NFC World Congress Presentation: The Customer Journey

1. NFC Retail Engagement
The Customer Journey On the GO

2. The ASK:
Chicago Auto Show 2014
Connected Event
Engagement
Metrics
• Drives attendees to the
CW Pavilion in the Chicago
Auto Show
• Vote - Digital
• Register – Sales
• Show ROI For future
Inclusion for ALL
participants

3. Event Challenges
• Large disparate
population
• Limited Resources
• Short Turn Around Time
• Various Vendor Needs
• Various Product Needs
• Unique Demographic
• Consumer and Client
NFC Knowledge
• NFC Smartphone
Market Penetration
• NFC Smartphone
Adoption and Use
• Iphones/no phones

4. The Answer: GO

5. GO = “Connected” NFC Experience
Create: Omni-channel engagement:
radio, onsite, p2p, print, social media, mobile
By: Incorporating GO NFC with : content,
messaging, education, gamification,
marketing, pr, data collection
Provide: engagement, promotion, metrics
across industries: digital signage, marketing,
retail, transportation and social media

6. NFC “Connected” Event
Chicago Auto Show 2014
as Central Point of Connectivity via NFC

7. Activities:
Vote: Favorite Auto Brand, Favorite Technology.
See results displayed in real time on the digital
screens in
the CW pavilion
Connect : Register to online magazine
Entered Enter to Win Gadget
Educate: Tap GO, NFC for Media, Wearables
session

8. Digital Display: ONLINE

9. Gamified Survey
Who is your favorite Automaker? Vote:
link to VOTE: than links to Enter to Win: Gadget Giveaway.
Which is your favorite Connected Technology? Vote:
link to VOTE: than links to Enter to Win: Gadget Giveaway.
Register for CW ENewsletter:
link to REGISTER: than links to Enter to Win: Gadget
Giveaway.

10. Cross Screen via Mobile Website
ONLINE Tap Points

11. GO OFFLINE Tap Points :
• T-shirts
• Wristbands
• Teddy Bears
• Hang Tags & Table Tents
• Stickers/Labels
• Place Mats
• Posters
• Digital Screens
• Mouse Pads

12. Opportunity for Consumer and Media
GO NFC Education

13. Wearable Data Presentation
Date: Monday February 10, 2014
Time: 2:00-2:40 p.m.
Session summary:
What is the data from wearables really telling us? This panel explores the ways in which the idea of
the "quantified" self can really pay off in our day-to-day lives.
Panelists:
Sonny Vu, CEO of Misfit Wearables -Misfit Shine
Stacy Burr, Vice President, Wearable Sports Electronics with adidas -Sports Gear
Patrick Bertagna, President/CEO/Founder, GTX Corp. - Smart Shoes
Monisha Perkash, CEO and Founder of LUMO BodyTech -Belt
Eric Weymueller, baubleApps – Fan Merchandise

14. OPEN Event Distribution: Numbers
Multiple day event
• CW Attendees 10,000+
• Handwritten Registrations 5,000+
• Total Registrations 1493
• CONNECT Email Registrations 200+
• AUTO Registrations: 629
• TECH Registrations: 488
• ONLINE directly: 116

15. Identified Market GAP - “Sales”
Small Business Associations, Events Hosts
and Providers, Educational Institutions
SMB’s
Events
Consumers

16. The Future of CONNECTIVTY
is Here
ENGAGEMENT is on the GO
Confidential

17. Thank you.
Theresa Mary Gordon
Near Field Connects
973-769-3266
www.nearfieldconnects.com
@nfconnects
"it's the climb"
Confidential