Reprezinți un brand care vorbește cu părinții? Am ceva pentru tine! Legat de proiecte online și în special publishing – foarte puțini discută public despre cifre, metrici și bani – așa că m-am gândit să o fac eu. În rândurile de mai jos îți prezint o oportunitatea pentru un brand. Mai precis pentru 5 branduri – oportunitatea de a iniția conversații cu părinți deștepți din România – oportunitatea de a face și altceva în afară de bannere și click aici + oportunitatea de a fi un brand curajos. Vor fi doar 5 astfel de campanii – primul venit, primul servit. Mi-ar plăcea să le pornim pe toate împreună. Iată detaliile: http://j.mp/oferta-urbankid

1. Native Advertising
on
Get Back My Mac

2. Native Advertising
• your brand as a storyteller
• initiate conversations with established
parents community
• project is immune to banner blindness
• authentic presence, perfectly integrated
with content
• it’s like one virtual brand community on
urbankid.ro
Get Back My Mac

3. Reserved header box
• ALL SITE
• permanent
display
• click tracking
• responsive -
automatic resize
on desktop/tablet/
mobile
• just a mockup
Get Back My Mac

4. Dedicated article section
• your section, your header
• customised header (section +
all articles)
• urbankid.ro/brand vanity URL
• just a mockup
Get Back My Mac

5. Your section sidebar
• your section, your
sidebar
• integrate
anything - lead
generation forms,
Facebook like
box, banners
• just a mockup
Get Back My Mac

6. Your author box
• all articles signed by you
• author box allows description,
latest posts, social media links
• just a mockup
Get Back My Mac

7. Why?
• talk actively with smartest parents community for at least 2 months - longer
partnerships encouraged
• publish as many articles as you like - written by you or let us write them for
you
• spice them up with games or sweepstakes, generate leads and testimonials
• get your products & services tested and reviewed by Your CORE Audience
• we promote each article on our Facebook page with several posts to
maximise engagement and include them them in our weekly Newsletter
Get Back My Mac

8. Get Back My Mac
Already trusted by

9. Get Back My Mac

10. Get Back My Mac

11. About
Project idea born in September 2009. Go-live date: 15th December 2009
Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent”
Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are
too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take
informed decisions. Integrate the time spent with your kid in your social life by finding cool child friendly
places and activities.
Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with
your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games,
toys
Webstock Awards 1st prize 2011 & 2012, RoBlogFest - 2nd prize Parents Blogs
UrbanKid.ro has kids:
Comunicate.UrbanKid.ro – press releases for parents
Puidecompuneri.UrbanKid.ro – empowers children's creative writing skills – adopted
cuca.UrbanKid.ro – curated video content for kids (age filtering) and parents.
UrbanKid.ro as an umbrella blog platform for conscious parents: diana.urbankid.ro,
homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro
Get Back My Mac

12. Audience Get Back My Mac

13. Demographics
Monthly family net income:
600 € - 1200 € (32%)
Over 1200 € (25%)
Online shopping – children product/
services – Yes (66%)
Children:
One child (60%)
Two or more (19%)
Children age group:
0-3 years (52%)
4-6 years (28%)
Gender: female (87%)
Age group:
30-34 years (52%)
26-29 years (21%)
Marital status: married (71%)
Location: Bucharest (71%)
Education:
University degree (58%)
Master degree/PhD (25%)
Ocupation:
Stay at home mother (33%)
Specialist / Manager (18%)
Self – conducted market research via: Cine esti?
Get Back My Mac

14. Social Media
Facebook Pinterest Newsletter
Twitter Foursquare
2435 subscribers
44% open rate
19% click rate
17 boards
315 pins
1109 followers
19,777 likes
23,871 weekly
organic reach
12k tweets
51 following
918 followers
250 followers
on our child
friendly places
tips
Get Back My Mac

15. A true love-mark, UrbanKid.ro has the mission to help early
parents become better parents, be more conscious about the
uniqueness of their child and keep them informed by taking
advantage of everything that has been researched and up to
date as opposed of being hung up in old pesky parenting
habits that damage children growth and education.
If one could improve the way we understand our children and
raise them into the adults they should become, that could
change the world. That simple.
Get Back My Mac

16. mihai.dragomirescu@gmail.com
0723 68 78 58
Let’s talk!
Dana
Iancu
Ioana
Get Back My Mac