Facebook marketing refers to creating and actively using a Facebook page to maintain contact with and attract customers. It allows businesses to create pages to develop their brand and sell products or services. The objectives of Facebook marketing are to get found by potential customers, connect and engage with current and former customers, create a community around the business, raise brand awareness, and promote other content. Anyone with a business, especially startups or small businesses, can use Facebook marketing with a limited budget to reach customers easily and attract them.