A deep dive into social media tactics for Nonprofits

1. Coalition U: Social Media Best Practices
Creating and Managing Your Social Media Accounts
Friday, February 7th, 2014
9:00 – 10:30 AM
Philadelphia Fight's KEYSPOT
1233 Locust Street, Philadelphia, PA

2. About Coalition U
 Capacity building seminars and workshops
 Core Workshop Series
 One-on-One Technical Assistance
 Coalition U Lecture Series
 Focused on improving nonprofit organizational growth and
development
 Gives nonprofit leaders access to insights and expertise of
seasoned government, corporate, and community leaders in
the Greater Philadelphia region
To learn more email us at CoalitionU@uac.org
#CoalitionU

3. Agenda
Creating and Managing Your Social Media Accounts
• Twitter Setup
• Signup, Profile Completion, Interface walkthrough
• Facebook Setup
• Signup, Profile Completion, Interface walkthrough
• Linkedin Setup
• Signup, Profile Completion, Interface walkthrough
• Hootsuite Setup
• Signup, Profile Completion, Interface walkthrough
#CoalitionU

4. Key Social Media Setup Tips
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Uniform Branding
• Make sure your logos, pics, etc are all up to date and you choose
profile colors that match your brand
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Password Management
• You will be juggling multiple passwords, if you write them down keep
them secure
• If you let staff use the passwords make sure you change your
passwords as often as your staff does
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Avoid Username confusion
• Try to use the same username across all platforms if possible
#CoalitionU

5. Coalition U: Social Media Best Practices
Social Media 101: Expanding My Outreach
Friday, February 7th, 2014
9:00 – 10:30 AM
Philadelphia Fight's KEYSPOT
1233 Locust Street, Philadelphia, PA

6. How to Grow Your Followers
Do something worth tweeting or tweet something worth reading – Ben Franklin
Cross-promote: All these services have buttons and widgets that you want to put on
your main site to help people share your content and to increase your fanbase
Twitter
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Be active, interesting and responsive
Retweet things your supporters tweet
http://michaelhyatt.com/12-ways-to-get-more-twitter-followers.html
Facebook
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Use more Picture and Videos and tag your volunteers and supporters
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Have round number goals for fans and ask people for help: 100, 1,000 etc
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http://www.reliablesoft.net/how-to-get-your-first-10000-fans-on-facebookcase-study/
Linkedin
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Use keywords to drive search results to your company page
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Create a group for your Stakeholders, who want more ‘insider info’
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http://www.greenbuzzagency.com/9-ways-to-get-linkedin-company-pagefollowers/
#CoalitionU

7. How to Understand your Analytics
You should be monitoring your Social Media Analytics at least monthly so
you can make adjustments and discover trends. There are many free tools
available:
Twitter
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tweetreach.com will help you measure how many people saw your tweet or
hashtag
followerwonk.com will help you understand who follows you, compare
yourself to people like you can other key data points
Facebook
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Facebook has a built in system called Page Insights, you will see how many
people see your posts, track your likes, reach and engagement
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https://www.facebook.com/help/www/336893449723054?rdrhc
Linkedin
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Your Company page has similar analytics to Facebook, but also added
features about the demographics of who is following you
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http://inmaps.linkedinlabs.com/ - This map will let you visualize your
network clusters.
#CoalitionU

8. Social Media Etiquette
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Customer Service
• Everyone is watching – so if someone has a negative experience
with your Org or Staff – responds quickly to resolve it
• Often Twitter get better results than a customer service call
Know which account you are posting to
• Often you or your staff may be logged into the Org’s and their
personal twitter/facebook on their computer or phone and they
don’t check which account they are in before they post.
If you are going to make a joke – it should be ‘110% safe for work’
• If it could offend anyone in the slightest, don’t do it, there are
people just waiting for you to mess up
SPELLCHECK!
More tips from the Pros
Social media etiquette facebook edition
#CoalitionU

9. How to generate funds with social media
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Multiple posts to your traditional campaigns
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Have flash sales of branded products
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Leverage the size of your followers when selling event sponsorships
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Make a unit of Money equal a unit of Good
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$5 can vaccinate a child
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Ask people for just $5 and have them share that they gave
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The Top 4 Nonprofit Social Media Campaigns of 2013
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At the Social Media for Nonprofits conference, Carie Lewis of the
Humane Society of the United States shared how her organization's
Facebook strategy has raised about $200,000 per year.
#CoalitionU

10. Other Major Social Media Platforms
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Google +
• Google+ is a social networking and identity service
owned and operated by Google Inc.
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Pinterest
• Pinterest is a pinboard-style photo-sharing website that
allows users to create and manage theme-based image
collections such as events, interests, and hobbies
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Instagram
• Instagram is an online photo-sharing, video-sharing and
social networking service that enables its users to take
pictures and videos, apply digital filters to them, and
share them on a variety of social networking services,
such as Facebook, Twitter, Tumblr and Flickr.
#CoalitionU

11. @UACoalition
@CoalitionU
Thank you for attending Social Media Best Practices
Special Thanks to Our Sponsors
Urban Affairs Coalition & Wells Fargo
#CoalitionU

12. Next Coalition U Series
Crowdfunding
Wednesday, February 26th
12 PM – 2PM
PECO – 2301 Market Street
Energy Hall – Room B
Complimentary lunch provided
Sponsored by: Urban Affairs Coalition & PECO
#CoalitionU