Digital signage - welcome to your mall

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Digital totems and interactive kiosks for the shopping malls - positioned at high-traffic locations in the largest malls, the exciting design and brilliant vision of Brand Touch units attract and provide great experience for thousands of visitors by the most cost-effective and efficient way.

Published in: Business, Technology

Digital signage - welcome to your mall

  1. 1. VISITORS B¥€R$ 76% of VISITORS CAN’T find the info and product they are looking for 69% of BUYERS MAKE their buying decision INSIDE the SHOP 76 24 69% 13% 12% 6%
  2. 2. GOING DIGITAL: Better ROI and Revenue Multiplied Ad Efficiency Increased Audience Gather data, change content 40% less energy & costs Digital Signage is the most efficient of all media. All resources and delivery are digital, focused for the right content to the right people at the right place and time.
  3. 3. Leading brands face unique digital technology challenges. Brand Touch helps them from the concept to completion. Clear strategy and right platform is increasingly important.
  4. 4. STATIC Fixed print posters showing some info PASSIVE In-store TV displays showing a channel (plasma, low ROI) ACTIVE Locally managed video displays general advertising proximity marketing (LCD, better ROI and ads recall) ADAPTIVE Remotely managed interactive displays instantly targeted RELEVANT RESPOND recommend products ads, info, apps, share (LED, 60% better ROI) >20% CR! (immediate action)
  5. 5. Signage is everywhere. GOOD? Digital signage gets popular. BETTER Adaptive digital signage is here! GREAT results more affordable and efficient than ever
  6. 6. ANY CONTENT - hundreds of rich media formats ANY SCHEDULE - daily, emergency, holiday ANY AUDIENCE - recognition, monitoring, stats ANYWHERE in the world: unlimited displays ANY OS - Windows, MacOS, Linux, Android ANY DISPLAY - DS, NFC, surface, tablet, mobile
  7. 7. DETECTED & TARGETED AMAZED & INFORMED ENTERTAINED & SERVED EFFICIENTLY
  8. 8. Remotely changed to daytime schedule, location, weather, season, viewer’s presence and demographics. Scientific ROI level with the Real-time Audience Measurement System  Facial detection and Counting  Viewing interest duration  Gender, race, age, distance and emotion  Loop length optimization  Automated email reporting
  9. 9. Digital signage is not TV or print posters. Content is King, audience - the Queen Digital transcends the limitations of the shop infrastructure, moving it to a long-lasting top-of-mind preference, a community membership. That’s why we pioneer interactive digital signage systems for a great experience. Think Big: Metrics. ROI. Efficiency.
  10. 10. wayfinding & VR tours products & promos ads & shopping guide web & mobile apps data & questionnaires photo/ video sharing event schedules, QR loyalty & lottery ambience & well-being urgent messages high-end design body audience analytics system 2x 55″ FHD LED displays adaptive multi-touch interface 4G cloud DS player OS + retail software Hi-Fi surround sound 7 colors LED lighting … everything you want it to be
  11. 11. perfect sized display integrated top multimedia
  12. 12. Interactive totems and kiosks Monitoring /Statistics Indoor & Outdoor displays POS & & Parking CMS, DB & DS Server Content Upload and Management VIDEO | AUDIO | IMAGES | RSS, FILES | WEB APPS Advertising & Infotainment Content SOFIA | ZAGREB
  13. 13. Audience analytics Remotely managed Energy Efficient Rich Interactive Experience Attention Relevancy ROI & Sales Satisfaction Expenses Queues TCO
  14. 14. depending on the model: - acquired in-house or outsourced - pay per impressions or views customer is Bank customer is Mall
  15. 15. Mall investors need to Increase dwell time and revenues Diversify and streamline communication channels DIGITALIZE the offer for efficient POS marketing 3D Way-finder/ Search / QR copy to mobile
  16. 16. ZilverSlate in EU & UAE malls
  17. 17. ALMONDO™ Almondo in 6 cities
  18. 18. StandOut private banking
  19. 19. the multi-touch multi-user multi-media table present your project in 360 o view, move the images in a fast and natural way
  20. 20. the ultimate interactive DS software for advertising, web applications, presentations, videoconferencing, infotainment…
  21. 21. Don’t talk to 5 providers, talk to 1: ALL-IN-ONE PACKAGE Design & Production Screens & Players Content Creation Network & Software Management & Support
  22. 22. GOALS & STRATEGY DESIGN & PRODUCTION CONTENT & SUPPORT AUDIENCE & BEHAVIOR CUSTOMER EXPERIENCE
  23. 23. Brand Touch is an European supplier of touch screen display systems and digital signage services for the retail industry. We design, produce, deploy and support digital signage for banks, malls, hotels, galleries, showrooms and trade shows. With a worldwide network of system integration partners and top10 technology vendors, our customers receive hardware and software consulting, deployment and support: a custom all-in-one digital solution from a reliable partner.
  24. 24. www.brand-touch.eu © Brand Touch EU. All rights reserved. Community registered kiosk / totems designs and trademark. coming soon to your mall

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