Ideas for online and offline branding just FOR AUTHORS. Get insights into how to tell your story so you connect with more readers and SELL more books.

1. CONNECT TO YOUR READERS:
HOW TO BRAND YOUR STORYTELLING
ONLINE
with
Maria Pinochet, Kore Access, Incorporated

2.  Tips to stand out in SOCIAL MEDIA
 Insights into COMMUNICATION TRENDS
 One FOCUS exercise
 Six ways to approach ONLINE CONVERSATIONS
 BEST PRACTICES in social media
 Ways to tell your STORY with social media
 Facts about social media PLATFORMS

3. ABOUT MARIA

4. INTERNET MARKETING STRATEGY
Web site
Blog
Facebook
Fan Page
YouTubeTwitter
E-mail
LinkedIn

5.  Flickr – Picture sharing
 Slideshare – PowerPoint presentations
 Wiki Groups – Hobby groups
 Meetup – In-person meetings organized online
 Forums – Special interests
 Professional groups - LinkedIn

6.  Storytelling tools available
 Simple-to-use tools
 Effective means to convey emotion
 Online activity is transparent and historical
 75% of readers trust an independent
recommendation, regardless of whether or
not they know the reviewer

7.  Brand Exposure
 More Sales
 Higher ranking on search engines
 Higher traffic to selling pages
 More referrals
 More Subscribers
 Access to Business Partnerships
 Opportunity for Networking

9.  Goals you want to share
 Aspirations, values
 Obstacles & challenges
 Likes & dislikes
 Quirks and habits to share

10.  What is the larger need you serve to your
readers?
 What is your core truth and purpose?
 What is your mission?
 How did you end up as an author of X?
 What life event or influence prompted you
to write?
 What have been the interesting twists and
turns in your story?
 What makes you approachable and/or similar
to others?

11. SOCIAL MEDIA SUCCESS FACTORS
• Authenticity
• ValuesTransparency
• Commitment
• ConsistencyRelevance

12. WEB SITE: BEST PRACTICES
 “About Me/About US” Page
 2nd most visited page
 30% more time spent there
 Your Back-story:
 What do you share in common?
 Connect over passions
 What do you care about?
 What is your motivation?

15.  Google alerts
 SM platform analytics
 Track inbound traffic
 Real-time search
 Google
 Technorati
 Paid social media monitoring services
 BuzzMetrics, Cymfony, Radian6,
Techrigy, Trackur

16.  Publish on Kindle
 Publish on other E-readers
 Promote with book trailers
Free Book Trailer Tip Sheet
Visit
KoreAccessStore

17. RESOURCES

18. YOU’VE CREATED THE STORY
LET YOUR EDITOR MAKE IT SHINE
Linda plays tough with your words
so your critics can’t.
Linda Wasserman, Publisher & Editor
Pelican Press of Pensacola
www.pelicanpresspensacola.com

20. MARIA PINOCHET, WRITER & CONSULTANT

21. To Be Released Soon!
Join Our E-Mail List
for Updates
:
Visit
KoreAccessStore
OR
E-mail
maria@koreaccess.co
m
RESOURCES
JUST for AUTHORS

22. Free Book Trailer Tip Sheet
KoreAccessStore

23. "Maria Pinochet understands the special marketing
needs of writers and delivers a workshop that is
packed with valuable information. She delivers tips
and insights writers can use to implement
immediate and meaningful changes to their
marketing strategy."
Charlie Allden
President, Chapter 108
First Coast Romance Writers
Jacksonville, Florida

24. PRESENTED BY
WWW.KOREACCESS.COM
 Maria Pinochet is available to give
this 60 minute talk to your group
of writers.
 Phone: (850) 341-9075
 E-mail: maria@koreaccess.com
 Visit: Hot Topic Keynotes Page
Achieve Happy Endings
with Social Media
Book this Talk