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Marketing concepts

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مفهوم التسويق , المدارس التسوسق

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Marketing concepts

  1. 1. Marketing Management
  2. 2. American Marketing Association
  3. 3. (Need - Want - Demand ) Need Want Demand
  4. 4. Value & Satisfaction Value Value SatisfactionBuying Habits or Loyalty
  5. 5. Marketing Management Philosophies Production Concept Social Product Marketing Concept Concept Marketing Selling Concept Concept
  6. 6. The Production Concept
  7. 7. The Product Concept Myopia
  8. 8. IBM - –IBM
  9. 9. The Selling Concept
  10. 10. The Marketing Concept
  11. 11. Social Marketing Concept
  12. 12. Facebookhttp://www.facebook.com/NewMarketingConcept

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