Digital Retail Mall

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Digital content creation and management - trends, strategy, technology and tools - digital signage, interactive totems and retail kiosks at the shopping mall.

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Digital Retail Mall

  1. 1. © brand-touch.euDIGITALRETAIL|MALL
  2. 2. Huge INVESTOR’s appetite for large Malls22% annual growth in EU Malls m2 floorage25% of all EU consumer spending > Malls MALL
  3. 3. MANAGERS need toINCREASE visitor’s dwell time and SALESREDUCE COSTS and queues, IMPROVE SATISFACTIONUse the right tools to CREATE, LOCALIZE and MANAGE contentANALYSE the audience and DIGITALIZE the brand touch points
  4. 4. CUSTOMERS need to be Amazed Informed Entertained Served fast*, efficient, pleasant*Generation Y customer dwell time of 1 hr vs. 3 hrs in US
  5. 5. TELL me andI will FORGET…SHOW me andI may UNDERSTAND…ENGAGE me andI will REMEMBER!
  6. 6. VISITORS B¥€R$ 6% 24 12% 13% 69% 76 76% of VISITORS can not 69% of BUYERS makefind the info and product their buying decision they are looking for INSIDE the MALL
  7. 7. WAY-FIND / SEARCH / QR COPY to mobile…Mall investors need toIncrease dwell time and revenuesDiversify and streamline communication channelsDIGITALIZE the offer for efficient POS marketing
  8. 8. world’s first transparent digital totem
  9. 9. intelligent digital totem & self-service kioskindividually targets fresh and relevant info, services, applications, promotions
  10. 10. the multi-touch multi-user multi-media tablepresent your project in 360 o view, move the images in a fast and natural way
  11. 11. the ultimate interactive DS softwarefor advertising, web applications, presentations, videoconferencing, infotainment…
  12. 12. 1001 DIGITAL APPLICATIONSAdaptive content - remotely changed todaytime schedule, location and weather,viewer’s presence, gender, age, etc.Show products & promotionsShow brand ads & multimediaGuide visitors with 3D & mapsProvide Internet access & appsCollect information and surveysAudience measure & monitorShare photos, videos, e-cardsOffer services, booking, ticketing…
  13. 13. DIGITAL KNOW-HOW GOALS & STRATEGYCUSTOMER DESIGN &EXPREIENCE PRODUCTION AUDIENCE & CONTENT & BEHAVIOR SUPPORT
  14. 14. designed in your style and colorclear blue green bronze silverwith a perfect size displayintegrated top multimedia
  15. 15. High-impactbrand-touch pointSimply fantabulous. LUMINA 47
  16. 16. See it. Hear it. Touch it.“Digital signage 2.0 is when we startto communicate with the display”Unique branded designsafe nano-coated glassIntegrated multimedia pcwheels or smart-fix baseremote network control20"- 23“ touch display PROMO 22
  17. 17. Luxury multimediaExpos & TradeshowsCorporate officesBank lobbiesHotel receptionsLuxury boutiquesWelness & SPAAuto-salonsRestaurantsArt GalleriesMuseums EXPOSE 24
  18. 18. TotemMulti-language Info portalWi-Fi Access terminalVideo-conference portalBrand AmbassadorCorporate speakerMultimedia playerSales AssistantDirections centereverything you need it to be TOTEM 32
  19. 19. STANDOUT 46How happy are your customers today?
  20. 20. Digital Green Digital Signage is the most economically efficient of all media, including print. All resources and delivery are digital, the costs are focused on content creation.Up to 85% less energy & costs!
  21. 21. DIGITAL ALL-IN-ONE Don’t talk to 4 providers, talk to one who offers the deal: Design Screens Players Content Creation Management & Support2 years warranty & support
  22. 22. coming soon to your mall www.brand-touch.eu© BrandTouch EU. All rights reserved. Community registered kiosk / totems designs and trademark.

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