Google rep mgmt for be the change dec 4

Google Reputation
Management
Be The Change
December 10, 2009

Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn

 Do you ever want to tell someone your
phone number and suddenly forget
the number – because you never call
yourself?
 Arguably the most important contact
information piece about us is forgotten
because we never call ourselves –
 Similar with Google Reputation…


Why Google Reputation
Matters
 No phonebook use anymore – the
world’s largest directory of people,
products, services and information is
being searched though billions of
times
◦ HR professionals & hiring managers
◦ Journalists/reporters
◦ Blind dates, or anyone with a curiosity or
interest in uncovering information about
you

What is your Google Reputation?
 The cumulative quality & quantity of
web pages that are returned in Google
search results when your name is
entered
◦ Are you easy to find?
◦ Do you like how you look?


You’re in control of your
content
 You choose the style & tone of your
reputation by embracing your ability to
define your own web content – project
your personal & professional public
image on all forms
 Keep in mind, EVERY online comment
or action you take exists forever and is
out of your control
◦ Toronto Star Rule


On top of Google
 Google search indexes web pages
and then ranks the results to return
the most relevant results:
◦ Matching Keywords
◦ Recently updated pages (Twitter,
Facebook)
◦ Lots of relevant links
◦ Video
◦ MP3s


Your 1st Search
 The first time you search your own name
on Google, take note of the date and:
◦ The number of search results returned

◦ The first page of results/referring URLs
 Are they yours?
 Are they positive?
◦ Follow every link to check out & approve


Reputation Building Blocks
1. Create a community - Social
Networking Platforms
 Facebook, Twitter, LinkedIn
2. Comment/Review on existing pages
 Associates your reputation with the page
content
3. Publish - Your own web content
 Blog/website, YouTube Channel, Podcast


Eeeks! Negative Links
 What do you do when you see a link
or comment that doesn’t positively
contribute to your reputation?
◦ BURY IT – create more recent content
that portrays you in a positive light
 Remove old or non-beneficial links


Facebook Reputation


Facebook Reputation
 Build a profile that shows the various
facets of your personality
◦ Use your real name
 Fun-loving side to friends & family
 No drunk pics
 Professional side for everyone else
 Share helpful links relevant to your professional peers
 Open, fun conversation with powerful people
 List/link your websites to your profile

 BLOCK individuals you do not want to
connect with or who would tarnish your
reputation

Twitter Reputation


Twitter Reputation
Twitter is the professionals way to stay in
touch with each other throughout the day
Book authors, politicians, potential clients
& employers, potential suppliers &
service vendors, journalists,
students/professors

 Profile is limited so Tweets build your rep
 Use your real name
 Choose most important link for profile
 “Star”/favorite the right Tweets

Comments & Reviews
 Develop a strategy to leave comments
around the web on blogs where the topic
is relevant to your business/interests
◦ Use your real name
◦ Link to your blog/website
◦ Google results link to the blog
 Book reviews on Amazon
◦ Use your real/business name
◦ Include your URL
◦ Google results show your name associated
with book/author

Your own website/blog


CommonName.com
 Purchase yourname.com URL
◦ Use as redirect to your current
blog/website
◦ Always available to start new blog to
manage reputation & add multiple links to
your highest Google RESPs
 If you have a common name, rebrand
yourself using a middle initial
◦ Include on business cards
◦ Include on all websites & online profiles

DH Partners Media Planning
can help you:
 Create your Online Reputation plan
 Find & connect with your target group
 Marketing plan development,
especially:
◦ Online publicity development/Blog Tours
◦ Social media campaign strategy &
execution
◦ Paid media planning, rate negotiations

Thank You

DEBBIE HOROVITCH
DH PARTNERS MEDIA PLANNING
TWITTER: @DEBBIE_H2O
FACEBOOK
LINKEDIN
DEBBIE@DHPTORONTO.COM
416-276-8927

Google rep mgmt for be the change dec 4

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