Presented at WordCamp San Francisco 2013 #wcsf
P2 from Automattic is an atypical WordPress theme that works for longer posts but really lends itself to quick updates, inline commenting, and real-time communication. In this session, see how a P2-powered internal blog has improved staff communication and cohesion at UCSF Library resulting in a much better user experience for the researchers and students we support.
SlideShare and Haiku Deck Team Up for Presentation Creation and Sharing -- Millions of Users Can Now Create Beautiful Visual Presentations Directly from SlideShare
In Jungian personality theory, people fall into a number of types. Firstly, individuals fall somewhere along the introversion-extroversion continuum, depending on whether they are primarily oriented to their own inner reality, or the outer world. In addition, everyone has a dominant function, one of: thinking; feeling; sensation or intuition.
But from a depth psychotherapy perspective, what is particularly important about Jungian personality theory is the orientation where the individual is weak. FOr it is those weak parts of the personality, that the person is seeking to develop and to come to wholeness or individualtion. So, we can learn a great deal about ourselves, if we can undersatnd our areas of inherent weakness, and where psyche is trying to work towards wholeness.
Presented at WordCamp San Francisco 2013 #wcsf
P2 from Automattic is an atypical WordPress theme that works for longer posts but really lends itself to quick updates, inline commenting, and real-time communication. In this session, see how a P2-powered internal blog has improved staff communication and cohesion at UCSF Library resulting in a much better user experience for the researchers and students we support.
SlideShare and Haiku Deck Team Up for Presentation Creation and Sharing -- Millions of Users Can Now Create Beautiful Visual Presentations Directly from SlideShare
In Jungian personality theory, people fall into a number of types. Firstly, individuals fall somewhere along the introversion-extroversion continuum, depending on whether they are primarily oriented to their own inner reality, or the outer world. In addition, everyone has a dominant function, one of: thinking; feeling; sensation or intuition.
But from a depth psychotherapy perspective, what is particularly important about Jungian personality theory is the orientation where the individual is weak. FOr it is those weak parts of the personality, that the person is seeking to develop and to come to wholeness or individualtion. So, we can learn a great deal about ourselves, if we can undersatnd our areas of inherent weakness, and where psyche is trying to work towards wholeness.
Multiple Measures: Quotes From Sean McCombHaiku Deck
Sean McComb was named the 2014 National Teacher of the Year on April 30, 2014.
McComb has an eight-year teaching career at Patapsco High School & Center for the Arts in Baltimore, Maryland, and in addition to teaching his students, he also promotes growth and development among the staff through coaching and training.
See the full deck with notes and sources here: https://www.haikudeck.com/multiple-measures-quotes-from-sean-mccomb-education-presentation-Wlm4WIvpo4
You’ve got a presentation coming up in two months.
What do you do? Get cracking on that speech immediately or do you wait?
You’ve got time after all. Then 2-months turns into a month. A month turns into a week and now you’re panicked.
Why did you procrastinate so long? Why did you put off writing your speech?
I posed this question to my network on LinkedIn: What's the hardest part of writing your speech?
The results of this informal poll revealed the biggest block to writing a speech is (drumroll please):
Starting
Apparently, it's more fun to scrub a toilet then to write your presentation. It's easy to sit down in front of the computer, stare at the pulsating cursor while "what the heck should I talk about?" runs through your head on repeat like the Games of Thrones theme song.
Let's make it a whole lot easier to get your speech started! Use these 7 strategies to write your speech with ease.
See what reviewers and early charter members have to say about Haiku Deck Zuru, instant presentations powered by artificial intelligence. Learn more at http://haikudeck.com/zuru.
Selected passages from "Facing Death" by Robert Kavanagh (1974). Kavanagh emphasizes the need for us to truly and honestly confront our real feelings and emotions about death. Only when we know and acknowledge our true feelings will we no longer need to pummel and smash our emotional selves behind artificial defences. This message has particular importance for dealing with the death of a parent.
Need a simple formula for answering the age-old business question: to meet or not to meet?
Problem solved! Thanks to the meetings and business collaboration experts at PGi, this easy-to-use, seven-question equation will help you determine if a meeting is the right answer - or if alternate methods are better suited for the situation.
Need more meeting advice? Check out our free eBook: The Modern Workers Guide to Business Etiquette at http://go.pgi.com/sc-ebook-etiquette-handbook
Highlights from TEDx Seattle, "Degrees of Impact," held June 25, 2013 at the Seattle Children's Theater. Created with Haiku Deck, the free presentation app for iPad. Learn more and get Haiku Deck: www.haikudeck.com
Running a business and being an entrepreneur means making the most of your money. But an entrepreneur often makes the mistake of thinking that a business is more expensive to run than it actually is! The key is to be conscious about what you are spending money on, and to avoid the pitfalls of focusing on everything except your revenue.
Newly graduated? On an alternate track? Say yes to tough stuff and new experiences. This slide deck from my culminating project portfolio is a preview of a presentation given at the Toastmasters Leadership Institute in Bloomington, Minnesota.
How do you successfully pitch your business to investors? As an entrepreneur and venture capitalist, I've been on both sides of the funding process. Here are 7 myths of startup financing -- and the truths you should follow.
Multiple Measures: Quotes From Sean McCombHaiku Deck
Sean McComb was named the 2014 National Teacher of the Year on April 30, 2014.
McComb has an eight-year teaching career at Patapsco High School & Center for the Arts in Baltimore, Maryland, and in addition to teaching his students, he also promotes growth and development among the staff through coaching and training.
See the full deck with notes and sources here: https://www.haikudeck.com/multiple-measures-quotes-from-sean-mccomb-education-presentation-Wlm4WIvpo4
You’ve got a presentation coming up in two months.
What do you do? Get cracking on that speech immediately or do you wait?
You’ve got time after all. Then 2-months turns into a month. A month turns into a week and now you’re panicked.
Why did you procrastinate so long? Why did you put off writing your speech?
I posed this question to my network on LinkedIn: What's the hardest part of writing your speech?
The results of this informal poll revealed the biggest block to writing a speech is (drumroll please):
Starting
Apparently, it's more fun to scrub a toilet then to write your presentation. It's easy to sit down in front of the computer, stare at the pulsating cursor while "what the heck should I talk about?" runs through your head on repeat like the Games of Thrones theme song.
Let's make it a whole lot easier to get your speech started! Use these 7 strategies to write your speech with ease.
See what reviewers and early charter members have to say about Haiku Deck Zuru, instant presentations powered by artificial intelligence. Learn more at http://haikudeck.com/zuru.
Selected passages from "Facing Death" by Robert Kavanagh (1974). Kavanagh emphasizes the need for us to truly and honestly confront our real feelings and emotions about death. Only when we know and acknowledge our true feelings will we no longer need to pummel and smash our emotional selves behind artificial defences. This message has particular importance for dealing with the death of a parent.
Need a simple formula for answering the age-old business question: to meet or not to meet?
Problem solved! Thanks to the meetings and business collaboration experts at PGi, this easy-to-use, seven-question equation will help you determine if a meeting is the right answer - or if alternate methods are better suited for the situation.
Need more meeting advice? Check out our free eBook: The Modern Workers Guide to Business Etiquette at http://go.pgi.com/sc-ebook-etiquette-handbook
Highlights from TEDx Seattle, "Degrees of Impact," held June 25, 2013 at the Seattle Children's Theater. Created with Haiku Deck, the free presentation app for iPad. Learn more and get Haiku Deck: www.haikudeck.com
Running a business and being an entrepreneur means making the most of your money. But an entrepreneur often makes the mistake of thinking that a business is more expensive to run than it actually is! The key is to be conscious about what you are spending money on, and to avoid the pitfalls of focusing on everything except your revenue.
Newly graduated? On an alternate track? Say yes to tough stuff and new experiences. This slide deck from my culminating project portfolio is a preview of a presentation given at the Toastmasters Leadership Institute in Bloomington, Minnesota.
How do you successfully pitch your business to investors? As an entrepreneur and venture capitalist, I've been on both sides of the funding process. Here are 7 myths of startup financing -- and the truths you should follow.
Here's a quick history of Haiku Deck (www.haikudeck.com). If you feel inspired by our startup story, please consider joining our movement! Learn more about our free app (iPad and Web) for creating beautiful presentations available at www.haikudeck.com.
Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. With increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations.
This is a visual excerpt from my book "Super Brain," which I co-authored with Rudolph Tanzi, PhD. To read more, go to: http://www.chopra.com/
Quotes have the power to inspire, energise and motivate mentors and mentees. This Slideshare shares Inspirational Mentoring Quotes to support mentoring in your organisation.
For more resources, check out www.antoinetteoglethorpe.com/resources
5 secret steps to becoming a travel virtuosoMark Crocker
What is the difference between a tourist and a traveller? A traveller has learned how to understand the stress of travel and make it work for them!
Here are the tools for you to become a Travel Virtuoso (a person highly skilled in an artistic pursuit)
Check out a little story about Mark' vacation in Vietnam. Lots of tips and great overview of major sites in Nha Trang and Ho Chi Min. Made entirely on the iPad in 4 hours.
As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success - money and power - has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters.
Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, I show us the way to a revolution in our culture, our thinking, our workplace, and our lives.
This presentation is a visual excerpt of my book, Thrive. To read more, go to: http://thrive.huffingtonpost.com/
Beyond being a software solution, CRM must be a mid to long-term strategy to transform the company.
And support it to build trust and ultimately add value to customers.
Organizations are good at talking about and choosing change but equally important are the plans we develop bring others along with the change. Wise leaders are turning to neuroscience and cognitive psychology to break through our natural "guardians of change." One helpful tool could be what's called the ACE plan, a three-step approach to make transition management stick. In addition, you'll learn why our brains resist change and how to design strategies that make our thinking caps more receptive. Take back a fresh strategy that invites and empowers other to be positively part of the change process.
Mejorar el conocimiento de clientes con Big Data & AnalyticsGabriel Jiménez
Material de la catedrá que impartí en el Tecnológico de Monterrey Campus Santa Fe.
Mostrando cómo, al poner al cosnumidor en el centro, mejoramos la comunicación que tenemos con ellos y la efectividad de nuestras campañas.
How to pick a lock? This is a question most have had run through their mind at one point or another. The reasons why one would actually want to learn how to pick a lock may seem limitless. It could be for ill intent, curiosity of how a lock works, or maybe even to acquire a rare skill that to most seems incomprehensible. Whatever the reason, this guide will aid you in not only learning how to pick a lock, but also how these devices work.
http://art-of-lockpicking.com/how-to-pick-a-lock-guide/
Integrating digital, communications and marketingKai Gait
My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.
Beyond being a software product, the CRM spans to people, processes and systems, it's a long journey that could lead to incredible results but has to have a strategy first
Cómo crear posts más sexys con contenidos multimediaAngel Gavin
Esta presentación no es el tutorial de ninguna herramienta. Solo pretendo mostrar es con unas pocas herramientas y algo de creatividad se pueden conseguir unos muy buenos resultados en lo que a la generación de materiales multimedia se refiere: tanto mejores cuanto mayor sea la creatividad y buen gusto del autor. El acceso y uso de la tecnología y la habilidad personal de cada uno ya no son un límite. Y, como siempre, si necesitas resultados profesionales de verdad ... contrata los servicios de un profesional.
Your speech is amazing. As you look out at the audience, they are on the edge of their seats; they’re nodding, and engrossed in every word that you say.
You’re about out of time and you need to wrap it up, so you say:
• “Who has questions for me?”
• “Well, that's all I have for you."
• "Thanks for your time."
• Rambling until time runs out and sprinting off stage.
• “Buy my stuff.”
If you ever ended your presentation with one of these statements, then you’ve done it. You’ve blown your close.
The conclusion is the most valuable real estate in any speech. Why? Your audience remembers MOST what they hear LAST. Social psychologists call this "The Recency Effect." And because of this psychological gem, you need to write a conclusion that leaves a lasting impression.
How do you do that? Read on. There are three parts to a conclusion that gets remembered and helps your message spread.
18 Simple Cures for Boring Webinar PresentationsPGi
Are you guilty of boring your webinar attendees - or know someone who is? Webinar presentations can be powerful tools for building community, establishing thought leadership and even nurturing sales leads - if they done right. And 90% of the time, webinars are done oh-so-wrong.
Here are 18 simple, sure-fire cures to heal your boring webinar presentations.
More webinar tips at http://blog.pgi.com/.
Need webinar and webcasting tech? Check out iMeetLive by PGi: http://www.pgi.com/imeetlive-webcasting/
Solving the customer / user problem and building an integrated strategy to su...Kai Gait
A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction.
"Ready, Set, Go!" Using LibGuides Training Modules to Quickly Orient New Student Employees & Streamline Training, a presentation by Ashley Creek during SpringyCamp 2016.
Build Their Judgement - 23 Ways To Get More From Your Team MembersGihan Perera
Are you confident enough in your team members’ judgement that you could trust them beyond their current roles? Most leaders and managers – if they were honest – would admit they don’t trust their team members that much.
Instead of operating from a lack of trust, ask yourself: What would you need to do to get to where you could trust them this much?
As their leader, you have the benefit of greater experience, which gives you deeper insight, and that in turn leads to wisdom. Help your team members acquire that same wisdom, and then you’ll be able to trust their judgement.
Emotional maturity- How mature are you emotionallly?Babu Appat
We must be emotionally balanced. Life will have its own ups and downs. How clear yourself through these is what matters. We must be able to analyse and find reasons for failures and manage them successfully. You may weep or cry over incidents which you may not like to happen in life. Your ability to manage these kind of events in life and bounce back into active life depends on your emotional health.
Increasing Conference Collaboration By Shifting From A Market-Share Environme...Jeff Hurt
We are living in a world of hinge time (Collaborative Intelligence authors Dawna Markov and Angie McArthur). Our conferences are planned to educate attendees for an era that no longer exists. The challenges our attendees face are vastly different from the ones of the past.
Most of our conference attendees were educated on how to be right. We focus on individual and collective attention on deficits—cognitive, emotional, financial and industry-related says author Dawna Markova. Rarely have we been taught how to collaborate effectively with people across cultures, time zones and temperaments. Thus hinge time.
Hat tips Judith Glaser-Conversational Intelligence & Dawna Markova and Angie McArthur-Collaborative Intelligence.
Deep Learning: Crafting The Total Transformative Learner ExperienceJeff Hurt
What percentage of your conference education falls into each of the following three categories?
• Shallow Learning
• Advancement Learning
• Deep Learning
Would you even know the differences between the three? Or why it matters? And which of these would lead to authentic, transformative, participant learning? Well, you need to know if you want to compete in today’s experience-driven society! Discover how to apply UXD (User Experience Design) concepts to LXD (Learner Experience Design) to create transformative learning experiences.
To be an effective governing Board, there must be a clear definition of strategy, defined expectations of their leadership role, resources, and finances. But sometimes boards find themselves doing 'work' rather than offering strategic direction. Explore how to guide your Board's focus from operations to oversight of finance and administration or from doing program work to overseeing the program of work. Walk away with techniques to shift your Board's contributions from working to governing.
You need innovation as an engine for you conference participants’ success!
This requires that you must break free of Infectious conference learning myths.
Despite our intentions to ensure that all our conference participants learn and network successfully, we seem to be working harder than ever at accomplishing less. And our attendees seem to be more disengaged than ever and longing for more. At any given time 50% or more of our conference attendees are not attending our programming.
In an effort to improve our conferences and help our attendees, we have pushed the existing conference model into hyperdrive, offering more and asking attendees to work at super speeds to consume as much as possible. Our richly-scheduled events—code for overly-scheduled—negatively affect attendees’ learning and quality networking in the long run.
We need to break free of infections myths about conference experiences, learning and networking to find ways to hardwire conferences to organically develop the natural intelligence of our attendees. It requires courage, tenacity and certitude that our conferences can become true learning events that redefine our participants’ 21st century success.
Creating Sticky Learning To Combat Our Illusion Of KnowingJeff Hurt
As adults, we are rather lazy learners.
Much of what we hold as fact regarding learning is actually illusion. We waste a lot of effort, time and resources with common-sense accepted educational practices that are rooted in intuition, tradition and myth.
The most effective learning strategies and education programming are counter-intuitive. We need to build new bridges between our education offerings and the learning research in order to increase our participants’ ROI. We need to develop a deeper understanding of the why and how to create learning opportunities that stick.
What's Your Story? Creating Memorable General SessionsJeff Hurt
Conference attendees are collectors of experiences. You have the opportunity to design a conference narrative that uses narraphors: metaphors to tell a story. Your opening and closing general sessions need to help frame that narraphor with input and output frames. Then you can transform your conference attendees from story listeners to story tellers to story sharers and story people. So what's your conference story and narraphor?
Every conference experiences change.
Well, at least is should experience some change. Especially if it’s a healthy and growing conference.
Yet some conference organizers—those that keep their finger on the intersection of society, their profession and their customers’ industry—sense that they are in the midst of radical change. It’s the kind that only happens every few decades.
The challenge of many conferences today is that they are like local, indigenous populations using their native tongue trying to talk to foreign immigrants. The traditional conference experience is out of touch, disconnected and using an outdated model. It fails to connect with today’s generations.
Well, it’s time your conference went EPIC!
Today’s culture wants EPIC communications and experiences. For today’s conferences to succeed, they must step outside of traditional thinking. They have to create new models and experiences that use a four-step EPIC transformational process.
After attending this session, the participant will be able to:
1. Identify the four-step EPIC model for conferences and events.
2. Discuss how conferences can create experiential events.
3. List ways to make conferences more participatory that increase learning and retention.
Strengthening Our Strategic Thinking To Become Better LeadersJeff Hurt
Becoming a strategic thinker is not as difficult as it sounds. Although if we’re not careful, it may mean running in place twice as hard. It just means practicing different behaviors than what you probably already do.
When you focus on remembering minutia and details, it adversely affects your ability to engage in strategic thinking. We have to be careful as leaders and logistic meeting professionals of falling into the trap of losing sight of the bigger picture. Neuroscience has proven that when we focus and engage in strategic, abstract thinking, we improve our ability to remember the details. Becoming more strategic actually improves our logistics.
Being more strategic doesn’t mean making decisions that affect your whole company. Nor does it mean allocating scarce budget dollars. And it clearly doesn’t mean scouring the internet for the right response to the problem you face.
It means forcing your brain to slow down and work smarter.
Learning Outcomes:
Define a strategic brain and how it affects our leadership.
Identify three steps we need to practice to become strategic thinkers.
Discover how to improve the brain’s gatekeeper and increase our ROI!
Boom! 5 Ed Disruptors For Your ConferencesJeff Hurt
Brain science is not a fad and neither is online learning. The more we learn about how we learn, the more opportunities we have to provide more meaningful and lasting learning experiences for attendees at our meetings and events. Explore a few top education innovations happening in all walks (including K-12, universities, the digital space, library science, adult education and on-the-job-learning) extract their core nuggets of wisdom and “translate” them for application to our world of conference and professional learning.
Future Of Learning And Technology 2020: Preparing For ChangeJeff Hurt
The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning will undergo fundamental change as it responds to global, social, political, technological and of course, learning research trends. Will your organization be ready and prepared to take advantage of these seismic changes to education, learning and technology?
Curate Like A Pirate: Choosing Education Content That Leads TO A Treasure Loa...Jeff Hurt
Curate Like A Pirate has nothing to do with your organization attacking and robbing ships. It has everything to do with the spirit of pirates. Should you choose content that is elementary for those just entering the profession? Should the content be advanced? Should education programming offer only relevant content or the most popular content? After adopting a pirate-spirit that embraces the pirate code and that commits to the voyage you'll be able to discover how to select the right content for the right audience at the right time.
After attending this session, the participant will be able to:
1) Identify four traits of curation that you should implement when selecting content for education programming.
2) Discuss the pros and cons of only offering content that meets your members’ current needs.
3) Evaluate the differences between offering relevant or popular content for your customers.
The traditional conference is in dire need of creativity, innovation and reinvention! It has been stuck in an ancient, out-dated rut for too long. What happens inside of conferences is going to change. Especially now that the Web connects us to information and people the way that it does. It has to change.
Our current association adult education is a victim to an outdated teacher- and expert-centered model. It has its roots in puritan beliefs that wisdom is evil and the less we know, the more innocent we are. To succeed we must move out of the didactic traditional training box. We must refocus on people, how they learn best and their needs. We need to transition from expert-centered models to participant-centered models. This requires a fundamental shift in our current education programming and an unlearning of pedagogical models as applied to adult education. In the end, telling doesn't equal learning. Nor does covering content mean content is learned. Thinking, doing and participating reign.
The four essential components of instructional interactivity come from Michael Allen's research and writings.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
15 ideas and frameworks on the art of storytelling
20+ Tradeshow Trends For 2014 & Beyond
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