArnoldi
Slideshare: TinaArnoldi
YouTube: TinaArnoldi
2
The Fun Stuff
• Pinterest: TinaArnoldi
• UniqueAndHandmade.com
3. SEO Intro
Keywords
◦ Analytics
On-site – (Briefly, this is for the techie)
◦ Page tags
◦ A little bit of html
Link building
◦ Don’t be sketchy
Content
◦ Don’t be boring
3
5. Crawling pages looking for content
◦ Text-driven (they won’t see your pictures)
Indexing – storing for retrieval
Pushes out relevant results
Google still owns 2/3rd of the market
5
6. Page Rank
◦ 0 – 10 – higher is better
◦ Inbound links
Page Authority
◦ 100 point scale – higher is better
◦ Updated more often
◦ Dependent more on content
6
12. People find you by typing keywords into their
browser
◦ Analytics
Customer-centric – stay away from lingo!
◦ Charity
◦ Nonprofit
◦ Organization
Long-tail (less competition)
◦ Nonprofit (lots of traffic but….)
After school programs (….higher conversion rate)
12
34. People are searching with “where”
◦ Volunteer Charleston
◦ Food pantry Mount Pleasant
Chances are you’re already listed and it could
be wrong
34
36. Google Plus (Places)
Yelp
Bing
Citysearch
Yahoo local
Yellow pages
Best of the web
Hotfrog
InsiderPages
Guidestar
Charity Navigator
Superpages
GetListed.org
36
47. Popular on social platforms?
How does it look on mobile?
Is there a sitemap?
Images?
At a glance: Woorank.com
47
Blog?
Headings?
Keywords?
Backlinks?
50. Wow. This was great Tina. What
parallel universe do you live in?
I can barely get my job done as it is.
Do you seriously think I have time
for this?
50
51. The full slide deck will be posted on
slideshare and….
51
52. 1. Keyword research
◦ Important for any content
◦ Set up Google Analytics
2. Local listings
◦ Clean up existing ones
GetListed.org
52
3. Backlinks
◦ Who already likes you?
◦ Opensiteexplorer.org
4. Audit existing
content
53. The Day Job
tina@coastalcommunityfoundation.org
◦ 793-6036
The Evening Job
tina@360internetstrategy.com
◦ 410-9320
◦ Blog with helpful tips
Online
Twitter: TinaArnoldi
Linkedin: TinaArnoldi
Slideshare: TinaArnoldi
YouTube: TinaArnoldi
53
The Fun Stuff
• Pinterest: TinaArnoldi
• UniqueAndHandmade.com