Case study using Foursquare Swarm Badge party for social media marketing

1. Foursquare – How to get more people in your store today Grow Customer Awareness & Engagement with your brand Find out more online: http://whitetshirtdigital.com/foursquare This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

2. Case Study: Foursquare Party Client Overview: Mobile Operator in Latvia Idea: Foursquare Swarm Badge Party Why Foursquare? Event Planning & Organisation Results Vive le ROI – calculating return on investment Social Media - 5 key trends you should know 2 bonus material Damien Saunders - Foursquare Swarm Badge

3. Mobile Operator in Latvia opens new tech hub centre Wants to position itself as a leader in social media and new technology Supports value proposition as a mobile network operator Wanted to do something as a first in Riga and Latvia / Latvija 3 Damien Saunders - Foursquare Swarm Badge

4. Idea: Hold a Foursquare Swarm Badge in the new centre Hold the first Swarm Badge party in Latvia – which is a unique badge to collect Bring more than 50 people in the same place who have an interest in technology and smart phones (Blackberry, Android, iPhone, Nokia, etc) Demonstrate that Riga, with its population of > 1 million already has a large enough base of smart phone owners and app users 4 Damien Saunders - Foursquare Swarm Badge

5. Why Foursquare? With over 3,000,000 users this mobile social network is getting interest around the world Its game play provides many fun ways to interact with customers Foursquare is supported with native apps for Android, iPhone & Blackberry A quick search on Twitter showed good updates from Foursquare users in Riga 5 Damien Saunders - Foursquare Swarm Badge

6. Event Planning & Organisation In House Announced on CTO’s blog Used company Twitter account to build up interest and excitement Prepared a lucky draw prize (new smart phone) Prepared the venue and a drink for everyone that attended. External Marketing Comms Setup event pages on Twevite to manage RSVP Managed traditional PR and communications Contacted Riga’s community of bloggers and geeks Co-ordinated internal activities 6 Damien Saunders - Foursquare Swarm Badge

7. Results to be happy with 7 40 Minutes to earn Swarm Badge >100 People who turned up to store Damien Saunders - Foursquare Swarm Badge

8. Vive le ROI Cost Calculation Return on Investment for social media marketing can be tricky to calculate Total up the direct costs of the event (prizes, drinks, advertising, staff time) and divide this by the attendees to get a cost per head. Benefits Engagement for customers – everyone that attended uses social media and is now a friend of the store Awareness – The people who came along and their friends all know about the new store Customer Service – its what the new store is for! 8 Damien Saunders - Foursquare Swarm Badge

9. Social Media – 5 Key Trends to know bonus Live chat for online sales support Using Twitter for customer service Order support is critical to any e-shop 60% of large corporations in USA use Twitter All FAQ’s & help content indexed in Google Help Content integrated with helpdesk & social media Is your help content searchable? ieRightNow, Zendesk “Social Media provides one of the most effective marketing channels today – for sales & service.” Customer ‘help’ customer forums Allows customers to answer device ‘specific’ questions 9 Damien Saunders - Foursquare Swarm Badge For all the details contact me

10. THANKS To everyone that was involved in setting up or running the event 10 Damien Saunders - Foursquare Swarm Badge

11. British Interactive Media Association - Member What Next? GET IN TOUCH Damien Saunders www.whitetshirtdigital.com M: +447919110638 E: hello@damiensaunders.com T: damiensaunders This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.