Nick Gale's presentation to FESPA at Messe, Munich on 21st May 2014. Nick explores how retailers and brands can use Digital Signage to increase sales and improve engagement, whilst giving practical tips on getting the basic right. The presentation also looks at the game changers in the industry and wider society which must be considered and acted upon by anyone embarking on a Digital Signage project.

1. USING DIGITAL SIGNAGE TO MAXIMISE
CUSTOMER ENGAGEMENT AND REVENUE
21ST MAY 2014
NICK GALE - FOUNDER

2. REALISATION
CREDENTIALS

3. REALISATION
CLIENTS

4. REALISATION
POPAI
1,400 members
Over 45 countries worldwide
Awards programme with global reach

5. GETTING THE
BASICS RIGHT

6. REALISATION
BASIC DIGITAL SIGNAGE
Business objectives
Content strategy
Screen configuration
Integrated Content Management System
Scalable network
Measurement and evaluation

7. REALISATION
CASE STUDY - NATIONWIDE BUILDING SOCIETY

8. REALISATION
CASE STUDY - NATIONWIDE BUILDING SOCIETY

9. GAME
CHANGERS

10. REALISATION
GAME CHANGERS
Smartphone penetration
Apps
Bluetooth Low Energy (eg. Apple’s iBeacons)
Social media
Payment options

11. REALISATION
SMARTPHONE GROWTH

12. REALISATION
SMARTPHONE GROWTH

13. REALISATION
SMARTPHONE GROWTH

14. REALISATION
BLUETOOTH LOW ENERGY

15. REALISATION
SOCIAL MEDIA

16. REALISATION
PAYMENT OPTIONS

17. REALISATION
CLICKS & BRICKS
Choose your product on-line
Collect in store
Eg. Argos ‘Check & Reserve’

18. CUSTOMER
TOUCH POINTS

19. REALISATION
CUSTOMER TOUCH POINTS

20. REALISATION
DIGITAL TICKETING

21. REALISATION
ASSISTED SELLING
M&S self-service station
Tariff Selector
Nationwide App

22. REALISATION
MANAGING THE PROCESS
Multiple channels
Multiple messages and formats
Without careful planning - becomes unmanageable
The right Content Management Platform is key
Streamlines processes and increases flexibility
Increases your chances of future proofing

23. GO CONFIGURE

24. REALISATION
GO CONFIGURE
Customer journey - touch points
Communication strategy - what have you got to say?
Demographic - existing technology
Store layout - physical space
Measurement and analysis - Model
Return on Investment (ROI)

25. !
THANK YOU
www.realisation.co.uk