SlideShare a Scribd company logo
1 of 23
Download to read offline
First Screen

• In 1929, we were introduced to the “First
  Screen”
   o Still today, Television advertising is a
     tremendously effective way to market
Second Screen
• In 1992 the world was introduced to the
  “browser” featuring 26 live web pages.
• Second Screen was born.
• This has been the fastest growing and in
  most cases, most cost effective form of
  marketing for businesses ... until now ...
Third Screen
• 2008 saw the evolution of the “Third Screen”
• Immediately, 87% of American homes had at least one
  mobile web capable device in them including:
   o Mobile phones, iPads, iPods, Nintendo DS, Mini
     Notebooks, etc
With a new screen
brings new ways to
      market
Mobile Marketing
              Techniques
                                 •   Mobile Search
                                 •   Location Based Services
                                 •   QR/2D Barcodes
•   SMS Text Message Marketing•
                                     3D/Augmented Reality
•   Mobile Applications
•   Mobile Gaming
•   Mobile Web Sites
•   Bluetooth Proximity and Wifi
•   Mobile Video
Mobile Marketing is for your 20 percenters



(the 20% of your customers that spend 80%
of the money)
 • Mobile is an OPT IN ONLY channel
  o   Subscriber based opt in database marketing
  o   Best practices provided by mobile marketing association
      (mmaglobal.com)
  o   (Governed by the FCC)
SMS is the workhorse
 of mobile marketing
Text Message
Marketing Meathods
                     •   URL/Link Delivery
                     •   Application Download
•   Text to Vote
                     •   Mobile Coupons
•   Text to Win
                     •   Mobile Donation
•   Text to Screen
                     •   Mobile Business Cards
•   Mobile Alerts
•   Reminders
QR Codes
• Every business has the ability to use a QR
  Code in some fashion
    QR Codes can send customer to:
    • Mobile landing page
    • Video
    • Your social media sites
    • Map to your business
    • Exclusive coupons, discounts, or
      giveaways
    • Customer feedback form or email
Is your business mobile
        friendly?
• Can your consumers connect with you anytime anywhere?
• By 2013, more people will access the internet via a mobile
  device than through a PC (Forrester Research)
• Today,1 in 7 Google searches originate from a mobile device
   o Google estimates 1 in 4 searches will originate from a
     mobile device in 2012
• 43% of Americans own a smart phone
   o (82.5 million users)
Currently Less than 1% of web
     sites are mobile friendly

• If you have a Web site, you’re already in the mobile world —
  and the chances are you’re making a terrible impression on
• your audience.
• Traditional web sites have WAY TOO MUCH content!
• Smart Phones have different browsers and screen sizes
• Mobile users need quick answers and bite-sized content in
  easy-to-digest formats (e.g. video/audio vs. text)
First Develop a Mobile Strategy

• What do your customers or potential customers
  need from you when mobile?
• You must strive to make their work related activities
  BETTER, FASTER & EASIER.
• B2B Mobile differs from B2C Mobile because it is
  driven by efficiency rather than entertainment
Once you have created a plan to take your web site
mobile, decide how:
You can opt to create a simple mobile version of your
site in HTML or you can get more advanced and
create a mobile web app using advanced languages
like HTML5 or JQuery
Either way, you MUST include browser
detection and redirect as part of your mobile
web strategy.
That means that when a user visits your
MAIN WEB SITE with a mobile device, the
mobile browser will be detected and
automatically redirected to the mobile web
experience.
Hospitality
• Ideal for business travelers
• Location based travelers can receive location-
  specific offers at their destinations
• many want to use their mobile devices to find
  and book hotels/cars/event tickets etc.
• Number crunch
   o 72% of business travelers are intered in the ability to view
      hotels on a map using their mobile devices
        an increase of 26% from 2009
• 47% of business travelers use their Smartphone daily to view
  or receive advertisements, a 95 percent increase from 2009
• 66% of respondents reported interest in the ability to add a
  hotel reservation to an existing itinerary using their mobile
  devices
Case Study




     • Campaign:
       o Hotel Casa del Mar text-to-short code MMS video
         promotion
       o 5 week duration
     • Objective:
       o To build an opted-in list of mobile consumers and
         engage campaign particpants
Case Study




     •   Action:
          o promoted by the hotel through traditional and social advertising
             methods, including in-hotel brunch posters, email blasts,
             Facebook, Twitter and the Casa del Mar Web site
     •   Tactics:
          o The hotel’s locally targeted mobile video marketing campaign
             enticed consumers to join into the hotel’s mobile loyalty club, in
             return for a special offer (in this case, free unlimited Bloody Mary’s
             or champagne during Sunday Brunch)
Case Study




     • Result:
       o After 10 days, the campaign generated a
         substantial opt-in user base, a delivery rate of
         100% and an engagement rate of 75%
       o Campaign resulted in a 27% redemption rate
         and Hotel Casa del Mar reported generating
         substantial revenue from the program
       o ROI was over 450%
“The results of this campaign clearly shows how
mobile can be incredibly valuable for advertisers
trying to reach local consumers.” In a fraction of
  the time, the business built a mobile database
    nearly as big as their Facebook and Twitter
  presence, which resulted in real revenue.This
     outreach, combined with the novelty and
 effectiveness of an [SMS] message, made for a
thoroughly successful campaign, at a time when
             email marketing is dying.”
Case Study




      • Hilton Hotels
         o Travelers have the ability to book reservations from
           their phones
         o Users can access/change bookings, view hotel
           images and search amenities
         o Integration with the Hilton HHonors customer loyalty
           program for the benefit of club members
Case Study




      • Application gives users three ways to search
        for a hotel: text search, country or city, or by
        current location showing a list of nearby Hilton
        hotels
      • Hotel chains including Hyatt, Wyndam and
        Marriot all use similar technology
Your pitch and pricing
         here
•   A=$
•   B=$
•   C=$
•   D=$

More Related Content

What's hot

Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Anchor Mobile
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politicsaffordableweb
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses. Anchor Mobile
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketingPrashant Chalke
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companiesaffordableweb
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile MarketingAnchor Mobile
 
SMS advertising for grocery stores.
SMS advertising for grocery stores.SMS advertising for grocery stores.
SMS advertising for grocery stores.Anchor Mobile
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sportsaffordableweb
 
Mobile Marketing for Grocery Stores
Mobile Marketing for Grocery StoresMobile Marketing for Grocery Stores
Mobile Marketing for Grocery Storesaffordableweb
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingJeff Klein
 
Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaLocation Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
 
Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Anchor Mobile
 
3rd Screen Mobile Marketing Association Power point
3rd Screen Mobile Marketing Association Power point3rd Screen Mobile Marketing Association Power point
3rd Screen Mobile Marketing Association Power pointaffordableweb
 
Mobile Marketing for Real Estate
Mobile Marketing for Real EstateMobile Marketing for Real Estate
Mobile Marketing for Real Estateaffordableweb
 
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEThe Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
 
Mobile marketing presentation market wave
Mobile marketing presentation market waveMobile marketing presentation market wave
Mobile marketing presentation market wavevaleriehanneken
 

What's hot (19)

Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Mobile marketing for geo fencing.
Mobile marketing for geo fencing.
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politics
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses.
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companies
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile Marketing
 
SMS advertising for grocery stores.
SMS advertising for grocery stores.SMS advertising for grocery stores.
SMS advertising for grocery stores.
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sports
 
Mobile Marketing for Grocery Stores
Mobile Marketing for Grocery StoresMobile Marketing for Grocery Stores
Mobile Marketing for Grocery Stores
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaLocation Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
 
Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty
 
3rd Screen Mobile Marketing Association Power point
3rd Screen Mobile Marketing Association Power point3rd Screen Mobile Marketing Association Power point
3rd Screen Mobile Marketing Association Power point
 
Location based mobile marketing
Location based mobile marketingLocation based mobile marketing
Location based mobile marketing
 
Mobile Marketing for Real Estate
Mobile Marketing for Real EstateMobile Marketing for Real Estate
Mobile Marketing for Real Estate
 
infinitee Mobile Marketing
infinitee Mobile Marketinginfinitee Mobile Marketing
infinitee Mobile Marketing
 
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEThe Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
 
Marketing indaba
Marketing indabaMarketing indaba
Marketing indaba
 
Mobile marketing presentation market wave
Mobile marketing presentation market waveMobile marketing presentation market wave
Mobile marketing presentation market wave
 

Viewers also liked

Renacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xivRenacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xivantonioalbareyes
 
Computer Graphics Final Proj
Computer Graphics Final ProjComputer Graphics Final Proj
Computer Graphics Final Projkennywu012
 
Pdhpe rationale
Pdhpe rationalePdhpe rationale
Pdhpe rationalejsally
 
718 creating overlay centers of excellence
718   creating overlay centers of excellence718   creating overlay centers of excellence
718 creating overlay centers of excellencemcsoftampa
 
Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants. Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants. Anchor Mobile
 
SMS advertising for education
SMS advertising for educationSMS advertising for education
SMS advertising for educationAnchor Mobile
 
La edad media introduccion
La edad media introduccionLa edad media introduccion
La edad media introduccionantonioalbareyes
 
Calidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integradorCalidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integradorJuan Calderón Maldonado
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.Anchor Mobile
 
Relacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboralRelacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboralJuan Calderón Maldonado
 
SMS advertising for public venues.
SMS advertising for public venues. SMS advertising for public venues.
SMS advertising for public venues. Anchor Mobile
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.Anchor Mobile
 
España medieval cronología
España medieval cronologíaEspaña medieval cronología
España medieval cronologíaantonioalbareyes
 

Viewers also liked (16)

Renacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xivRenacer urbano siglos xiii y xiv
Renacer urbano siglos xiii y xiv
 
Computer Graphics Final Proj
Computer Graphics Final ProjComputer Graphics Final Proj
Computer Graphics Final Proj
 
Pdhpe rationale
Pdhpe rationalePdhpe rationale
Pdhpe rationale
 
718 creating overlay centers of excellence
718   creating overlay centers of excellence718   creating overlay centers of excellence
718 creating overlay centers of excellence
 
Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants. Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants.
 
SMS advertising for education
SMS advertising for educationSMS advertising for education
SMS advertising for education
 
Siglos xvi y xvii
Siglos xvi y xviiSiglos xvi y xvii
Siglos xvi y xvii
 
La edad media introduccion
La edad media introduccionLa edad media introduccion
La edad media introduccion
 
Calidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integradorCalidad de vida laboral hacia un enfoque integrador
Calidad de vida laboral hacia un enfoque integrador
 
Economia altaedadmedia
Economia altaedadmediaEconomia altaedadmedia
Economia altaedadmedia
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.
 
Relacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboralRelacion entre clima organizacional y la satisfaccion laboral
Relacion entre clima organizacional y la satisfaccion laboral
 
Prueba
PruebaPrueba
Prueba
 
SMS advertising for public venues.
SMS advertising for public venues. SMS advertising for public venues.
SMS advertising for public venues.
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
 
España medieval cronología
España medieval cronologíaEspaña medieval cronología
España medieval cronología
 

Similar to Mobile Marketing Evolution

Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotiveaffordableweb
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Anchor Mobile
 
SMS advertising for politics.
SMS advertising for politics.SMS advertising for politics.
SMS advertising for politics.Anchor Mobile
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencingaffordableweb
 
Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Anchor Mobile
 
Text message marketing for transportation.
Text message marketing for transportation. Text message marketing for transportation.
Text message marketing for transportation. Anchor Mobile
 
Mobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointMobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointAnchor Mobile
 
Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Anchor Mobile
 
Text message marketing for medical.
Text message marketing for medical.Text message marketing for medical.
Text message marketing for medical.Anchor Mobile
 
Mobile Marketing for Medical Professionals
Mobile Marketing for Medical ProfessionalsMobile Marketing for Medical Professionals
Mobile Marketing for Medical Professionalsaffordableweb
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101Mylik Ganey
 
Podcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingPodcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingMediaBlox
 

Similar to Mobile Marketing Evolution (15)

Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotive
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies.
 
SMS advertising for politics.
SMS advertising for politics.SMS advertising for politics.
SMS advertising for politics.
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencing
 
Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.
 
Text message marketing for transportation.
Text message marketing for transportation. Text message marketing for transportation.
Text message marketing for transportation.
 
Mobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointMobile marketingcasinospowerpoint
Mobile marketingcasinospowerpoint
 
Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Mobile SMS advertising for casinos
Mobile SMS advertising for casinos
 
Text message marketing for medical.
Text message marketing for medical.Text message marketing for medical.
Text message marketing for medical.
 
Mobile marketing 2013
Mobile marketing 2013Mobile marketing 2013
Mobile marketing 2013
 
Mobile Marketing for Medical Professionals
Mobile Marketing for Medical ProfessionalsMobile Marketing for Medical Professionals
Mobile Marketing for Medical Professionals
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
 
So da report class 5
So da report class 5So da report class 5
So da report class 5
 
So da report class 5
So da report class 5So da report class 5
So da report class 5
 
Podcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingPodcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile Marketing
 

Recently uploaded

Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Jeffrey Haguewood
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...Karmanjay Verma
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessWSO2
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsYoss Cohen
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxAna-Maria Mihalceanu
 

Recently uploaded (20)

Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDF
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with Platformless
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platforms
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdf
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance Toolbox
 

Mobile Marketing Evolution

  • 1. First Screen • In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market
  • 2. Second Screen • In 1992 the world was introduced to the “browser” featuring 26 live web pages. • Second Screen was born. • This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...
  • 3. Third Screen • 2008 saw the evolution of the “Third Screen” • Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  • 4. With a new screen brings new ways to market
  • 5. Mobile Marketing Techniques • Mobile Search • Location Based Services • QR/2D Barcodes • SMS Text Message Marketing• 3D/Augmented Reality • Mobile Applications • Mobile Gaming • Mobile Web Sites • Bluetooth Proximity and Wifi • Mobile Video
  • 6. Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) • Mobile is an OPT IN ONLY channel o Subscriber based opt in database marketing o Best practices provided by mobile marketing association (mmaglobal.com) o (Governed by the FCC)
  • 7. SMS is the workhorse of mobile marketing
  • 8. Text Message Marketing Meathods • URL/Link Delivery • Application Download • Text to Vote • Mobile Coupons • Text to Win • Mobile Donation • Text to Screen • Mobile Business Cards • Mobile Alerts • Reminders
  • 9. QR Codes • Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: • Mobile landing page • Video • Your social media sites • Map to your business • Exclusive coupons, discounts, or giveaways • Customer feedback form or email
  • 10. Is your business mobile friendly? • Can your consumers connect with you anytime anywhere? • By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) • Today,1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in 2012 • 43% of Americans own a smart phone o (82.5 million users)
  • 11. Currently Less than 1% of web sites are mobile friendly • If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on • your audience. • Traditional web sites have WAY TOO MUCH content! • Smart Phones have different browsers and screen sizes • Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  • 12. First Develop a Mobile Strategy • What do your customers or potential customers need from you when mobile? • You must strive to make their work related activities BETTER, FASTER & EASIER. • B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment
  • 13. Once you have created a plan to take your web site mobile, decide how: You can opt to create a simple mobile version of your site in HTML or you can get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  • 14. Either way, you MUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, the mobile browser will be detected and automatically redirected to the mobile web experience.
  • 15. Hospitality • Ideal for business travelers • Location based travelers can receive location- specific offers at their destinations • many want to use their mobile devices to find and book hotels/cars/event tickets etc.
  • 16. • Number crunch o 72% of business travelers are intered in the ability to view hotels on a map using their mobile devices  an increase of 26% from 2009 • 47% of business travelers use their Smartphone daily to view or receive advertisements, a 95 percent increase from 2009 • 66% of respondents reported interest in the ability to add a hotel reservation to an existing itinerary using their mobile devices
  • 17. Case Study • Campaign: o Hotel Casa del Mar text-to-short code MMS video promotion o 5 week duration • Objective: o To build an opted-in list of mobile consumers and engage campaign particpants
  • 18. Case Study • Action: o promoted by the hotel through traditional and social advertising methods, including in-hotel brunch posters, email blasts, Facebook, Twitter and the Casa del Mar Web site • Tactics: o The hotel’s locally targeted mobile video marketing campaign enticed consumers to join into the hotel’s mobile loyalty club, in return for a special offer (in this case, free unlimited Bloody Mary’s or champagne during Sunday Brunch)
  • 19. Case Study • Result: o After 10 days, the campaign generated a substantial opt-in user base, a delivery rate of 100% and an engagement rate of 75% o Campaign resulted in a 27% redemption rate and Hotel Casa del Mar reported generating substantial revenue from the program o ROI was over 450%
  • 20. “The results of this campaign clearly shows how mobile can be incredibly valuable for advertisers trying to reach local consumers.” In a fraction of the time, the business built a mobile database nearly as big as their Facebook and Twitter presence, which resulted in real revenue.This outreach, combined with the novelty and effectiveness of an [SMS] message, made for a thoroughly successful campaign, at a time when email marketing is dying.”
  • 21. Case Study • Hilton Hotels o Travelers have the ability to book reservations from their phones o Users can access/change bookings, view hotel images and search amenities o Integration with the Hilton HHonors customer loyalty program for the benefit of club members
  • 22. Case Study • Application gives users three ways to search for a hotel: text search, country or city, or by current location showing a list of nearby Hilton hotels • Hotel chains including Hyatt, Wyndam and Marriot all use similar technology
  • 23. Your pitch and pricing here • A=$ • B=$ • C=$ • D=$