the Secret of Presentation by Steve Jobs that tremendously inspired a lot of people in the world.. This presentation will show you the passion, strategy, and technically tips how to transform your presentation into the best one..
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation?
The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesMattermark
There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google.
What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one.
So, how do you make sense of it all?
By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies.
Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing.
What we and the team at Drift.com discovered was surprising, to say the least.
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation?
The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesMattermark
There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google.
What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one.
So, how do you make sense of it all?
By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies.
Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing.
What we and the team at Drift.com discovered was surprising, to say the least.
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Brand owned by Customer not Company. Branding is all about Experience, how to Engage Customer and Brand Authenticity that never can be copied by other.
A Leadership Paradox Paradigm, to be a Leader, you have to be Selfless, instead of being ambitious about self dream and wants. A Great leadership is about who you are leading, but Who is leading you.
"In 21st Century without Brand you can do NOTHING" -Jay Conrad Levinson- (Guerrilla Marketing)
Menghadapi persaingan pasar yang semakin ketat, Branding adalah kunci strategis bagi para Entrepreneur ataupun Marketer untuk memenangkan pasar. Namun menghadapi persaingan dengan brand-brand besar skala nasional maupun international, bukanlah hal yang mudah. Perlu strategi Branding yang berbeda, seperti David yang mampu mengalahkan Goliath hanya dengan slingshot dan batu kali, demikian juga bagi para Entrepreneur yang baru memulai bisnis (Start Up), ataupun para pemilik bisnis skala lokal menghadapi brand-brand skala nasional yang semakin merajai pasar.
Melalui seminar 'David VS Goliath - How Small Brand can defeat Giant Brand', para peserta akan mendapatkan strategy dan tips menghadapi persaingan bisnis melalui strategi Branding yang tepat sasaran, sesuai dengan kapasitas Start Up Business.
How to build a Strong Brand - David Setiawan 2014David Setiawan
'In 21st Century without BRANDING you can do NOTHING' said Jay Conrad Levinson. How to Build a Strong Brand, not only about Logo & Creative Design, but it's all about leverage your Business to the NEXT LEVEL.
Hi, i'm sharing my presentation about digital marketing.. i collect from different sources and compile it in one presentation.. hopefully you can learn something from the presentation.. please don't hesitate to give comments or review.. thank you :)
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
The presentation secrets of steve jobs
1. The Presentation
Secrets of
Steve Jobs
David Setiawan
1 Oktober 2011
2.
3. “ A person can have the greatest idea in the world.
But if that person can’t convince enough other
people, it doesn’t matter.
–Gregory Berns
”
4. Jobs has been giving awe-inspiring
presentations for decades.
In 1984, Jobs unveiled the first Macintosh.
The launch remains one of the most
dramatic presentations in corporate history.
5. Jobs is “the master at taking something that might be
considered boring—a hunk of electronic hardware—and
enveloping it in a story that made it compellingly dramatic,”
Every slide was written like a piece of poetry
6. Act 1: Create the Story
The seven chapters or scenes in this section will give
you practical tools to craft an exciting story behind
your brand. A strong story will give you the confidence
and ability to win over your audience.
Act 2: Deliver the Experience
Act 3: Refine and Rehearse
7. act 1
create the STORY
“ Marketing is really theater.
It‘s like staging a performance.
–John Sculley
”
9. Truly great presenters like Steve Jobs
visualize, plan and create ideas on paper
(or whiteboards) well before they open
the presentation software.
act 1 : create the story
10. Design experts recommend that presenters spend the majority of
their time thinking, sketching and scripting.
THINKING Nancy Duarte recommends that a presenter spend 90 hours
creating an hour long presentation with 30 slides.
But only one third of that time is spent building slides. Another
third is rehearsing, but the first third is spent collecting ideas,
SKETCHING organizing ideas, and sketching the story.
BUILDING
SCRIPTING REHEARSING
SLIDES
90 HOURS
30 SLIDES
act 1 : create the story
11. The single most important thing you can do to
dramatically improve your presentations is to have a
story to tell before you work on your PowerPoint file.
act 1 : create the story
14. Scenario One Scenario Two
CUSTOMER : Hi, I’m looking for a notebook computer that is SALESPERSON : Hi, can I help you find something?
light and fast and includes a DVD.
CUSTOMER : Sure. I’m looking for a notebook computer. One
SALESPERSON : You should look for an Intel Core 2 Duo. that is light and fast and includes a DVD.
CUSTOMER : OK. I didn’t know Intel makes computers. SALESPERSON : You’ve come to the right place. We have a huge selection of
SALESPERSON : They don’t. small notebooks that are blazingly fast. Have you considered a system with an
Intel Core 2 Duo?
CUSTOMER : Can you tell me more?
CUSTOMER : Not really. What’s that? Can you tell me more?
SALESPERSON : An Intel dual-core processor has two performance
engines that simultaneously process data at a faster rate. SALESPERSON : Think of the microprocessor as the brain of your computer.
Now, with these Intel chips, you get two brains in one computer. What that
CUSTOMER : Oh. Maybe I should look somewhere else. means to you is that you can do a lot of fun and productive stuff at the same
time. For example, you can download music while your computer is running a
full virus scan in the background, and it won’t slow down the system at all. Your
productivity applications will load much faster, you can work on multiple
documents at the same time, your DVDs will play much better, and you get
much longer battery life on top of it! And that’s not all: the displays are
gorgeous.
CUSTOMER : Great. Please show me those computers!
act 1 : create the story
15. DATE/PRODUCT BENEFIT
“Using Keynote is like having a professional graphics
January 7, 2003
department to create your slides. This is the application to
Keynote presentation software
use when your presentation really counts.”
“The all-new iPod nano gives music fans more of what
September 12, 2006 they love in their iPods—twice the storage capacity at the
iPod nano same price, an incredible twenty-four-hour battery life,
and a gorgeous aluminum design in five brilliant colors.”
January 15, 2008 “With Time Capsule, all your irreplaceable photos, movies,
Time Capsule backup service for and documents are automatically protected and
Macs running Leopard OS incredibly easy to retrieve if they are ever lost.”
June 9, 2008 “Just one year after launching the iPhone, we’re launching
iPhone 3G the new iPhone 3G. It’s twice as fast at half the price.”
act 1 : create the story
17. “ Do you want to spend the rest of your life selling sugared water or
do you want a chance to change the world?
act 1 : create the story
”
18. Steve
Jobs
secret
to
success:
“You’ve
got
to
find
what
you
love.
Going
to
bed
at
night
saying
I’ve
done
something
wonderful.
That’s
what
maAered.”
He
was
inspired
by
a
purpose
beyond
making
money.
True
evangelists
are
driven
by
a
messianic
zeal
to
create
new
experiences
and
to
change
the
world.
Find What You Love
act 1 : create the story
21. @Laura:
This
presentaJon
is
awesome!
@Bob:
ROTFL
@Tom:
I’m
stealing
this
idea!
@Carol:
I
heart
this. @Ben:
Did
u
eat
my
sandwich?
Create Twitter-Like Headlines
@Bob:
TGIF!
@Sammy:
When’s
lunch?
act 1 : create the story
22. MacBook Air. The world’s thinnest notebook.
act 1 : create the story
23. Jobs could have said, “Today we’re introducing a new, ultraportable MP3 player with a 6.5-ounce design and a 5 GB hard
drive, complete with Apple’s legendary ease of use.”
iPod. One thousand songs in your pocket.
act 1 : create the story
24. Remember, your
headline is a statement
that offers your audience
a vision of a better
future. It’s not about you.
It’s about them.
act 1 : create the story
28. In
every
classic
story,
the
hero
fights
the
villain.
The
same
storytelling
principle
applies
to
every
Steve
Jobs
presentaJon.
act 1 : create the story
29. In 1984 when he introduced the Macintosh, Big Blue, IBM represented the villain.
act 1 : create the story
30.
31. Introducing an antagonist (the problem) rallies the audience around the hero.
act 1 : create the story
32.
33. 1. Introduce the antagonist early in your presentation. Set up the problem by asking,
“Why do we need this?”
2. Spend some time describing the problem in detail. Make it
tangible. Build the pain.
3. Pay attention to question, “What
problem do you solve?” Remember,
nobody cares about your product. People care about solving
their problems.
act 1 : create the story
35. Show how the hero clearly offers the victim (the consumer) an escape from the
villain’s grip. The solution must be simple and free of jargon.
act 1 : create the story
36.
37. Act 1: Create the Story
Act 2: Deliver the Experience
In these six scenes, you will learn practical tips to turn
your presentations into visually appealing and “must-
have” experiences.
Act 3: Refine and Rehearse
38. act 2
deliver the EXPERIENCE
“ Plug it in. Wirrrrrr. Done.
–Steve Jobs
”
40. “ Simplicity is the ultimate sophistication.
–Steve Jobs
”
act 2 : deliver the experience
41. A
Steve
Jobs
presentaJon
is
strikingly
simple,
highly
visual
and
completely
devoid
of
bullet
points.
Eliminate Clutter
act 2 : deliver the experience
42. That’s
right
–
no
bullet
points.
Ever.
New
research
into
cogniJve
funcJoning—how
the
brain
retains
informaJon-‐-‐proves
that
bullet
points
are
the
least
effecJve
way
to
deliver
important
informaJon.
X No bullet points
act 2 : deliver the experience
44. Researchers
have
discovered
that
ideas
are
much
more
likely
to
be
remembered
if
they
are
presented
as
pictures
instead
of
words
or
pictures
paired
with
words.
BIRD
act 2 : deliver the experience
46. If information is presented orally,
people remember about 10% of the
content 72 hours later. That figure
goes up to 65% if you add a picture.
BIRD
act 2 : deliver the experience
47. According to John Medina, your brain interprets every
letter as a picture so wordy slides literally choke your brain.
B
act 2 : deliver the experience
50. Macbook Air
Here
is
an
example
of
how
a
mediocre
presenter
would
launch
the
MacBook
Air.
They
would
try
to
squeeze
every
piece
of
informaJon
onto
one
slide
–
along
with
different
font
styles,
colors,
etc.
act 2 : deliver the experience
51. Here is Steve Jobs’s slide. What’s the difference? First, no words. Why use words when you’re simply trying to show
that the computer is so thin, it fits in an office envelope? Challenge yourself to use fewer words and more visuals.
It does take more thought, but you’ll never deliver an Apple worthy presentation if don’t.
act 2 : deliver the experience
53. Numbers don’t resonate with people until those
numbers are placed into a context that people can
understand. The best way to help them understand is
to make those numbers relevant to something with
which your audience is already familiar with.
“ We have sold four million iPhones to date. If you divide four million
by two hundred days, that’s twenty thousand iPhones every day on
average.
–Steve Jobs
”
act 2 : deliver the experience
54. For example when Steve Jobs introduced the iPod in 2001, he said it came with a 5GB of memory.
He broke it down even further by saying you could carry 1,000 songs “in your pocket.”
Jobs always breaks down numbers to make them more interesting and meaningful.
5GB 1,000 songs
act 2 : deliver the experience
55. “ Our market share is greater than BMW or Mercedes and nobody
thinks they are going away. As a matter of fact, they’re both highly
desirable products and brands.
Here’s
another
example.
A
reporter
for
Rolling
Stone
once
asked
Jobs
what
he
thought
of
Apple’s
market
share
being
“stuck
“at
5%.
Jobs
responded,
“Our
market
share
–Steve Jobs
”
is
greater
than
BMW
or
Mercedes
and
nobody
thinks
they
are
going
away.
As
a
maAer
of
fact,
they’re
both
highly
desirable
products
and
brands.”
act 2 : deliver the experience
56. IBM and Roadrunner Supercomputer
On
June
9,
2008,
IBM
issued
a
press
release
touJng
its
superfast
supercomputer
called
Roadrunner.
It
operates
at
one petaflop
per
second.
act 2 : deliver the experience
57. What’s
a
petaflop?
One
thousand
trillion
calculaJons
per
second.
IBM
knew
the
number
would
be
meaningless.
It’s
simply
too
big.
So
IBM
added
the
following
descripJon
to
its
press
release…
What’s a petaflop?
act 2 : deliver the experience
58. 1 petaflop
=
1,000 of today’s fastest laptops
1.5 MILES
HIGHER
act 2 : deliver the experience
60. Lexical Density -
Easy to Understand
SeaAle
Post
Intelligencer
ran
transcripts
through
a
soiware
Simpler tool
intended
to
measure
“lexical
density,”
how
difficult
or
easy
it
was
to
understand
the
language.
They
ran
two
pieces
of
text
Less Abstract through
the
tool:
Steve
Jobs
Macworld
2007
and
Bill
Gates
CES
Fewer Words 2007.
Jobs’s
words
are
simpler,
phrases
less
abstract,
and
uses
fewer
words
per
sentence.
He was much easier to understand.
act 2 : deliver the experience
67. 1. Build in a product demo during the planning phase of your presentation.
Keep the demo short, sweet, and substantial. If you can introduce
another person on your team to participate in the demonstration, do so.
2. Commit to the demo. Comedians say a joke works only if you commit to it. In
the same way, commit to your demo, especially if your product has any
entertainment value at all. Have fun with it.
3. Provide something for every type of learner in your audience: visual,
auditory, and kinesthetic.
act 2 : deliver the experience
69. “ People will forget what you said, people will forget what you did,
but people will never forget how you made them feel.
–Maya Angelou
”
act 2 : deliver the experience
70. Let’s
return
to
MacBook
Air.
In
January,
2008,
Steve
Jobs
could
have
described
it
as
most
people
would:
“We’re
really
excited
to
introduce
a
really
thin,
light
notebook
computer.
It
has
a
13.3
inch
wide
screen
display,
backlit
keyboard
and
Intel
processor…
blah
blah
blah.
Macbook Air
We
are
really
excited
to:
-‐ Introduce
a
really
thin,
light
notebook
computer
-‐ It
has
a
13.3
inch
wide
screen
display
-‐ Backlit
keyboard
-‐ Intel
Processor
act 2 : deliver the experience
71. Instead, he created an experience. The one moment in the presentation that he knew
people would be talking about. He introduced the World’s Thinnest Notebook
act 2 : deliver the experience
72. By the way, the Holy Shit moment was completely planned – press releases had been written, web site landing
pages created and advertisements ready to run. Jobs raises a product launch to art form
act 2 : deliver the experience
73. DOPAMINE
EMOTIONALLY
CHARGED
EVENT
According to John Medina, “The brain doesn’t pay
attention to boring things.” When the brain detects an
emotionally charged event, the amygdala releases
dopamine into the system… dopamine greatly aids
memory and information processing. It’s like a mental
post-it note that tells your brain, remember this.
act 2 : deliver the experience
74. EMOTIONALLY
CHARGED EVENT
Create an emotionally charged event ahead of time.
Identify the one thing you want your audience to
remember and to talk about long after your
presentation is over.
act 2 : deliver the experience
75. His flair for drama can be traced back twenty five years earlier to the launch of the first Macintosh in 1984.
When he unveiled the Macintosh, he removed it from inside a draped box, and let it “speak for itself.”
act 2 : deliver the experience
76. 1. Plan a “holy shit” moment. Something as simple as telling a personal story.
The more unexpected, the better.
2. Script the moment. Just as a great novel doesn’t give away the entire plot on the
first page, the drama should build in your presentation. Create at least one memorable
moment that will amaze your audience and have them talking well after your
presentation is over.
3. Rehearse the big moment. Do not make the mistake of creating a memorable
experience and having it bomb because you failed to practice. It must come off crisp,
polished, and effortless.
act 2 : deliver the experience
77. Act 1: Create the Story
Act 2: Deliver the Experience
Act 3: Refine and Rehearse
The remaining five scenes will tackle topics such as
body language, verbal delivery, and making “scripted”
presentations sound natural and conversational. Even
your choice of wardrobe will be addressed. You will
learn why mock turtlenecks, jeans, and running shoes
are suitable for Jobs but could mean the end of your
career.
78. act 3
REFINE and REHEARSE
“ I was hooked by Steve’s energy and enthusiasm.
–Gil Amelio
”
80. Steve Jobs has a commanding presence. His voice, gestures and body language
communicate authority, confidence and energy.
act 3 : refine and rehearse
81. Eye contact
Open posture
Hand gestures
act 3 : refine and rehearse
82. Body Language
Vocal Tone
63%
Body
language,
delivery,
all
very
important.
Cisco
did
some
studies
and
found
that
body
language
and
vocal
tone
account
for
about
63%
of
communicaJon.
That
confirms
other
studies
that
found
the
majority
of
the
impression
we
make
has
liAle
to
do
with
the
actual
words.
Of
course,
you
can’t
improve
your
body
language
and
vocal
delivery
unless
you..
act 3 : refine and rehearse
84. Steve Jobs rehearses for many hours over many days. A BusinessWeek reporter who
profiled Jobs wrote, “His sense of informality comes after grueling hours of practice.”
When is the last time you devoted hours of grueling practice to a presentation?
“ His sense of informality comes after grueling hours of practice.
act 3 : refine and rehearse
BusinessWeek
”
85. 10,000 HOURS
Steve Jobs is not a natural. He works at it. Malcolm Gladwell writes in
Outliers that people at the very top don’t work harder than everyone
else. They work much, much harder. In fact, Gladwell quotes
neuroscientists who believe that 10,000 hours of practice is required
to become world class at a particular skill--whether it’s surgery,
shooting baskets, or public speaking
act 3 : refine and rehearse
86. Let’s
do
the
math
and
I’ll
show
you
why
I
don’t
think
Steve
Jobs
is
a
born
speaker.
act 3 : refine and rehearse
87. 1974 1984 1997 2007
I
believe
he
improved
substanJally
as
a
speaker
every
ten
years.
In
1974,
Steve
Jobs
and
his
friend,
Steve
Wozniak
would
aAend
meeJngs
of
the
Homebrew
club,
a
computer
hobbyist
club
in
Silicon
Valley.
Together
they
started
sharing
their
ideas
and
Apple
was
soon
formed.
act 3 : refine and rehearse
88. 1974 1984 1997 2007
Ten years later, 1984, Jobs gave a magnificent presentation when he
launched the first Macintosh. But his style was stiff compared to the Steve
Jobs of today – he stood behind a lectern and read from a script.
act 3 : refine and rehearse
89. 1974 1984 1997 2007
A decade later, in 1997, Jobs returned to Apple after an 11-year absence. He
was more polished and more natural than in previous years. He began to
create more visually engaging slides.
act 3 : refine and rehearse
90. 1974 1984 1997 2007
Ten years later, 2007, Jobs took the stage at Macworld to introduce the
iPhone. It was without question his greatest presentation to date – from start
to finish. He hit a home run. But he was a vastly more comfortable presenter
than he was twenty years earlier. The more he presents, the better he gets.
act 3 : refine and rehearse
91. For two full days before a presentation, Jobs will practice the
entire presentation, asking for feedback from product managers
in the room. For 48 hours, all of his energy is directed at making
the presentation the perfect embodiment of Apple’s messages.
act 3 : refine and rehearse
92. Quality and Excellence
The
actual
process
begins
weeks
in
advance
and
he
is
very
demanding.
One
employee
noted
Steve
Jobs
has
liAle
or
no
paJence
for
anything
but
excellence.
He
is
single
minded,
almost
manic,
in
his
pursuit
of
quality
and
excellence.
act 3 : refine and rehearse
94. Steve Jobs is the anti-Cher. Where Cher will change costumes 140 times in one show, Jobs has one
costume that he wears for every presentation – a black mock, blue jeans and running shoes.
Now, why can he get away with it? Because he’s Steve Jobs. Seriously, when you invent revolutionary
computers, music players and Smart Phones, your audience will give you permission to dress
anyway you want.
act 3 : refine and rehearse
96. 5 Steps to Tossing the Script
1. Write your script in full sentences in the “notes” section
of PowerPoint.
2. Highlight or underline the key word from each
sentence, and practice your presentation.
3. Delete extraneous words from your scripted sentences,
leaving only the key words.
4. Memorize the one key idea per slide.
5. Practice the entire presentation without notes, simply
using the slides as your prompter.
act 3 : refine and rehearse
98. Most presenters lose sight of
the fact that audiences want to
be informed and entertained.
A Jobs presentation is
infotainment – he teaches his
audience something new,
reveals new products and has
fun doing it.
act 3 : refine and rehearse
99. 1. Treat presentations as
“infotainment.” Your audience wants
to be educated and entertained.
Have fun. It’ll show.
2. Never apologize. You have little to
gain from calling attention to a problem. If
your presentation hits a glitch,
acknowledge it, smile, and
move on. If it was not obvious to
anyone but you, do not call attention to it.
3. Change your frame of reference. When
something does not go exactly as planned,
it did not “go wrong” unless you allow it to
derail the rest of your presentation.
Keep the big picture in mind, have
fun, and let the small stuff roll off your
back.
act 3 : refine and rehearse
101. “ Stay Hungry. Stay Foolish.
–Steve Jobs
”
You’re time is limited so don’t
waste it living someone else’s life.
Don’t be trapped by dogma—
which is living with the result of
other people’s thinking. Don’t let
the noise of others’ opinions
drown out your own inner voice.
Stay hungry, Stay foolish