Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.

1. Social Media Innovation Driving Revenue

2. Today’s Agenda
• Who is Ripple6?
• Social Marketing Model
• The Ripple6 Platform
• Features and Benefits
• New Opportunities
• Review
• Q&A

3. Basic Company Information
• Founded 2006
• Wholly-owned subsidiary of Gannett
Co., Inc. (as of 11/2008)
• Social Media Software Platform
(SaaS)
• Strategic Innovation Partner
• Partners include
– Procter &
Gamble, Gannett, Meredith, Ge
neral Mills, Post Cereals
• Management Team
– Net Perceptions
(Amazon), McKinsey, SPSS, Mi
crosoft, About.com, Double-

4. Who is Ripple6?
Each site is unique in:
– Style
– Layout
– Look & Feel

5. The Ripple6 Platform
Upgrade existing sites… Create new sites…
Ripple Technology Cloud Communities Social Insights
Ask/ Answer Smart Groups
Registration Member Home Pages Content Management
Member Profiles Groups Ratings
Recommendations Abuse Reporting Invitations
Friends Message Boards Branded Micro-Sites
Subscriptions Notifications Search
Tags Video Integration RSS
Photo Sharing Blogs Ad Serving
API’s

6. Ask / Answer Integration
• Easy to participate
• Relevant and targeted
• Makes users comfortable

7. Smart Groups: Relevant Connections
• Ripple Technology identifies BBQ Grilling
meaningful
relationships, both when
they’re present and when Local Moms
they’re developing through
ongoing member dialogue.
Extreme Skiers
• Leveraging profile
data, Members are invited to
join groups where they can Book Clubs
interact with the people who
are most relevant to them.

8. Implement Business Strategy with Social Media
Social Media
Relationships + Ripple
Foundation for SM Strategy
Social Collaboration Social Marketing
Enterprise KM Highly Targeted
Social Content driven Syndicated Brand Blogs
Consumer Driven
Social Commerce Social Insights
Product communities Social Anthropology
How I use it Real People, Real Insights
Increase purchase, Up-sell, Cross -Sell

9. Social Media Marketing Model (A-I-M)
Leverage Your Community to Create Relationships.
Tap into Incremental Marketing Dollars.
Analytics
Insights
Marketing

10. Web Analytics vs. Social Analytics
Web Analytics Social Analytics
• Programs like: • Insights into:
– Google Analytics – Influential Members
– Web Trends
– Omniture – Content Value
– Content Lifespan
• Insights into:
– Visitor metrics – Member Engagement Metrics
– Engagement – Communication Preferences
– Page views
– Referral source
– Ad effectiveness

11. Analytics - Overview
View high-level statistics
about your community
such as:
• Popular Groups
• Top Keywords
• Content Trends
• Member Trends
• Site Demographics

12. Analytics - Content
What’s being said?
Popular Posts Hot Topics

13. Analytics - Groups
How are your members
connecting?
What common interests do
they share?
Who are your best-
connected members?
To how many groups do
they belong?

14. Social Media Marketing Model (A-I-M)
Leverage Your Community to Create Relationships.
Tap into Incremental Marketing Dollars.
Analytics
Insights
Marketing

15. Ripple6’s Social Insights™
• Online Consumer Research –
from within the community
• New Revenue Opportunity
• Research Groups are recruited from the
existing membership base.
• Participation is fast and easy for members
because they are already active in the
community.
• Research happens where the consumer
is- “in their place.”
• Better research, quick start up, fast
results, lower costs.

16. Social Insights Benefits
• Three delivery methods:
1. Embedded Community
2. Standalone Community
3. Hybrid
• One stop research shop
– Recruit different demographic groups
– Meet different research goals
– Faster turnaround for projects
• Broaden your reach; embed yourself in
other communities
• Ease of use
• Lack of overhead

17. Consumers want companies to interact
37% 85%
think companies
believe a company
should be present
56%
feel a stronger
should develop new and interact with
connection with and
ways for consumers to solve
better served by
consumers to problems and solicit
companies whom
interact with their feedback
they interact with in
brand.
social media.
Source: 2008 Cone Business in Social Media Study, conducted
September 2008 by Opinion Research Corporation

18. Social Media Marketing Model (A-I-M)
Leverage Your Community to Create Relationships.
Tap into Incremental Marketing Dollars.
Analytics
Insights
Marketing

19. One Distributed Community
MomsLikeMe.com
80 sites
BenjaminMoore.com
MomJunction.com

20. Cloud Communities
A brand community that can
exist in multiple social networks. Brand Sites
Brand
Community
All content and members are
synchronized in real time! Syndication
Benefits Destination Destination Destination
Sites Sites Sites
Connects with consumers Brand Brand Brand
where they are Community Community Community
Simplified management; a Word of Mouth
single conversation
Friends Friends Friends
Friends Friends Friends
Ongoing data and insights Friends Friends Friends
Friends Friends
Friends Friends Friends
Relationships! Friends Friends Friends
Brand Brand Brand
Community Community Community

21. Cloud Community Benefits
• New revenue opportunity
• Easy for marketers to
manage and control less
effort - No need for multiple
micro sites
• More interaction with multiple
audiences
• Engages consumers on their
terms and in their place
• Integrated analytics

22. Ripple6 Offers:
• Creates Enterprise Class
online communities
• Leverages multiple
communities for Social Media
Marketing
• Integrated Social Analytics for
improved community
management and marketing
• Partnerships which create
additional opportunities

23. Review
• Who is Ripple6?
• Social Marketing Model
• The Ripple6 Platform
• Features and Benefits
• New Opportunities
• Review
• Q&A

24. Q&A
Chris Kieff
ChrisK@Ripple6.com
www.Ripple6.com 646-254-6786