Engaging business in soc media


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Intro to use of SM for businesses.

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  • Source: comScore Media Metrix – GREEN EXPO – sponsored by Nebraska Turfgrass Association and the Nebraska Nursery and Landscape Associations.
  • 9 social media sources listed above. How many of you use at least one of them either for personal or for business? How many of you use Facebook? Etc. to get an idea of useage of social media at this point? Personal? For business?
  • Dennis We tried uploading presentation to slideshare.net as a source to save printed paper. Will test it to see how well it works.
  • Dennis
  • Dewey   79%American adults used tnternet in 2009, up from 67% Feb. 2005 46% of online American adults use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 As of August 2009, Facebook was the most popular online social network for American adults
  • Dewey will do
  • Dennis will demonstrate this. Social Network Sites
  • The power of Twitter is in the conversation and community.  The conversation is happening with or without agriculture.  Communities are being engaged around issues such as organics, sustainability, environmental regulations and other issues relevant to your business.  Misinformation about modern agriculture is being proliferated, such as a self-proclaimed farmer in NYC .  In the last 24 hours, I’ve– (Michelle Payne-Knoper) had a lively discussion about “factory” farms with people in the UK, L.A. New York City and Virginia. Are we going to change the minds of the extremists?  No, but we can at least get agriculture’s side of the story told far more effectively than what we have in mainstream media.  I’ve spent 8 years trying to help agriculture find its voice – and honestly can say I’ve never seen the engagement of different perspectives in the conversation like what has happened on Twitter. Twitter is pretty simple – you find people you’d like to learn more about and “follow” them.  You have 140 characters to communicate the info you want to share.  Farmers tweet from their tractors and barns, ag media people are tweeting the latest news you need, academia are sharing technical information and commodity groups are spreading information about the value of farm products. If you need some help, just come on over to one of my new “Techniques for Ag Tweeps & Tweets”  webinars.  Or, connect with me on Twitter . To tweet or not to tweet – it’s up to you, but if you’re in agriculture, I’d suggest you jump on the train before you look back and realize it’s run with conversations running rampant that further misconceptions of our business.  The power is in the people – and you hold those reins. Get started now…. http://twitter.com Source: Cause Matters Twitter: Twitters Business Value in Agriculture – Michelle Payne-Knoper When this question was posed on Twitter, “Why do you think Twitter is valuable to agriculture? Asking for responses back in 30 minutes, these are some of the responses she got back….
  • Facebook demonstration can come following this information or later.
  • This short video just gives a tour of Midwest Laboratories facebook page. Their ‘landing page’, the page that non fans will visit when brought there from Twitter or other social media locations. Go to http://delicious.com/sewardextension/socialmediaguides/ then select Creating a ‘Landing Page’ in Facebook to learn the steps of doing so.
  • In the last year, many farm lobbying groups have established a presence on Facebook and Twitter in an effort to reach out to farmers. Americans farmers are old and getting older, with an average age of 57.1 in 2007, up from 55.3 in 2002. Social media, like most technology trends, is still thought of as the domain of young people, but the two fastest-growing age demographics on Facebook are 35- to 54-year-olds and those 55 and above, according to a Jan. 2009 analysis by iStrategyLabs, an online marketing company. "Every single advocacy group is thinking about how they can [use] social technology and social media to engage people who are passionate about their causes," said Peter Corbett, CEO of iStrategyLabs. "We don't have an excuse to think, 'We don't need to focus our marketing campaign there because our audience isn't there.' Because it is."
  • This is what Twitter looks like. You can join by going to http://twitter.com negreenexpo user pswd: NE1234 Tue Jan 20, 2009 Explore the Twitter Hashtag There is a pretty useful trick that twitter insiders use all the time called a hashtag. The roots of the #tag are buried somewhere in IM coding, but it’s what you can do with it using twitter that matters. ( More on hashtags if you want to techie stuff on this.) The hashtag or #tag added to a tweet acts as way to create categories, groups or topics for tweets that others can use as well. This way, tweets can easily be grouped together using the search.twitter.com feature. Let me give you a very commonly used tactic for this. Let’s say a group of folks are attending a workshop and tweeting their notes in real time. If everyone at that workshop were asked to add something like #mkt101 to their tweets, everyone present or not can see and share all the notes in one place. During earthquakes and fires hashtags are a great way for people to get news. Promoting events and product launches via a hashtag helps keep the word in context Companies often use hashtags as a way for remote employees to use twitter as a communication tool for all the stuff people should stay on top of. I use a hashtag for each of my live webinars and then people tweet and ask questions via twitter and I have a back channel of conversation and notes and another source of relevant content to support the webinar.
  • This short video tours the UNL Extension huskerpreNeur blog created in wordpress.com. This blog captures educational opportunities offered by UNL Extension as well as eXtension. A great place to add new content and provide links to Twitter and Facebook.
  • (Dewey)   go to Flickr and demonstrate how to use ... with examples   how to set up an account   upload photos
  • Source: comScore Media Metrix – GREEN EXPO – sponsored by Nebraska Turfgrass Association and the Nebraska Nursery and Landscape Associations.
  • Engaging business in soc media

    1. 1. "Engaging Your Business in Social Media" Dennis Kahl UNL Extension Educator [email_address]
    2. 4. Do you use any of these now?
    3. 5. Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0 Search YouTube ‘Did You Know 4.0?
    4. 6. Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your audience is active online. </li></ul></ul><ul><ul><li>Technology can make your life easier! </li></ul></ul>
    5. 7. Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
    6. 8. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><li>Since August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
    7. 9. Of adult SNS users: <ul><ul><li>73% have a Facebook account </li></ul></ul><ul><ul><li>48% have a MySpace profile </li></ul></ul><ul><ul><li>14% have an account on LinkedIn </li></ul></ul><ul><ul><li>1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.com </li></ul></ul><ul><ul><li>10-12% are on &quot;other&quot; sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
    8. 10. Harness the power of SNS 1 Cell Phone Text           Amplify Amplify         Twitter and Wordpress Twitte r        Facebook
    9. 11. My Blackberry isn’t working!!!
    10. 12. Why Should Your Business or Organizataion be a part of Social Media? <ul><li>Relationships – Putting a face your business and making them human. </li></ul><ul><li>Allows you to reach audiences away from your immediate local area. </li></ul><ul><li>Unites related groups and leverages the playing field. </li></ul><ul><li>Great way to spread info to other groups in a quick manner. </li></ul><ul><li>Great way to tell your story to a variety of audiences. </li></ul>
    11. 13. <ul><li>First known for its ability to create social networks of personal friends, thus sharing what’s happening, photos, videos, etc. </li></ul><ul><li>Now also considered as a great place to create a web page to reach targeted audiences in a direct marketing way for very little cos. </li></ul><ul><li>Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience. </li></ul>
    12. 16. Facebook and Blog
    13. 17. Example Facebook Businesses <ul><li>Pepsi Refresh </li></ul><ul><li>McDonalds </li></ul><ul><li>Midwest Laboratories </li></ul>
    14. 18. Now let’s join a Facebook page <ul><li>First, we’ll create one </li></ul><ul><li>Of course we need to have our account set up. </li></ul><ul><li>Only one account per person is allowed. </li></ul><ul><li>What shall we name the page that would be a resource for you all to share? </li></ul><ul><li>After it is created, be sure you join it. </li></ul><ul><li>Write down the Facebook page name on the small resource card you have </li></ul><ul><li>Type in the complete page name in the search box and it will take you there. </li></ul>
    15. 19. Some Facts <ul><li>Social media is still thought of as the domain of young people but it isn’t! </li></ul><ul><ul><li>Fastest growing age groups on Facebook are 35-54 year-olds and those 55 and above. </li></ul></ul><ul><li>Special interest groups are using social technology and social media to engage people who are passionate about their causes. </li></ul><ul><li>Our audience is there and more will be soon. </li></ul>Source: Emily Vaughan – National Journal – 10-19-09 Nextgov
    16. 20. Join Facebook Page <ul><li>Search ‘Nebraska Social Media Workshop’ </li></ul>
    17. 21. Twitter.com
    18. 22. How to use Twitter <ul><li>Must have an account, which is free. </li></ul><ul><ul><li>Select a user name you can live with </li></ul></ul><ul><ul><li>Determine password that you can remember </li></ul></ul><ul><li>Begin to follow people </li></ul><ul><li>Find groups that are of your interest </li></ul><ul><li>Make contributions to the group for recognition </li></ul><ul><li>The more you contribute the more that people will follow </li></ul><ul><li>Let’s see how it works. </li></ul>
    19. 25. Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.  </li></ul></ul><ul><ul><li>Green Expo is using the hashtag #negreenexpo . </li></ul></ul><ul><ul><li>You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop. </li></ul></ul>
    20. 26. Let’s Tweet Send all your tweets including this #hashtag first. #schuyler11
    21. 27. TweetDeck
    22. 28. Blogs
    23. 29. extensioneducator.wordpress.com/
    24. 30. Dorchestertimes.com (Blog)
    25. 31. Huskerpreneur.com
    26. 34. Flickr.com <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li>http://www.flickr.com/photos/grownebraska/ </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li>http://flickr.com/photos/24575426@N07/ </li></ul></ul></ul>
    27. 35. Becoming Acquianted with SMS <ul><li>Identify your target audience </li></ul><ul><li>Explore different social media tools </li></ul><ul><ul><li>How they work? </li></ul></ul><ul><ul><li>What they can do? </li></ul></ul><ul><ul><li>How you can make one or more work for you? </li></ul></ul><ul><li>Search for other businesses similar to yours on Facebook, Twitter, YouTube, Wordpress, Blogspot, etc. </li></ul>
    28. 36. “ Engaging Your Business in Social Media &quot; Dennis Kahl UNL Extension Educator [email_address]