This document provides an overview of how to build a sustainable online business using free social media. It discusses using Facebook as a business tool, brainstorming initial steps like picking a niche and setting up online profiles. It also covers building an audience on social media, conducting market research, choosing the right product, branding, setting up sales funnels, and working smart through collaborations and affiliates rather than working hard. The overall goal is to help entrepreneurs turn ideas into online startups using organic social media outreach.

1. LEAN STARTUPS
How to build a sustainable online business
using FREE Social Media traffic
DNX Global 2018 | Oliver Nold | www.homelessnhappy.com

2. CONTENTS
1. Introduction
2. Facebook as a Business Tool
3. Brainstorming & First Steps
4. Building an Audience
5. Market Research
6. The Right Product
7. Branding
8. Turn your business gradually in a passive income
9. Sales Funnels
10. Work smart instead of hard
11. Questions and Answers

3. INTRODUCTION
Specialized in Startup Coaching, Social Media Strategy and Funnel Solutions
Helps entrepreneurs turning ideas into online startups
Believes everybody can earn money online with their passions and skills
Created a unique system for organic outreach through Social Media
Oliver Nold & Lisa Orth
About Homelessnhappy

4. About Oli
INTRODUCTION
• Swiss
• 36 years
• Former electrician and event company owner
• Full Time Nomad since 5 years
• Currently based in Bali
• Never wants to go back to a 9-5
• Passionate about helping people realizing their dreams

5. FACEBOOK AS A BUSINESS TOOL
Social Media Users
2018

6. THE TRIANGLE PRINCIPLE

7. BRAINSTORMING & FIRST STEPS
Pick a niche
based on your interests & passions
TOPICS COULD BE:
• Health
• Nutrition
• Beauty
• Sport
• Personal Development
• Lifestyle
• Travel
• Fashion
Choose a name
which is:
• Easy to read
• Simple to pronounce
• Easy to remember
• Catchy
Set up Domain &
Social Media
make sure:
• The domain is available
• Social Media names are free
• Use e.g. Namecheap to register

8. BUILDING AN AUDIENCE
• Choose the right suitable Social Media channels
• Reach out to like-minded people on these platforms
• Constantly engage with them
• Add lots of free value
• Build a circle of trust
• Make´friends´ first and then turn them into costumers
• Get reviews & testimonials to become ´more real´

9. THE FACEBOOK EFFECT

10. MARKET RESEARCH
• Check out your niche and competitors
• Is there a demand?
• Talk to potential costumers
• Figure out the market needs
• Test your targeting

11. THE RIGHT PRODUCT
CREATE YOUR OWN SELL SOMEONE ELSE´S
+ -
Immeditaly available High competition
Less risk No exclusivity
Variety of products Less profit
+ -
Trust in your product Need idea
Complete control Lot of work
100 % earnings Testing

12. BRANDING
GET THE WORD OUT
• Get a logo
• Develop your brand message
• Work out a meaningful,
memorable tagline
• Get templates and design
standards
• Be true to your brand
• Be consistent
HOW TO DEFINE YOUR BRAND
• What´s your company´s
mission / your WHY?
• What are the benefits of your
products?
• What do your customers think of
your company?
• What qualities do you want
them to associate with your
company?
YOUR BRAND IS YOUR PROMISE TO YOUR COSTUMER

13. TURN YOUR BUSINESS GRADUALLY INTO A PASSIVE
INCOME STREAM
• Start to optimize processes
• Add constant value to your products
• Learn from your mistakes
• Improve your knowledge
• Reinvest
• Upgrade
100 % passive income doesn't exist
´It´s just not as real as you think´ - Gary Vaynerchuk

14. BUILD A SALES FUNNEL

15. FUNNEL = STEP BY STEP PROCESS
EXAMPLE

16. WORK SMART INSTEAD OF HARD
• Start collaborations
• Offer Affiliate Solutions
• Start Members Areas
• Reach out to influencers
• Search for Ambassadors
• ´Easy Money`
• Join events, meet-ups, masterminds and conferences

17. THANK YOU!
www.homelessnhappy.com