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Garr Reynolds
SPEAKER
Garr
Reynolds
Author
of

Presenta3on
Zen
MODERATOR
Sara
Jane
Todd
New
Riders
Publishing
PRESENTATION
ZEN:
Simple
Ideas
on
Presenta3on
Design
and
Delivery
Thank you!
Thank
you!
Thank
you!
Presentation Zen
by Garr Reynolds
LIVE from Tokyo
Start End
1
Introduction
End
1
Introduction
Presentation Zen Approach
2 End
1
Introduction
2
How design thinking can help
3 End
Presentation Zen Approach
1
Introduction
2
How design thinking can help
3
Q & A
4
Presentation Zen Approach
How to think
like a designer
...and why
it matters.
Self introduction
じこ紹介
Kansai Gaidai University
住友電工
Apple
Steve Jobs
The sound of one room napping
部屋中に響きわたるイビキ
Must STOP
bad PowerPoint!
Japanese version in May ’09
Age 17
35mm Slides
Storytelling
images, narration, audio
PZ Review
PowerPoint Problem
(The problem with presentations)
Hey, nice PowerPoint!
Rule #1
Exercise boosts brain power.
Rule #4
We don’t pay attention to boring things.
Rule #10
Vision trumps all other senses.
The brain doesn’t pay attention to
boring things, and I am as sick of
boring presentations as you are.
“
”— Dr. John Medina
Toss your PowerPoint
presentations.“ ”— Dr. John Medina
Time
Time
Money
What’s the most common
communication mistake?
According to Dr. Medina.
Relating too much information...
Lots of force feeding, very little
digestion.
“
” — Dr. John Medina
Communication
matters!
We have a problem...
“Death by PowerPoint”
How did we get here?
Is it our fault?
de
自然
Naturalness
シンプル
Simplicity
抑制
Restraint
Simplicity
シンプル
FUKINSEI ふきんせい
Asymmetry, irregularity.
shibumi 渋味
Articulate brevity. Eloquent Suggestion.
KANSO 簡素
Elimination, subtraction, omission.
”— Charles Mingus
Making the simple
complicated is
commonplace; making
the complicated
awesomely simple,
that’s creativity.
“
A case for designAre you a designer?
あなたはデザイナーですか?
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulation
Adopted from Daniel Pink's “A Whole New Mind”
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulation
Adopted from Daniel Pink's “A Whole New Mind”
既存のものをさらに良く変える工夫をしている人
は皆デザイナーである.
Everyone designs who devises
courses of action aimed at
changing existing situations
into preferred ones.”
“
Herbert Simon
Social scientist, Nobel Laureate
既存のものをさらに良く変える工夫をしている人
は皆デザイナーである.
Everyone designs who devises
courses of action aimed at
changing existing situations
into preferred ones.”
“
Herbert Simon
Social scientist, Nobel Laureate
Design is not just for
making things look good.
デザインは単によく見せることだけではない.
Design [is] a powerful tool for
change, not just a tool for styling
products and communications.
“ — Marty Neumeir
デザインは、コミュニケーションや商品を美しく見せるだけではなく、
何かを変えることができる力強いツールである.
”
“But I’m not a designer!”
Designer
designer
Example
Al Gore
Courtesy Paramount Pictures
Courtesy Paramount Pictures
The great
communicator?
...help from Duarte Design
Courtesy Paramount Pictures
Duarte Design
Nancy Mark
Courtesy Paramount Pictures
Think like
a designer
デザイナーのように考える
Implications for work(including presentations)(プレゼンテーションを含む)仕事への影響
Designers________________.
What do designers know that we don’t?
デザイナーが知っていて、私たちが知らないこととは?
Create as many sentences as possible
beginning with “Designers...”
「デザイナーは」で始まる文章をできるだけたくさん作ってみてください.
Think like
a designer
デザイナーのように考える
10tips
Lesson #1
It’s not about tools
何を使うかは問題ではない
Lesson #1
It’s not about tools
何を使うかは問題ではない
Henry David Thoreau
“Men have become the
tools of their tools.”
人は道具を使う道具になった.
Most ideas you can do pretty darn
well with a stick in the sand.”
— Alan Kay
“
ほとんどのアイデアは砂浜と棒さえ
あれば表現することができる.
You can play a shoestring
if you’re sincere.”
— John Coltrane
“
正直でさえあれば
靴ひもだって演奏できる。
Lesson #2
Start in analog mode
アナログモードで始める
Lesson #2
Start in analog mode
アナログモードで始める
Plan “analog”
Do not start here
Today’s presentation.
Tim Brown
Draw a picture of your neighbor.
あなたの隣の人を絵に描いてみてください。
Lesson #3
Take a risk, lose the fear
恐れずにリスクを冒す
Lesson #3
Take a risk, lose the fear
恐れずにリスクを冒す
Take a chance
Child’s mind
Beginner’s mind
In the beginner ’s
mind there are many
possibilities. In
the expert ’s mind
there are few.
    — –Shunryu Suzuki
“””
”
’
’
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulation
Adopted from Daniel Pink's “A Whole New Mind”
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulation
Adopted from Daniel Pink's “A Whole New Mind”
「ストーリー」を探す 
Lesson #4
Look for the story
「ストーリー」を探す 
Lesson #4
Look for the story
“What is truer than truth?”
Isabel Allende
Answer: “The story.”
Forget about PowerPointand statistics.....”
“
— Harvard Business Review 
“To involve people at the deepest
level, you need stories.” 
— Harvard Business Review 
“
Lesson #5
Put yourself in their shoes
その人の立場になって考えてみる
Lesson #5
Put yourself in their shoes
その人の立場になって考えてみる
Example
Countries Receiving the Most Asylum Applicants
Industrialized Countries with the Greatest Number of Asylum
Applicants
0
50000
100000
150000
200000
1994 1995 1996 1997 1998 1999 2000 2001
Year
NumberofAssylumApplicants
Australia
Canada
Japan
New Zealand
United States
Austria
Belgium
France
Germany
Netherlands
Sweeden
United Kingdom
0
50
100
150
200
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997
Average Age of fleet (months)
Singapore Airlines
Industry average
0
10
20
30
40
Japan
KoreaSw
itzerlandN
orw
ay
Italy
AustriaD
enm
arkFranceSw
eden
N
etherlandsTurkeyIceland
PolandBelgiumPortugalG
erm
anyIreland
Spain
Finland
Slovak
R
epublic
Luxem
bourgH
ungary
N
ew
Zealand
AustraliaG
reeceC
anada
M
exico
U
nited
States
32
24
23222222
21
1918
1515
14
1313131313131212
11
1010109988
33
Percentage of population aged 15 and above with a BMI greater than 30 ( 2004)
Obesity
Japan 3.2
Korea 3.2
Switzerland 7.7
Norway 8.3
Italy 9
Austria 9.1
Denmark 9.5
France 9.5
Sweden 9.8
Netherlands 10.9
Turkey 12
Iceland 12.4
Poland 12.5
Belgium 12.7
Portugal 12.8
Germany 12.9
Ireland 13
Spain 13.1
Finland 14
Czech Republic 14.8
Slovak Republic 15.4
Luxembourg 18.2
Hungary 18.8
New Zealand 20.9
Australia 21.7
Greece 21.9
Canada 22.4
United Kingdom 23
Mexico 24.2
United States 32.2
The obesity is gaining in many countries of the world. In US obesity is a serious health issue
which leads to many health problems
3.2% of Japanese are “Obese”
USA 32.2%
Mexico 24.2%
Canada 22.4%
France 9.5%
Japan 3.2%
OECD Factbook 2007
Lesson # 6
Show restraint
自制する
Lesson # 6
Show restraint
自制する
RESTRAINT
抑制
Control
Yokusei
節度
Moderation
Setsudou
Inclusion & exclusion
Depth
vs.
The Craft of Scientific Presentations
by Michael Alley (2003)
深さ
範囲
Scope
Scope
Depth
Scope
Depth
深さ
範囲
深さ
範囲
Lesson # 7
Vision trumps
all other senses
視覚は他のどの感覚よりも勝る
Lesson # 7
Vision trumps
all other senses
視覚は他のどの感覚よりも勝る
Vision trumps
all other senses
Rule #10
We are incredible at remembering pictures.
Rule of thirds
Rule of thirds
66% of Americans
are obese or overweight.
All adults (66%)
Women
 65 million
   (62%)
Men
 
 69 million
   (71%)
134 million
OECD Factbook 2007
66% of Americans
are obese or overweight.
All adults (66%)
Women
 65 million
   (62%)
Men
 
 69 million
   (71%)
134 million
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
 More than two decades of civil war and the destruction
of towns and villages have caused mass movement of
the people of Afghanistan in two major directions --
• Emigration, mainly to Pakistan and Iran, or escape
to the relative safety of the capital city, Kabul.
 According to the United Nations High Commissioner for
Refugees (UNHCR) estimates, more than 5 million
Afghans have been displaced either as Internally
Displaced Persons (IDPs) inside the country or in
neighbouring states over the past twenty-three years.
• As many as 300,000 Afghans have entered Iran and
Pakistan since September 11, 2001, while more
than 3.5 million have been there for more than 10
years.
AFGHANISTAN: REFUGEES
Over two decades of civil war and
destruction of towns & villages.
AFGHANISTAN: REFUGEES
Over two decades of civil war and
destruction of towns & villages.
AFGHANISTAN: REFUGEES
iStockphoto.com
Lesson # 8
Signal vs.Noise
信号 vs 雑音
Lesson # 8
Signal vs.Noise
信号 vs 雑音
500
1500
2009
3577
4007
5035
0
1000
2000
3000
4000
5000
6000
2002 2003 2004 2005 2006 2007
Number of bikes sold (2002-2007)
June 6, 2008June report Page 5
2002 2003 2004 2005 2006 2007
5,035
4,007
3,577
2,009
1,500
500
Over 5,000 bikes sold in 2007
’02 ’03 ’04 ’05 ’06 ’07
5,035
4,007
3,577
2,009
1,500
500
Over 5,000 bikes sold in 2007
Over 5,000 bikes sold in 2007
02 03 04 05 06 07
5035
4007
3577
2099
1500
500
Top-10 selling “Ekiben”
bentos (2004)
Price
(¥)
1 Stuffed squid with rice ¥470
2 Beef over rice ¥1,000
3 Crabmeat Sushi ¥1,350
4 Original Crabmeat Sushi ¥920
5 Sea urchin eggs over rice ¥1,150
6 Crabmeat over rice ¥1,000
7 Octopus over rice in a pot ¥980
8 Cod over rice ¥1,020
9 Herring & herring roe over rice ¥800
10 Maezawa beef over rice ¥1,200
1 Stuffed squid with rice 470
2 Beef over rice 1,000
3 Crabmeat Sushi 1,350
4 Original Crabmeat Sushi 920
5 Sea urchin eggs over rice 1,150
6 Crabmeat over rice 1,000
7 Octopus over rice in a pot 980
8 Cod over rice 1,020
9 Herring & herring roe over rice 800
10 Maezawa beef over rice 1,200
Top-10 selling “Ekiben” bentos
Price (¥)
Featuring the
world’s cuisinesArable land in organic production
Source: SOEL–FIBL Survey ’07
Arable land in organic production
Europe
66%
N. America
23%
L. America
7%
Asia
2%
Source: SOEL–FIBL Survey ’07
Africa
1%
Oceania
1%
Europe
N. America
L. America
Asia
Oceania
Africa
Arable land in organic production
66%
23%
7%
2%
1%
1%
Percentage of national land area
covered by forests
Source: Ministry of Land Infrastructure, and transport
USA Canada Germany Russia Japan Finland
72%
64%
50%
31%
27%25%
Percentage of national land area
covered by forests
Source: Ministry of Land Infrastructure, and transport
USA Canada Germany Russia Japan Finland
72%
64%
50%
31%
27%25%
Percentage of national land area
covered by forests
Source: Ministry of Land Infrastructure, and transport
Lesson # 9
Empty space
空白を受け入れる
Lesson # 9
Empty space
空白を受け入れる
Clutter
Hara hachi bu
Eat
80% full.
only
until
Eat
80% full.
only
until
Eat
80% full.
only
until
Lesson # 10
Learn to see the
lessons all around you
あなたの周りにあることから学ぶ
Lesson # 10
Learn to see the
lessons all around you
あなたの周りにあることから学ぶ
Modern world graphic design in Japan
How to think
like a designer
...and why
it matters.
10tips
10tips
1. It’s not about tools
2. Start in analog mode
3. Take a risk, lose the fear
4. Look for the story
 
5. Put yourself in their shoes  
6. Show restraint  
7. Remember: vision trumps all other senses  
8. Aim for a high Signal-to-Noise ratio
9. Embrace empty space
10. Learn to see the lessons all around you
Got more?
It takes time
C O N F I D E N T I A L205
…find the time.
(Kaizen)
改善
Keep
moving
forward
How to think
like a designer
Q & A
10tips
1. It’s not about tools
2. Start in analog mode
3. Take a risk, lose the fear
4. Look for the story
 
5. Put yourself in their shoes  
6. Show restraint  
7. Remember: vision trumps all other senses  
8. Aim for a high Signal-to-Noise ratio
9. Embrace empty space
10. Learn to see the lessons all around you
Got more?
presentationzen.com
PowerPoint is not the presentation
パワーポイントがプレゼンテーションなのではない
You are the presentation
あなたがプレゼンテーションなのだ
PRESENTATION
ZEN:
Simple
Ideas
on
Presenta3on
Design
and
Delivery
All
aBendees
will
receive
45
days
complimentary
access

to
Presenta3on
Zen
on
Safari
Books
Online.

Your
coupon
will
be
sent
via
email.
Autographed
copy
of
Presenta3on
Zen
to
the
first
10

registrants
that
aFended.
Winners
will
receive
their
book
shortly.
safaribooksonline.com
Thank You
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