The document provides 10 low-cost marketing strategies for small businesses, beginning with establishing the key rules of marketing: know your customers, focus your messaging, and prioritize retaining existing customers. It then outlines specific tactics including getting customer referrals and testimonials, public relations outreach, search engine optimization, social media engagement, and providing educational resources to customers.

1. 10 Low Cost Marketing Strategies by: Felena Hanson

3. "Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.” American Marketing Association “ Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.” World Marketing Association “ Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of Marketing What is Marketing? Solving customers' problems profitably Anything you do to get your product/service in the hands of the right customer or

4. The Ground Rules of Marketing

6. If you try to be known for EVERYTHING you’ll be remembered for NOTHING

8. It costs 7 times more to EARN a new customer than to KEEP an existing customer Rule # 3 of Marketing... Place the majority of your focus on growing and gaining referrals from EXISTING customers Cultivate What You Have

9. What is your Strategy? Rule #2 - Focus Turn to the person next to you to discuss and note: What position do you want to occupy in the market?

10. After you have a complete grasp on the 3 rules of marketing... Plan Tactics Set Goals

11. Traditional Tactics We Don’t Make Time For

16. Marketing 2.0 Tactics with Big Bang & Little Cost

30. Apply Your Knowledge Partner with a person at your table with whom you’ve not spoken Use the chart on the following page to begin sketching out your action plan for tactics 5 - 10

31. Plan, Execute, Measure Tactic How When Results 1. Testimonials 2. Referrals 3. Public Relations 4.Community Relations 5. Email Management 6. Search Engine Optimization 7. Local Search 8. Blogging 9. Social Networking 10. Education

32. Questions? I welcome feedback! [email_address] 619-889-7852