SlideShare a Scribd company logo
1 of 23
FIRST SCREEN
In 1929, we were introduced to the “First Screen”
    Still today, Television advertising is a tremendously effective way to market
Second Screen
• In 1992 the world was introduced to the “browser”
  featuring 26 live web pages.
• Second Screen was born.
• This has been the fastest growing and in most cases,
  most cost effective form of marketing for businesses ...
  until now ...
Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
               capable device in them including:
  o   Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
With a new screen
brings new ways to
      market
Always on, always available
  Mobile provides a means for brands to engage their
                       consumers!
Which not only builds brand equity but also refreshes their
            relationship with their customers.
Mobile Marketing
           Techniques            •   Mobile Search
                                 •   Location Based Services
• SMS Text Message               •   QR/2D Barcodes
                                 •   3D/Augmented Reality
  Marketing
• Mobile Applications            •   Mobile Video
• Mobile Gaming
• Mobile Web Sites
• Bluetooth Proximity and Wifi
Mobile Marketing is for your 20 percenters


(the 20% of your customers that spend 80% of the money)
                Mobile is an OPT IN ONLY channel
           Subscriber based opt in database marketing
     Best practices provided by mobile marketing association
SMS is the
workhorse of mobile
    marketing
Text Message
    Marketing Methods
                     •   URL/Link Delivery
                     •   Application Download
•   Text to Vote
                     •   Mobile Coupons
•   Text to Win
                     •   Mobile Donation
•   Text to Screen
                     •   Mobile Business Cards
•   Mobile Alerts
•   Reminders
QR Codes
Every business has the ability to use a QR Code in some fashion

            QR Codes can send customer to:
            • Mobile landing page
            • Video
            • Your social media sites
            • Map to your business
            • Exclusive coupons, discounts, or
              giveaways
            • Customer feedback form or email
Is your business
         mobile friendly?
• Can your consumers connect with you anytime anywhere?
• By 2013, more people will access the internet via a mobile
  device than through a PC (Forrester Research)
• Today 1 in 7 Google searches originate from a mobile device
   o Google estimates 1 in 4 searches will originate
       from a mobile device in 2012
• 43% of Americans own a smart phone
   o   (82.5 million users)
Currently Less than 10% of
          web sites are mobile friendly

If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
                        Traditional web sites have WAY TOO MUCH content!
                       Smart Phones have different browsers and screen sizes
 Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
                                                 text)
First Develop a Mobile Strategy

 • What do your customers or potential customers need
   from you when mobile?
 • B2B Mobile differs from B2C Mobile because it is driven
   by efficiency rather than entertainment
 • You must strive to make their work related activities
   BETTER, FASTER & EASIER.
Decision time

Once you have created a plan to take your web site mobile, you must decide:
        To create a simple mobile version of your site in HTML
                                   OR
Get more advanced and create a mobile web app using advanced
              languages like HTML5 or JQuery
Either way, you MUST include browser detection and
    redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
 device, they will automatically be redirected to a mobile friendly web
                              experience.
Restaurants/Bars

• QR Codes for free appetizers
• Mobile Coupons
• Mobile Gaming
Case Study




      •   T.G.I. Friday’s is using QR codes on the back of its children’s menus
      •   Approximately half of T.G.I. Fridays’ franchisee locations are currently using
          menus with QR codes. The other half will bring them in as they run out of
          older children’s menus.
      •   Several companies are placing QR codes on menus that link to a coupon, a
          Web site or rich media content
Case Study




             Purpose
             • Shows customers that they are
               somewhat technically savvy
             • Engage customers
             • Produce more traffic to company’s
               Facebook page
Case Study




   •   Restaurant customers who scan the QR codes will be asked to key in their ZIP codes
   •   If there is a coupon offer attached with the QR code, users can email the coupon directly
       to themselves
   •   Openings are at 25 to 32 percent
   •   Restaurants and advertisers are provided with reports detailing the number of scans, time
       of day, region of scan and what code was scanned the most
Case Study




     Launched Mobile Website in 2008
     It was slow and out of date
     The new app:
     Makes the ordering process faster and easier
     Designed for an average age of 24
     Fun customized experience
     Easy to navigate
Case Study




             •   Pizza Hut used its PC Web site, YouTube,
                 Facebook, the App Store rankings and Twitter to
                 promote the application
             •   Pizza Hut’s ecommerce framework relies on
                 delivering online orders to 6,000-plus stores
Case Study




     Results:
     • The Pizza Hut mobile commerce application is driving
       sales in a major way
        o   Last year the company announced $1 million in sales just via the
            application
     • Application has been downloaded more than 2 million
       times since launch
Your pitch and pricing
         here
•   A=$
•   B=$
•   C=$
•   D=$

More Related Content

What's hot

Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shopsaffordableweb
 
Mobile Marketing for Real Estate
Mobile Marketing for Real EstateMobile Marketing for Real Estate
Mobile Marketing for Real Estateaffordableweb
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politicsaffordableweb
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Anchor Mobile
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sportsaffordableweb
 
Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Anchor Mobile
 
Mobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality IndustryMobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality Industryaffordableweb
 
Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agenciesaffordableweb
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile MarketingAnchor Mobile
 
Mobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowMobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowVincent Teo
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics Anchor Mobile
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Anchor Mobile
 
Mobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointMobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointAnchor Mobile
 
Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Anchor Mobile
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketingPrashant Chalke
 

What's hot (18)

Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shops
 
Mobile Marketing for Real Estate
Mobile Marketing for Real EstateMobile Marketing for Real Estate
Mobile Marketing for Real Estate
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politics
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sports
 
Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations.
 
Mobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality IndustryMobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality Industry
 
Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agencies
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile Marketing
 
Mobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowMobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To Know
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics
 
infinitee Mobile Marketing
infinitee Mobile Marketinginfinitee Mobile Marketing
infinitee Mobile Marketing
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues
 
Ibotta Case Study
Ibotta Case StudyIbotta Case Study
Ibotta Case Study
 
Mobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointMobile marketingcasinospowerpoint
Mobile marketingcasinospowerpoint
 
Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Mobile marketing for geo fencing.
Mobile marketing for geo fencing.
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
 

Viewers also liked

Computer Graphics Final Proj
Computer Graphics Final ProjComputer Graphics Final Proj
Computer Graphics Final Projkennywu012
 
Pdhpe rationale
Pdhpe rationalePdhpe rationale
Pdhpe rationalejsally
 
718 creating overlay centers of excellence
718   creating overlay centers of excellence718   creating overlay centers of excellence
718 creating overlay centers of excellencemcsoftampa
 
Renacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xivRenacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xivantonioalbareyes
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.Anchor Mobile
 
La edad media introduccion
La edad media introduccionLa edad media introduccion
La edad media introduccionantonioalbareyes
 
Calidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integradorCalidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integradorJuan Calderón Maldonado
 
SMS advertising for education
SMS advertising for educationSMS advertising for education
SMS advertising for educationAnchor Mobile
 
Relacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboralRelacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboralJuan Calderón Maldonado
 
SMS advertising for public venues.
SMS advertising for public venues. SMS advertising for public venues.
SMS advertising for public venues. Anchor Mobile
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.Anchor Mobile
 
España medieval cronología
España medieval cronologíaEspaña medieval cronología
España medieval cronologíaantonioalbareyes
 

Viewers also liked (15)

Computer Graphics Final Proj
Computer Graphics Final ProjComputer Graphics Final Proj
Computer Graphics Final Proj
 
Pdhpe rationale
Pdhpe rationalePdhpe rationale
Pdhpe rationale
 
718 creating overlay centers of excellence
718   creating overlay centers of excellence718   creating overlay centers of excellence
718 creating overlay centers of excellence
 
Renacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xivRenacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xiv
 
Economia altaedadmedia
Economia altaedadmediaEconomia altaedadmedia
Economia altaedadmedia
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.
 
La edad media introduccion
La edad media introduccionLa edad media introduccion
La edad media introduccion
 
Calidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integradorCalidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integrador
 
Siglos xvi y xvii
Siglos xvi y xviiSiglos xvi y xvii
Siglos xvi y xvii
 
SMS advertising for education
SMS advertising for educationSMS advertising for education
SMS advertising for education
 
Relacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboralRelacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboral
 
SMS advertising for public venues.
SMS advertising for public venues. SMS advertising for public venues.
SMS advertising for public venues.
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
 
Prueba
PruebaPrueba
Prueba
 
España medieval cronología
España medieval cronologíaEspaña medieval cronología
España medieval cronología
 

Similar to Text message marketing for bars and restaurants.

Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Anchor Mobile
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Anchor Mobile
 
Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Anchor Mobile
 
Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotiveaffordableweb
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencingaffordableweb
 
Text message marketing for medical.
Text message marketing for medical.Text message marketing for medical.
Text message marketing for medical.Anchor Mobile
 
Mobile Marketing for Medical Professionals
Mobile Marketing for Medical ProfessionalsMobile Marketing for Medical Professionals
Mobile Marketing for Medical Professionalsaffordableweb
 
Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Anchor Mobile
 
Mobile Marketing Education PowerPoint
Mobile Marketing Education PowerPointMobile Marketing Education PowerPoint
Mobile Marketing Education PowerPointAnchor Mobile
 
Podcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingPodcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingMediaBlox
 
Why your business needs a mobile app
Why your business needs a mobile appWhy your business needs a mobile app
Why your business needs a mobile appPaperlit
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
 
Mobile presence & location based marketing
Mobile presence & location based marketingMobile presence & location based marketing
Mobile presence & location based marketingPriyanka Rana
 

Similar to Text message marketing for bars and restaurants. (14)

Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies.
 
Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.
 
Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotive
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencing
 
Text message marketing for medical.
Text message marketing for medical.Text message marketing for medical.
Text message marketing for medical.
 
Mobile Marketing for Medical Professionals
Mobile Marketing for Medical ProfessionalsMobile Marketing for Medical Professionals
Mobile Marketing for Medical Professionals
 
Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Mobile SMS advertising for casinos
Mobile SMS advertising for casinos
 
Mobile Marketing Education PowerPoint
Mobile Marketing Education PowerPointMobile Marketing Education PowerPoint
Mobile Marketing Education PowerPoint
 
Podcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingPodcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile Marketing
 
Why your business needs a mobile app
Why your business needs a mobile appWhy your business needs a mobile app
Why your business needs a mobile app
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
 
Mobile presence & location based marketing
Mobile presence & location based marketingMobile presence & location based marketing
Mobile presence & location based marketing
 
Mobile marketing 2013
Mobile marketing 2013Mobile marketing 2013
Mobile marketing 2013
 

Recently uploaded

[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 

Recently uploaded (20)

[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 

Text message marketing for bars and restaurants.

  • 1. FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  • 2. Second Screen • In 1992 the world was introduced to the “browser” featuring 26 live web pages. • Second Screen was born. • This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...
  • 3. Third Screen 2008 saw the evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  • 4. With a new screen brings new ways to market
  • 5. Always on, always available Mobile provides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.
  • 6. Mobile Marketing Techniques • Mobile Search • Location Based Services • SMS Text Message • QR/2D Barcodes • 3D/Augmented Reality Marketing • Mobile Applications • Mobile Video • Mobile Gaming • Mobile Web Sites • Bluetooth Proximity and Wifi
  • 7. Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  • 8. SMS is the workhorse of mobile marketing
  • 9. Text Message Marketing Methods • URL/Link Delivery • Application Download • Text to Vote • Mobile Coupons • Text to Win • Mobile Donation • Text to Screen • Mobile Business Cards • Mobile Alerts • Reminders
  • 10. QR Codes Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: • Mobile landing page • Video • Your social media sites • Map to your business • Exclusive coupons, discounts, or giveaways • Customer feedback form or email
  • 11. Is your business mobile friendly? • Can your consumers connect with you anytime anywhere? • By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) • Today 1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in 2012 • 43% of Americans own a smart phone o (82.5 million users)
  • 12. Currently Less than 10% of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  • 13. First Develop a Mobile Strategy • What do your customers or potential customers need from you when mobile? • B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment • You must strive to make their work related activities BETTER, FASTER & EASIER.
  • 14. Decision time Once you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  • 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  • 16. Restaurants/Bars • QR Codes for free appetizers • Mobile Coupons • Mobile Gaming
  • 17. Case Study • T.G.I. Friday’s is using QR codes on the back of its children’s menus • Approximately half of T.G.I. Fridays’ franchisee locations are currently using menus with QR codes. The other half will bring them in as they run out of older children’s menus. • Several companies are placing QR codes on menus that link to a coupon, a Web site or rich media content
  • 18. Case Study Purpose • Shows customers that they are somewhat technically savvy • Engage customers • Produce more traffic to company’s Facebook page
  • 19. Case Study • Restaurant customers who scan the QR codes will be asked to key in their ZIP codes • If there is a coupon offer attached with the QR code, users can email the coupon directly to themselves • Openings are at 25 to 32 percent • Restaurants and advertisers are provided with reports detailing the number of scans, time of day, region of scan and what code was scanned the most
  • 20. Case Study Launched Mobile Website in 2008 It was slow and out of date The new app: Makes the ordering process faster and easier Designed for an average age of 24 Fun customized experience Easy to navigate
  • 21. Case Study • Pizza Hut used its PC Web site, YouTube, Facebook, the App Store rankings and Twitter to promote the application • Pizza Hut’s ecommerce framework relies on delivering online orders to 6,000-plus stores
  • 22. Case Study Results: • The Pizza Hut mobile commerce application is driving sales in a major way o Last year the company announced $1 million in sales just via the application • Application has been downloaded more than 2 million times since launch
  • 23. Your pitch and pricing here • A=$ • B=$ • C=$ • D=$