Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Integrated SEO: Combining Different SEO Strategies, Tactics, Techniques and S...Victorino Q. Abrugar
My presentation about Integrated SEO (Combining Different SEO Strategies, Tactics, Techniques and Styles) during the Mastering Online Ranking Conference (MORCon) 2013 organized by SEO Organization Philippines.
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Your digital marketing plan and presentations are the way to In-depth understanding of E-commerce business, including Vendor Management, Product Management, Sales & Marketing, and Operations.
Social Media, Digital, Content Marketing: B2B Office Furniture DealersSarah Van Elzen
This was a presentation for National Dealer Alliance on behalf of BSI (Building Service Inc.) http://buildingservice.com/. BSI designs, builds and furnishes offices in the greater Milwaukee area. The content of this presentation includes the state of digital/social and the benefits of social media for B2B companies. Content marketing examples are included for best practice on reaching a B2B audience.
Integrated SEO: Combining Different SEO Strategies, Tactics, Techniques and S...Victorino Q. Abrugar
My presentation about Integrated SEO (Combining Different SEO Strategies, Tactics, Techniques and Styles) during the Mastering Online Ranking Conference (MORCon) 2013 organized by SEO Organization Philippines.
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Your digital marketing plan and presentations are the way to In-depth understanding of E-commerce business, including Vendor Management, Product Management, Sales & Marketing, and Operations.
Social Media, Digital, Content Marketing: B2B Office Furniture DealersSarah Van Elzen
This was a presentation for National Dealer Alliance on behalf of BSI (Building Service Inc.) http://buildingservice.com/. BSI designs, builds and furnishes offices in the greater Milwaukee area. The content of this presentation includes the state of digital/social and the benefits of social media for B2B companies. Content marketing examples are included for best practice on reaching a B2B audience.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Basecamp Digital of Professional Studies is a Digital Marketing Training Institute located Mumbai and other cities offering Digital marketing course India
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
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Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Eduwings - The <a href="https://eduwingsindia.com/digital-marketing-course-in-udaipur/">Best Institute for Digital Marketing Course in Udaipur </a> with Advance Modules, Internship & 100% Placement Assistance.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Basecamp Digital of Professional Studies is a Digital Marketing Training Institute located Mumbai and other cities offering Digital marketing course India
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Eduwings - The <a href="https://eduwingsindia.com/digital-marketing-course-in-udaipur/">Best Institute for Digital Marketing Course in Udaipur </a> with Advance Modules, Internship & 100% Placement Assistance.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
10 Forward is a full service Digital Marketing & Content material Creation Company that focuses on delivering a transparent service that mixes great content material with a sturdy reporting and analytics platform, designed to empower clients in resolution making and enterprise strategy.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
Some of the most commonly used marketing channels include websites, social media, email marketing, search engine optimization, content marketing and pay per click advertising. While these are all highly effective, they aren’t necessarily the best fit for every business, especially for the business that’s just getting started. Upon completion of this episode, the business owner will have a better understanding of the challenges and benefits associated with each of these marketing channels. They will also be able to more clearly understand whether or not each channel is a good fit for their marketing mix.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/which-marketing-channels-should-you-use-2020/
One of the most essential fundamental requirements for any entrepreneur is digital marketing. The only thing you should need to do at that stage is digital marketing if you are establishing an internet business and you have products or are selling items. The premier digital training center in Lahore, Burraq IT Solution, offers the top digital marketing programs in Lahore, Pakistan. It offers a target-oriented, highly professional platform where you may learn about the principles of this industry and acquire practical experience carrying out activities related to digital marketing. According to the tools that customers are employing, marketing tactics have changed over time.
Digital Marketing is the fastest growing industry in 2021. Start your career in digital marketing with our guide. Digital marketing consist of many different fields like SEO, Google Ads, Social Media, Email Marketing to choose.
Digital Marketing, types and its importance.
This is a pdf containing some of the basics about digital marketing. A beginner can go trough this pdf and learn the basics about the same.
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Digital marketing course in detail from Extensive Ideas
1. DETAIL ON DIGITAL MARKETING COURSE FOR TECHNICAL AND NON-TECHNICAL
STUDENTS
What This Is Digital Marketing
Digital marketing is the key to success in the current modern era of digital marketing. Marketing brands,
items, and services on the internet and through mobile programs are rapidly increasing. To be a digital
marketer, you have to start with proper knowledge and training. And internet marketing that we see today
is only the tip of the iceberg. Entrepreneurs need to search and plan hard to uncover the most meaningful
methods required to build a business.
Internet marketing is a term that’s been around for quite some time but has not defined correctly,
encompassing such things as banner ad campaigns. So Search engine optimization and ppc are too
small definition to define entirely digital marketing. How about email, RSS, voice broadcast, fax
broadcast, blogging, podcasting, video streams, wireless text texting, There are many things that we can
bring in it..
For building a proper Digital Strategy, professionals uses the case studies, guidelines, and tools for
analyzing competitor websites and social networking success. Our Free Training Participants will become
familiar with marketing goals. White hat and Black hat SEO practices. On and Off page factors. And many
other important aspects of optimizing data on the web. For example customer acquisition and loyalty,
brand building, market entry, customer insight, and product innovation using UI/UX designing to increase
customer interaction.
While building digital promotional strategy professionals uses different methods to understand the need
and accordingly develop a custom plan, around key business objectives they define. It relies on a proper
framework developed while dealing with companies from a multitude of B2B and B2C industries.
Participants of training program work by themselves in building unique marketing challenges, and the real-
world business designated by the instructor.
Page 1
2. Why It’s Useful
As far as we know Digital marketing objectives are methods to make certain you’re found online is by
having an enhanced search presence.. Most internet marketing techniques and campaigns have to follow
five goals.
1. Reaching the best audience
2. To interact together with your audience
3. To motivate your audience to do something
4. Investigating efficiently in your campaign?
5. Focus on ROI (Return on investment)
Digital Marketing also include Social media marketing (SMM)?
Yes, Social media marketing is a vehicle that amplifies social behavior and enhances social presence.
The medium is an instrument of communication, just like a newspaper or perhaps a radio so social
networking will stay as a social instrument of communication. Thus making it an excellent tool for digital
marketers to increase interaction and build the reputation.
Now coming to the term what is Search engine optimization?
Search engine optimization defined as the procedure for generating traffic from “free,” “organic,”
“editorial” or “natural” entries on search engines like google, bing, and yahoo. All the main search engines
like Google, for example, have such results. Where web pages along with other content for example
videos or local entries are shown and rated according to exactly what the search engine views most highly
relevant to customers. In the process of search optimization, Payment isn’t involved because its related
to PPC (Pay Per Click).
Now coming to the Overview of What is ppc (PPC)?
Pay per click (PPC) is a kind of paid online advertising that utilizes an array of websites, including search
engines like Google. In which the marketer only pays if your web user clicks the ad or search engine
generates views for a specified number of times. Therefore, the title, ppc defines Marketers who place
bids on the main phrases that they think their audience would click or search. A few of the internet
marketing trends for 2015 include a rise in overall internet marketing budgets, a more efficient email
marketing plan and active social promotion plan.
Affiliate Marketing is a growing sector where many companies and individuals are focusing and
earning a healthy income online, how you can join this industry :
Affiliate Marketing is when one sells products and services that belong to someone else and get paid for
that in the form of commission. It is not necessary that one will get commission only for selling products or
Page 2
3. services; affiliate marketer can get paid for per click basis or sale or lead as per the policy. It is one of the
essential marketing tools for all kinds of online business.
Why One Should Learn Affiliate Marketing?
Pocket- Friendly: It is cheap as one need not bother about the production cost. The seller itself bears the
production cost. Moreover, there is no need for hiring employees to get the work done, nor it is required to
have your office to get the work done.
Global Approach: Online marketing enables one to reach out to people across the world.
Storage and Shipping Issues: The seller himself handles all, from the storing of items to buying and
shipping process and thus, the affiliate marketer need not worry about all these.
No Support and Complaints: Providing customer support and dealing with customer grievance are done
by the seller.
Flow of Income: No fixed income. The more one is tactful in marketing, the more he/she will earn.
Work with Comfort: There is no need for an affiliate marketer to go out for his work. He can work from his
home comfortably.
How One Can Earn Money with Affiliate Marketing?
Choose limited products: Choose limited products that are in sync with your website. If you select too
many products, you will fail to promote any of them. Quality based approach is essential, rather quantity
based.
Make use of more traffic sources: Don’t just limit the promotion to your website. A part of promoting the
products and services on your site. Tap other traffic sources and broaden the scope of the development.
The chance of earning money increases the more you can redirect the targeted traffic to the actual sales
page. One can make use of Google Adwords to redirect traffic to the sales page.
Track the progress: Using various promotional strategies is a beautiful idea as you can realize what is
working out and what is failing to do the expected results. Measure the performance of each affiliate
campaign. Further actions will depend on the performance of the drive. Placing the banner ads in various
positions of your website is necessary. At times, little changes in strategies can yield dramatically positive
results.
Proper Research of Products: Try to know the product you are promoting is in demand or not. Less
demanding products will never have many buyers, no matter how much you make use of your marketing
skills to promote the same. Online surveys can be done to get visitor’s input.
Stay Up-to-Date: As affiliate marketing is a competitive area, one needs to be updated with the latest
trends and techniques. If you cannot get updated, you will always stay at the back in the rat-race.
Page 3
4. Choosing The Right Merchant: Well, you must know that when you are promoting some products or
services, you are also marketing the seller or service provider. Thus, be brave while choosing the
merchant. You should try that the visitors purchasing products based on the advertisements on your page
should be happy with the purchase. That enhances your credibility. If your web visitors became
unsatisfied, then they will not visit your page in the future.
What is the Digital Marketing Course Structure
SEO Course Modules Details
# 1st Module - Basic Introduction to SEO
• Basic Concepts of SEO
• Details about search engines, search crawlers, and search engine bot
• How how search engines used to work
• What is On Page and Off Page SEO
• What are ethical White hat SEO and unethical Black Hat SEO
• Detail understanding of SERPs Search Engine Result Page
#2nd Module - Semantic Errors, Validation Along With Basic HTML
• Basic HTML concepts and structure for SEO
• Learn about various HTML Tags, elements etc.
• Validating & Optimizing HTML.
• W3C Validation
• Learning semantic and HTML structure errors
# 3rd Module - Keyword Research & Analysis For SEO
• Significance of keywords in SEO
• The importance of having long tail keywords
• How to do keyword analysis manually in a professional way
• Learn about Google keyword density and over optimization guidelines
• What are keyword stuffing and effects of Black hat SEO on sites
# 4th Module - Training on On Page SEO
• Title Optimization Of a Page
• Meta Description and Optimization
• Meta Author, Robots Optimization
• Search Engine Optimized Content Writing and Optimization
• Keyword placement techniques on content and sites
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5. • Learn about link structure optimization of a website
• URL optimization that is SEO friendly
• Anchor Text Optimization & Link Title
• Inner and Outbound link optimization
• SEO image optimization
• SEO friendly website structure and optimization of site's layouts
• How to optimize the Footer of a website
• Finally, learn about various unethical OnPage SEO practices and the way to fix and avoid them
# 5th Module - Rich Snippet Markup - Structured Data Training
• Learn about Rich Snippets Markup structured Data
• How you can boost your SEO with this Structured Data in a successful way
• Concepts of Schema & its basic understanding
• Advanced & Nested Schema
• How to test & analyze Schema successfully
# 6th Module- Google Webmaster, Google Analytics & Bing Webmaster Training
• What is Google Webmaster
• Learn how to integrate Google Webmaster with a self-hosted website or blog.
• Detail understanding of Google Webmaster
• Microsoft Bing Webmaster Integration & complete understanding
• What is Google Analytics
• Facts About Bing Webmaster and how to integrate Bing Webmaster to your site
• How to activate Google Analytics on your blog or site
• Different Report creation From Google Analytics
# 7th Module- Concepts of blogging in SEO
• Notions of blogging and its structure
• Way to set up a professional blog
• Learn how to optimize a blog for SEO
• Integrating blog with a website
• Blogging for SEO
# 8th Module- Competition Analysis
• Significance of Competitor’s Backlink Analysis
• Learn how to start analyzing inbound links
• Learn about free SEO tools for the backlink analysis
• Way to use MOZ open site explorer for generating backlink report
• Learn all the manual SEO techniques for backlink research of competitors websites
• Details about Google Operator Search
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6. # 9th Module- Off Page Optimization
• Concepts of backlinks
• Significance of Inbound links for SEO
• Learn about ethical and unethical linking
• What are various kinds of backlinks
• Concepts of Do follow and No follow backlinks
• Way to get Do follow backlinks from leading Authority sites
• How to submit website on various search engines effectively
• What is Page Rank and how you can increase Page Rank of your website through quality backlink
• Significance of Edu Backlinks, GOV and ORG site's backlinks
• Learn about DMOZ & DMOZ submissions
• SEO Content writing and article submissions
• Social Bookmarking
• Directory Submission
• Blog posting on high-authority blog sites
• Learn how to High PR blog commenting
• Integration of Alexa and ranking
• Classified submission & creating backlinks from high PR classified sites
• Learn about Web 2.0 submissions and how to get quality backlinks from it
• Learn about YouTube Optimization and how to get valuable inbound links from several leading
video submission sites
• Learn how to fetch inbound links from Q&A sites
• Learn how to optimize anchor text
• How to do better link building through leading social bookmarking sites.
# 10th Module - Local SEO
• Concepts of local SEO
• Google local listing
• Bing local listing
• Concepts of Citation and Nap
• Know about Foursquare, Yelp, Hotfrog, and all other business listings
• How to create business reviews on Google Places and on several other leading business
directories in an efficient way
# 11th Module - Advanced Technical SEO Training
• Learn about web structure optimization
• Concepts of minimizing HTTP calls
• Significance of mobile friendly web designs for SEO
• Learn how to write SEO friendly, responsive URL rewriting techniques
• Learn how to analysis 404 broken link analysis
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7. • Learn about custom 403, 404-page creation techniques
• How to create RSS files and Robot.Txt
• Learn how to do inbound link quality analysis
# 12th Module- Training On Website Recovery
• Learn how to do a complete analysis of a website
• Site audit by using various tools for SEO
• How to conduct website recovery from Google Panda and Penguin updates more effectively
• Learn how to recover any site from the Google Hummingbird update
• Also, learn how to improve sites from Google Pigeon updates
• Get full knowledge regarding various Google algorithm updates
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8. SMO Course Modules
Module 1 - Optimizing Websites For Social Media Sites
• Overall ideas for social media marketing
• Learn how to make a fast loading site for better website performance
• Learn to target different keywords for each page of your site
• Learn in creating a responsive website designing for all mobile users
• Learn how to set powerful call to action on all pages
• Facebook Graph search concepts and overall idea on Google+ Author/Publisher & Twitter Card On
Page Optimization
• Facts About all 3rd party tools for seamless integration of social buttons
Module 2 - How To Optimize Google +
• Overall concepts of Google+ Structures
• Facts on Google + Do's and Dont's
• Setting up a profile on Google+
• Create a Google + community
• Google+1, share comments, etc.
• Learn about Google+ Hash Tags (#)
• Google + local listings
• Google + For SEO
• Learn About Google+ Authorship and Publisher markup
Module 3 – Optimization of Facebook
• Fundamental Concepts of Facebook Optimization
• What is the difference between a Facebook Page and Personal Profile and Groups
• Learn About Facebook Graph Search and its Implementation for OnPage
• How to grow your Facebook Page Engagement from likes, sharing, commenting, etc.
• Learn how to create a Facebook Business Fanpage
• Learn how to update your page
• How to scale your Facebook page through likes and sharing
• Learn about building Facebook Page Audience
• Posting Guidelines on Facebook Pages For yields better business returns
• How to utilize Facebook Group in targeting your customers
• Facebook Events creation
• Learn how to build Facebook PPC campaigns
• Create Sucessful Facebook Paid Ads
Module 4 – Twitter Optimization
• Detail understanding of Twitter Page 8
9. Why to choose Digital Marketing as a Career described in two parts of
Search Engine Optimization and Social Media Optimization below.
Why you need SEO Training?
• You will learn and understand many basics of the web based technologies leading to the
internet world that we see today.
• Our course is designed by industry veterans and are based on the latest happenings and
trends in the SEO industry as per the most recent algorithm updates from Google.
• Get updated training materials all based on latest SEO techniques and tricks that will help
you to learn the SEO in a much better way.
• Post Training job assistance from our team that helps you to find your dream job in the
Indian SEO industry.
• We have planned our course in such a way so that you can join any leading SEO firm as an
SEO professional as well as you can start working as an SEO freelancer from your home
office. Thus, you can start both your online SEO business and is also getting a good job in
the SEO sector.
• We are providing an ample opportunity to work on real life SEO projects that we are doing
right now for our clients. Thus, in this manner you will get a feel of working in a professional
environment and will gradually gain a working experience.
• We will also provide you training on job interviews, so that when you will be applying for
jobs then you can easily crack the interview.
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10. Why you need Social Media Optimization Training
• In Kolkata also companies have started focusing on social media marketing where they are
coming up with their business profiles and pages on social media sites like Facebook,
Twitter, Google+ LinkedIn Etc for marketing their services.
• All this has increased the demand for a well-trained Social media marketing professionals to
meet the growing industry needs in the local job market.
• As for promoting their services on all social media sites the companies need to experience
SMO experts who can drive sales and leads from all the leading social media platforms for
these businesses.
• Indian Internet Marketing industry has an enormous gap of well-trained SMo professionals
who can fetch valuable sells and better business ROI from all leading social platforms for a
company.
• Thus, in this regard internet marketing companies are also focusing on hiring SMO
freelancers for outsourcing their SMO (Social Media Optimization) projects. As they can get,
the work done without requiring them to hire any permanent SMO professionals so as to
avoid a lump sum salary.
• You are getting state of the art learning environment
• Training provided by all top Social Media Marketing professionals drawn from the industry
• Get the top-class training in social media at an affordable price
• Get exclusive training materials on social media optimization all with the course curriculum
with free of cost as soon as your enrollment
• All Social Media modules come packed with the training for better understanding of our
students who are learning the course
• Job training and assistance for each student after successful completion of the course
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11. Motto of the Course :
Increase employability of the graduating technical or non-technical students : It will make the
students more efficient in handling web technologies. This will help them in working complex and tough
working environment of different job requirements of IT or ITeS Sector.
Digital Marketing has a huge job generation capacity so tapping that is important :
Tapping the huge unemployed youth and getting them involved in many redundant manpower dependent
functions is important and beneficial. Digital Marketing although a technical and Computer dependent
work but employs many human’s to render the functions.
Although across different sectors that work with the IT or Computer technology is trying to reduce on
usage of computer and manpower by auto generated functions here the story is different. Here more and
more such technologies are being built everyday which is working on reducing automation and increasing
human involvement. That is to reduce massive spam based search engine and social media ranking of
different website’s leading to manipulated and fake representation of data. This proves more and more
need of people in this industry. A good writer or a good social media post creator will have a good career
in this industry. Leaving alone many other type of job’s he might be assigned in the job.
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