Digital marketing more often than not circles around the use of digital platforms such as websites, blogs, social media platforms as well as other sources of mobile marketing to reach out to your target audiences and convert them into potential customers.

1. Digital Marketing
Strategy

2. What is digital marketing?
 Digital marketing more often than not
circles around the use of digital platforms
such as websites, blogs, social media
platforms as well as other sources of
mobile marketing to reach out to your
target audiences and convert them into
potential customers.

3. Why digital marketing?
 Digital marketing is certainly the present and future of
marketing. Also, it is always considered better to evolve
with time and move ahead rather than staying at the same
place and not move an inch, and that's the reason many
big organizations and businesses and even smaller
businesses have started taking progressive steps towards
digital marketing and if you haven't taken any step, it's
about time that you also switch your focus to digital
platforms for promoting your business and products.

4. So, how can you started with digital
marketing?
The answer is pretty simple.
You can get started by creating a digital marketing strategy.
But how to create a digital marketing strategy?
Here's how

5. 1. Know your objectives
Categorize your marketing strategy
and objectives into different sections
like branding, lead generation and
sales.

6. 2. Use different platforms.
Identify digital marketing platforms
that are available and create different
strategies for different platforms.

7. 3. Know your target audience.
Define what your target audience is
and know what type of content they
consume.

8. 4. Optimisation
 Optimise your digital marketing platforms
for better results and growth.
What to do next?

9. 1.Create content that's engaging.
 Create engaging content for your target audience
to keep them engaged in your page and
eventually convert them into potential customers.
 You content can be anything ranging from a photo
all the way to a blog and so on.

10. 2. Promote your content
 Moving on to the next, so after putting in the
hardwork and creating content that's really
engaging, it's time to promote it on social media
platforms.
 Use social media platforms that are available to
you to promote your content and engage with
your target audience.

11. 3. Analyze your content
 Analyze your content, check demographics,
check analysis, know what works the best
for you and what doesn't and create
content according to it.

12. Things to keep in mind
 1. Always try understand about the key terms of digital
marketing.
 2. Always remember that success doesn't happens
overnight it takes time and process.
 3. Digital marketing is an ever evolving process and its
going to be the same.
 4. Always try to know more about your target audience.
 5. Always try to understand the key concepts of digital
marketing.