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Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud

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Live and Interactive: Your Website in Focus
Presented by Raheel Gauba, Brand Leader, Blackbaud

Did you know that it takes only a 20th of a second for your audience to make decisions about your organization based solely on the look and feel of your website? In this hands-on, interactive presentation, you’ll get tips on how to effectively share information, communicate in a personalized manner, support organizational goals, build a community, and strengthen relationships using your website. Plus, learn from live reviews of real nonprofit websites—maybe even your own!

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Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud

  1. 1. LIVE & INTERACTIVE YOUR WEBSITE IN FOCUS Raheel Gauba Manager of Online Strategy at Blackbaud INTERNET FUNDRAISING SYMPOSIUM CHICAGO, ILLINOIS Friday, May 30, 14
  2. 2. #liveInt 12 Donor Pyramid. Friday, May 30, 14
  3. 3. #liveInt 13 Digital toppled the donor pyramid. Actually, it crumbled it. Research showed we were losing up to 70 percent of our donors before they ever moved up the ladder. - Claire Axelrad http://www.fundraisingsuccessmag.com/article/rip-donor-pyramid/1# Friday, May 30, 14
  4. 4. #liveInt SOME INTERESTING FACTS 14 NEW! 94% of people cited web design as the reason they mistrusted or rejected a website. SOURCE: 2012 Mobile User Survey 94% of people cited web design as the reason they mistrusted or rejected a website. SOURCE: 2012 Mobile User Survey Friday, May 30, 14
  5. 5. #liveInt SOME INTERESTING FACTS 14 NEW! It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website. SOURCE: BBC It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website. SOURCE: BBC Friday, May 30, 14
  6. 6. #liveInt SOME INTERESTING FACTS 14 NEW! 40% of people will abandon a web page if it takes more than three seconds to load. SOURCE: eConsultancy 40% of people will abandon a web page if it takes more than three seconds to load. SOURCE: eConsultancy Friday, May 30, 14
  7. 7. #liveInt SOME INTERESTING FACTS 14 NEW! 48% of people cited a website’s design as the number one factor in deciding credibility SOURCE: SME Website Statistics. Feb 27, 2014 48% of people cited a website’s design as the number one factor in deciding credibility SOURCE: SME Website Statistics. Feb 27, 2014 Friday, May 30, 14
  8. 8. #liveInt FOUNDATIONS OF SUCCESSFUL WEBSITES 15 UNDERLYING STRATEGIES FOR NONPROFITS: SHARE INFORMATION MORE EFFECTIVELY COMMUNICATE IN A PERSONALIZED MANNER SUPPORT ORGANIZATIONAL GOALS BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS Friday, May 30, 14
  9. 9. #liveInt IT’S THE ERA OF SIMPLICITY & USABILITY 16 Aaaah! No more blinged out websites!The KISS principle is more important than ever before - Regardless of taste! Simple rule: If a child can’t use it, it’s probably too complex! Friday, May 30, 14
  10. 10. #liveInt GO MOBILE OR GO HOME! 17 More people are browsing your website using a mobile device than ever before... ARE YOU READY FOR THEM? FACT: Mobile usage will trump desktop web usage in 2014. source: tag.microsoft.com Friday, May 30, 14
  11. 11. #liveInt YOUR SUPPORTERS ARE SOCIAL... HOW ABOUT YOU? 18 Focus on ENABLEMENT Announcements vs. Conversation-starters Communication Kits Friday, May 30, 14
  12. 12. #liveInt 19 CREATE VISUAL + SHARABLE CONTENT! 50% your brain is involved in visuals. 0:01s Time it takes to evaluate a visual scene. People remember 80% of what they see (20% of what they read). sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual Communication Cutest couples contest photo credit: ASPCA Friday, May 30, 14
  13. 13. #liveInt 20 HOW ABOUT PIZZAWITH YOUR USERS? Write down the 5 most important tasks your users need to perform on your website. Invite your most engaged audience and some staff members for lunch. Ask them to complete those tasks. Evaluate time taken and capture comments and feedback. Put plans in place to address feedback and improve task times. Friday, May 30, 14
  14. 14. #liveInt 21 EMOTIONS LEAD TO ACTIONS / blog regularly. / use powerful titles ~ be brave! / use one engaging image (ideally). / call out featured quotes. / calls to action should be short, simple and feel urgent. Friday, May 30, 14
  15. 15. #liveInt 22 (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU? 5,459 PEOPLE SERVED 99,299 GALLONS DELIVERED 1.2M PETITIONS FILED 76,229 LIVES SAVED (AND COUNTING) Friday, May 30, 14
  16. 16. #liveInt 23 HARNESS THE POWER OF EMAIL! #1 Activity on Smart Phone. But nonprofits are competing for mindshare in the inbox Friday, May 30, 14
  17. 17. #liveInt 24 HARNESS THE POWER OF EMAIL! 86% 86% 87% 88% }use the internet mostly for email Friday, May 30, 14
  18. 18. #liveInt 25 HARNESS THE POWER OF EMAIL! Signup days } High likelihood to give Welcome series Sustainer series $ $ $ $ $ $ $13in revenue / email subscriber 4xAmount of funds raised via multi email series $3ROI per $1 spent on average Friday, May 30, 14
  19. 19. #liveInt 26 your turn! Friday, May 30, 14
  20. 20. LIVE & INTERACTIVE YOUR WEBSITE IN FOCUS THANK YOU Raheel Gauba Manager of Online Strategy at Blackbaud @raheelgauba slideshare.net/raheelgauba raheel.gauba@blackbaud.com INTERNET FUNDRAISING SYMPOSIUM CHICAGO, ILLINOIS Friday, May 30, 14

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