1. 2013

2. AGENDA
 Mobile Interpretation

Goals, Ideas, and Challenges
 OnCell Summary
 Demo “MyOnCell” Interface
2

3. ABOUT ONCELL
 Founded in 2006
 Over 1,200 sites with 15,000 points of interest
 Over 8.5 million end users
 State-of-the-art platform for mobile technology
 Exceptional customer service
 Core competency is technology
 Partnerships in exhibit creation, script-writing and
audio production
3

4. U.S. CELL PHONE/SMARTPHONE USAGE
39%
61%
Smartphone Users
Cell Phone Users
Data from nielsen.com, 2013
4

5. BREAKDOWN OF SMARTPHONE USERS
7%
40%
iPhone Users
53%
Android Users
Other platforms
Data from CTIA.org, 2011
5

6. WHO DOES ONCELL SERVE?
 Museums
 Art Galleries
 Historic Sites
 National, State and Local Parks
 Zoos & Aquariums
 Gardens & Arboretums
 Colleges & Universities
 Cities & CVBs
6

7. MUSEUMS
7

8. ART GALLERIES
8

9. GARDENS & ARBORETUMS
9

10. WHAT DOES ONCELL OFFER?
Cell Phone Tours
Mobile Web Tours
iPhone and Android Apps
Text Messaging
QR Codes
Mobile Giving
Q Interactive Suite
Quest Scavenger Hunt
10

11. 11

12. VALUE PROPOSITION
Enhances the Visitor Experience
Leverages Technology
Differentiation
Flexibility
Reporting
Increase Membership
Sponsorship Opportunity
12

13. MY ONCELL PLATFORM
Clients receive an online account to
manage their content
Upload and edit current exhibit files
Instantaneous changes; 24/7 access
Preview content files online
point,
No service change charges
click,
save!
13

14. MY ONCELL REQUIREMENTS
 No equipment to buy
 No software package to load/update
 All you need is internet access!
14

15. STEPS TO BUILDING AN ONCELL TOUR
1. Identify your points of interest
2. Write the scripts
3. Record & gather content
4. Build the tour
5. Create signage/marketing
15

16. 16

17. Hundreds of Customers, Millions of Visitors
17

18. Cell Phone Tours
 Call a local number to hear recorded audio
 Visitor feedback and statistics
18

19. Mobile Web Apps
 Interactive Features
 Aligns with Current Smartphone Trends
 Android, iPhone, BlackBerry….
 Customized for phone’s browser + OS
 Includes
Audio, Images, Videos, Feedback, Ratings, Map
s….
 Social Media
19

20. QR Codes
• Requires Smartphone and QR Reader
• Access content on Mobile Web App
• Added to signs, labels and marketing
• Steady growth and adoption
20

21. Native Apps for iPhone &
Android
 Custom or Channel App with
Audio, Images, Video, Map……
 Complete Tour Download
 GPS and Map Navigation
 Search Capability
21

22. Q Mobile Surveys
Intuitive, user-friendly, simple to
deploy
Collect votes with real time display
Green solution (no paper)
Fast & reliable method of gathering
data
22

23. Mobile Giving
 Allows visitors to give money
via mobile phone
 Support your financial
mission!
 Text, Text Pledge and Phone
23

24. Social Media
Facebook
Twitter
24

25. Text Messaging
 Interact with your visitors
 Create Scavenger Hunts
 Play Games
 Mobile Web Link to Visitors
 Text a Discount or Special Offer
25

26. • Mobile scavenger hunt-style
adventure
• Visitors guide themselves to
‘mystery’ destinations that you
create at your venue or site
• Combines elements of geocaching, scavenger hunting
and self-guided mobile
touring.
26

27. Tour Statistics & Mobile Analytics
Know where your visitors are from on the Google “Pin” Map
27

28. Tour Statistics & Mobile Analytics
• Robust mobile analytics
•
•
•
•
platform
Provides a wealth of data for
your tour calls and mobile
hits
Find origins of mobile traffic
Make predictions about
where tour traffic will
increase
Export your data to an Excel
spreadsheet - perfect for
sharing with
colleagues, board members
and grant providers!
28

29. 29

30. ONCELL SUPPORT
Client Account Manager
 Assist in building &
maintaining tour
Marketing Department
 Tips on best practices
 Signage and publicity
24/7 Technical Support
30

31. www.oncell.com | (585) 419-9844 | info@oncell.com
31