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@jangles 1
Maximizing Your Potential
Neville Hobson
@jangles
#MIPAA Kick Start Programme
Maidenhead, September 18, 2015
@jangles 2
@jangles 3
@jangles 4
• Communicator
• Blogger
• Podcaster
• Digital natural
• Test pilot (shiny new objects)
• Experimenter
• Visual...
@jangles 5
You can’t tell anyone anything new
any more.
They already
Googled it.
@jangles 6
Understand…
–The difference between uninformed
behaviour and good practice
–Organization change
–Behavioural ch...
@jangles 7
http://www.adweek.com/adfreak/chrysler-throws-down-f-bomb-twitter-126967
@jangles 8
https://twitter.com/davewalker/status/579256621689364481http://tomfishburne.com/2011/02/for-immediate-release.h...
@jangles 9
Pity the PR person
who is not agile and
technically astute
Brian Kardon, CMO, Lattice Engines, New York
http://...
@jangles 10
=
} Drivers
Key Enabler
@jangles 11
Maximizing Your Potential
5 tips
@jangles 12
#1: Know Your Business
• Vision
• Mission
• Culture
@jangles 13
Our definition of Public Relations:
Public Relations is about reputation - the result
of what you do, what you...
@jangles 14
#3: Know digital, social
• Shift: broadcast to
engagement
• Shift: old media
to/from new media
• Shift: consum...
@jangles 15
#4: Know Trends
http://releasd.com/576a/digitalprreport2015
@jangles 16
#5: Know
Industry
Developments
http://amecorg.com/barcelona-principles-2-0/
@jangles 17
Ultimately, be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courage...
@jangles 18
This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.
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Maximizing Your Potential

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Deck used in presentation to MIPAA Kick Start programme at Volvo Cars UK, Maidenhead, on September 18, 2015.

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Maximizing Your Potential

  1. 1. @jangles 1 Maximizing Your Potential Neville Hobson @jangles #MIPAA Kick Start Programme Maidenhead, September 18, 2015
  2. 2. @jangles 2
  3. 3. @jangles 3
  4. 4. @jangles 4 • Communicator • Blogger • Podcaster • Digital natural • Test pilot (shiny new objects) • Experimenter • Visualizer • Eternal optimist http://www.nevillehobson.com/about/
  5. 5. @jangles 5 You can’t tell anyone anything new any more. They already Googled it.
  6. 6. @jangles 6 Understand… –The difference between uninformed behaviour and good practice –Organization change –Behavioural change –Technology change
  7. 7. @jangles 7 http://www.adweek.com/adfreak/chrysler-throws-down-f-bomb-twitter-126967
  8. 8. @jangles 8 https://twitter.com/davewalker/status/579256621689364481http://tomfishburne.com/2011/02/for-immediate-release.html
  9. 9. @jangles 9 Pity the PR person who is not agile and technically astute Brian Kardon, CMO, Lattice Engines, New York http://www.fastcompany.com/3000994/best-practices-b2b-pr
  10. 10. @jangles 10 = } Drivers Key Enabler
  11. 11. @jangles 11 Maximizing Your Potential 5 tips
  12. 12. @jangles 12 #1: Know Your Business • Vision • Mission • Culture
  13. 13. @jangles 13 Our definition of Public Relations: Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. #2: Know Your Profession • Understand the meaning of ‘Public Relations’ • Understand the strategic role of PR in supporting business goals • Understand the role of PR in your business ” “ http://www.cipr.co.uk/content/careers-advice/what-pr
  14. 14. @jangles 14 #3: Know digital, social • Shift: broadcast to engagement • Shift: old media to/from new media • Shift: consumer - creator - publisher • Shift: your thinking https://blog.kaspersky.com/office-of-the-future/7343/
  15. 15. @jangles 15 #4: Know Trends http://releasd.com/576a/digitalprreport2015
  16. 16. @jangles 16 #5: Know Industry Developments http://amecorg.com/barcelona-principles-2-0/
  17. 17. @jangles 17 Ultimately, be… • Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous
  18. 18. @jangles 18 This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:  +44 7577 997 222  neville@nevillehobson.com  www.nevillehobson.com  @jangles Maximizing Your Potential Neville Hobson @jangles #MIPAA Kick Start Programme, Maidenhead, September 18, 2015

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