#1: Know Your Business
Our definition of Public Relations:
Public Relations is about reputation - the result
of what you do, what you say and what others say
Public Relations is the discipline which looks after
reputation, with the aim of earning understanding
and support and influencing opinion and behaviour.
It is the planned and sustained effort to establish and
maintain goodwill and mutual understanding
between an organisation and its publics.
#2: Know Your Profession
• Understand the meaning of
• Understand the strategic role
of PR in supporting business
• Understand the role of PR in
#3: Know digital, social
• Shift: broadcast to
• Shift: old media
to/from new media
• Shift: consumer -
creator - publisher
• Shift: your thinking
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Maximizing Your Potential
#MIPAA Kick Start Programme, Maidenhead, September 18, 2015