Websites are DEAD


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Drew Shope of Thrive Social Media explains why your web 1.0 site sucks and why blog-based sites are like, totally the coolest. And if all the Cool Kids are doing it, why aren't you? You want to be cool, don't you?

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Websites are DEAD

  1. 1. The Website is DEAD<br />
  2. 2. Quick Commercial:<br />Thrive is about empowering you. We get your new web presence off the ground. Instead of waiting around, we get you going with a running start. <br />Instead of learning how to set this up, make it work, and then get it going, you can just get it going.<br />Do what you do best, leave the other stuff to the rest. <br />
  3. 3. First of All:<br />THERE IS NO SUCH THING AS A SOCIAL MEDIA EXPERT.<br />This stuff changes about every 90 days or so. We are all learning what does what, and how it can work, and what doesn’t work. <br />By the time the dust settles, it’s probably too late to catch up. <br />We consider it a huge part of our job to keep up to date with the changes, and pass along the change’s relevance to you. <br />
  4. 4. What’s working?<br />On your phone or computer, go to:<br /><br />Or fill out the hand out. <br />What are you using now?<br />
  5. 5. … And how’s that going?<br /> - Anyone getting leads from their website?<br />- Anyone getting leads from their existing social media profiles?<br />- Anyone getting leads from their network of friends/family/past clients?<br />
  6. 6. The Biggest Problem:<br />Traditional Web 1.0 Websites are based on traditional marketing tactics<br />These tactics are becoming less and less viable<br />The core concept here is pullvs. push marketing. Push marketing isn’t working like it used to.<br />
  7. 7. Measuring Success<br />Traditional Return On Investment methods tend to focus on “show me the numbers” kind of thinking that is rooted in traditional media.<br />Social Media works differently because it is almost entirely CONSUMER CONTROLLED. How do you measure the power of word-of-mouth marketing? How do you measure social clout?<br />“The appropriate metrics depend on the objective.”1<br />1. MIT Sloan Management Review, Fall 2010<br />
  8. 8. How this Affects You:<br />90% of all business transactions start with a Google search.<br />Without having a presence, you are deaf and blind – completely in the dark.<br />What is it costing you to not be findable?<br />
  9. 9. Nerd Alert!<br />
  10. 10. The Speed of Business has CHANGED.<br />Google indexes (on average) on the following timetable:<br />Web 1.0 site – once every 30 days<br />Blog – every 7 days<br />Twitter/Facebook – every 15 – 18 MINUTES<br />
  11. 11. Think of it this way<br />Remember when websites first came out 15 years ago? Remember the resistance to doing business online?<br />Now, can you imagine business without it?<br />
  12. 12. Usability<br />Who is controlling your message?<br />Who decides what goes up?<br />How hard is it to make changes?<br />How hard is it for your users to share your information?<br />Seriously, I’m asking…<br />
  13. 13. Making it Work:<br />
  14. 14. The Wheel<br />
  15. 15. Success Stories<br />Harvard Business Journal-<br />Naked Pizza, New Orleans, LA<br />In one day, broke sales record with 68% of customers saying they were Twitter followers. 85% said they came in that day because they saw post on Twitter<br />Increased sales by 30% in 30 days<br />Increased brand loyalty by 46% in 30 days<br />
  16. 16. But what do I talk about?<br />You don’t have to write an opus every day…<br /><br /><br /><br />Reviews of articles are great posts<br />Videos(visit<br />Pictures (charts, maps)<br />Doesn’t have to be about your core industry…<br />
  17. 17. Ideas?<br />What is an example of a time you provided great service?<br />What is a question you get all the time?<br />What is something you know particularly well?<br />What is an aspect of your business you find fascinating?<br />And the big one: What value do you provide?<br />
  18. 18. Video Blogging:<br />
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  21. 21. The Ideal Blog…<br />Is updated at least once a week<br />Has good CONTENT<br />Is conversational in tone<br />Is 3 paragraphs long with a picture (per post)<br />
  22. 22. How do I get Traffic?<br />BEFORE ANYTHING ELSE Install Google Analytics. You need to be able to track this stuff!<br /><br />
  23. 23. Traffic Ideas:<br />Here’s what we do-<br />Use Twitter and Facebook to talk about your blog (remember that wheel?)<br />Have Share buttons, Twitter widgets, and Facebook Badges. Allow users to share as they see fit<br />Not ALL the time, but its ok to drop a line about the new blog post you wrote.<br />Think A-Team… Once the blog post is up, it’s a lot easier to create content for Facebook, Twitter, etc.<br />
  24. 24. Leave Comments!<br />Piggyback your blog by using someone else’s hard work!<br />When you get a comment…<br />- That person very likely will be addressing a larger sentiment.<br />- Feedback is awesome.<br />
  25. 25. Traffic Tips<br />Write interesting content.<br />(Billboards are useless if there is no store)<br />Read other blogs and leave comments<br />(it’s a conversation, remember?)<br />Put your Blog URL on everything-<br />
  26. 26. The Point is This:<br />Be available to be found, have great content, and engage with your clients and customers. <br />Make a time commitment- whether it’s 15 minutes a week or an hour a day- to be active on Facebook, Twitter, or writing a blog post.<br />
  27. 27. Even if you Don’t want to blog,<br />Having a blog-based website will look really nice, and will show up on Google better.<br />And will be cheaper.<br />AND will be easier to use.<br />AND AND will be easier to change and manage.<br />
  28. 28. Need Help?<br /> for our class schedule!<br />
  29. 29. 303.376.6220<br /><br />