This is a webinar intended to preview the fundamentals of social media marketing in advance of a more in depth session for tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11 at 7:30 a.m. That session is entitled Increase Your Marketing Effectiveness with Social Media Engagement.

1. How Tree Care Professionals Can Use
Social Media to Grow Their Business
Presented by Jeff Korhan
New Media and Small Business Marketing
August 12, 2010

2. The Relationship Economy

3. 2010 Business Trends
B i T d
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities

4. Monitor Your Brand

5. Transparency and
Engagement

6. Do Your Research

7. L
Learn K d
Keywords
1. Location
2. Expertise
3. Credentials
3

8. Real Time S
R l Ti Search
h
and Geo-Location

10. Content Management
Content Management
The Source Social
Media
Blog Inbound
Links
WEBSITE

11. Communities
Help Th D M
H l Them Do More …
of what THEY Want to Do

12. LinkedIn
• Social CRM
• Research
• LinkedIn Groups

14. Facebook
• Wisdom of Friends
• Research
• Facebook Pages
Social Community that Supports Your Business

16. Twitter
• M i R h
Massive Reach
• Engagement
g g
• Real-time search

18. Flickr
• SMO - Social Media Objects
• Facebook Integration
• Creative Commons

20. YouTube
• YouTube C Channel
• Keyword Phrases
• Video is Transportable

22. Blog
• O
Ownership
• Flexibility and Control
• Social Media Hub

23. Blogging is Storytelling
with a Purpose
– Visibility
– Reputation and Authority
– Referrals

25. iPhone App

26. I don’t get ….

27. Take Action
Getting Started with Social Media –
A Small Business Checklist
http://bit.ly/asIdzn

28. Join Me on Thursday November 11th
7:30 a.m.
Increase Your Marketing Effectiveness
with Social Media Engagement

29. speaker@jeffkorhan.com
p @j
630-774-8350

30. Twitter Hashtag is #TCIAEXPO