Shannyn Allan
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The document provides tips for bloggers on how to attract clients, media mentions, and get noticed by major brands. It discusses optimizing content and social media presence, building a solid media kit, and crafting the perfect pitch. Key recommendations include telling a story through optimized content pages, being savvily social aware of audiences, forming strategic partnerships, and creating a media kit that highlights deliverables, advertising options, and rates. The document also reviews common mistakes bloggers make and reasons a company may not work with a blogger.
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This document discusses how branding is crucial for blogging success and long-term business sustainability. It provides definitions of branding and rebranding, and explores how branding can build traffic and followers over time. The document also shares survey results from companies about what they look for in bloggers, and lists 10 key ways for bloggers to communicate their unique brand identity, such as through their mission statement, name, logo, website design, and content.
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This document provides information about content marketing strategies for lead generation and demand generation. It discusses how content marketing goals differ for B2B versus B2C organizations, with lead generation being the top goal for B2B content marketing. It also discusses how technology has disrupted traditional marketing by giving consumers more information and making brands less in control of the conversation. As a result, content marketing through industry resources and educational content has become more important for generating leads and demand. The document provides tips for content marketing including building social media channels, creating blogs on platforms like WordPress and Tumblr, writing long-form posts on LinkedIn, and using analytics tools like Google Analytics.
Blog Content Editorial Management
This document provides guidance for managing a blog and working with guest contributors. It discusses growing an existing blog from 1 million to 1.35 million monthly page views by shaping editorial guidelines. The document also addresses establishing goals and target audiences, developing high-quality base content, screening prospective guest contributors, setting expectations through editorial processes and guidelines, and motivating writers through feedback, deadlines and rewards.
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This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
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A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
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This document discusses tactics for using LinkedIn effectively as a marketing and networking tool. It recommends optimizing your profile with keywords and a professional headshot, building a large targeted network, and regularly engaging with your connections by sharing content, asking questions, and paying it forward through comments and responses. The goal is to establish yourself as a thought leader in your industry who can generate new leads and referrals.
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This document discusses how to build a great blog with content from other contributors. It covers topics like finding writers through clear submission guidelines, choosing long-term contributors by setting expectations, and maintaining an editorial process to ensure a consistent voice across posts. An important part of the process is planning an editorial calendar in advance, batch processing submissions to save effort, and holding regular meetings with editors to discuss the blog's direction. While using outside content requires more work, it allows the creator to focus on other areas and expand the topics covered on the blog.
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The document discusses how to build systems for blogs. It begins by outlining different levels of blogs and their corresponding system needs, from beginner blogs to large teams. It emphasizes defining processes and decomposing tasks. Examples are provided for systems like content creation and content marketing. Automation tools are also mentioned. The goal is to help bloggers identify time-sucking tasks and systematically develop workflows to improve efficiency.
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This document discusses tips and strategies for getting press and publicity as a blogger or influencer. It outlines 10 steps to get great media coverage, including making your site and content authoritative, being accessible to journalists, knowing your limits and specialties, using expert databases to pitch yourself to media, delivering what you promise to journalists, and following up after media placements. The overall document provides advice on how to promote yourself and your brand through engaging with press outlets.
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- 1. From Blog To Brand: What Your Blog Needs To Attract Clients, Media Mentions & Get Noticed By Major Brands
- 2. Obligatory Personal Slide • Founded FrugalBeautiful.com in 2011 • Was super broke so learned how to blog to talk about being broke • Used blog to be significantly less broke • Built career from blog
- 3. Overview • What Brands Look For When Working With A Blogger • Key Content & Page Optimization • Building A Solid Media Kit • Your Perfect Pitch • Tips & Tricks To Getting Noticed
- 4. Biggest Mistake Bloggers Make • Only tweeting posts or recycling irrelevant posts • No social media icons in the sidebar • Horrible photos in pages/posts, or using really corporate stock images • Not enough relevant personal info that will help us understand your voice or demographic • Oversharing & overselling (All content should be a triple win!)
- 5. What Brands Look • Optimize Content Pages: Pages For: Should Tell A Story And Sell Your Site As Part Of Your Brand • Social Media: Be Savvily Social & Aware Of Who Is Reading Your Tweets • Build Strategic Partnerships: Guest posts & group memberships demonstrate solidarity and sustainability
- 6. Build Your Media Kit
- 7. Inside The Media Kit • Page One: About You, Your Blog, Demographics/Readership & Topics • Page Two: Deliverables & Policies (what they can expect while working with you) • Page Three: SpecificAdvertising Options, Ad Packages, Rates & Payment Options
- 8. Implementing The Kit • Save as a PDF and send only on request, do not post publicly • Treat it like a résuméapplying for business with a brand is like applying for a job. kit=résumé. pitch=cover letter. • Use it as a negotiation tool
- 9. Pitching Your That Brand • Create a Pitch Email Requires Little Or No Customization • Decide Your Objectives & Be Specific! One sentence should be a call to action • Directly Ask for the Marketing/PR contact if you’re emailing a generic address • Keep Your Reader In Mind: busy, limited budget, focused on deliverables.
- 10. Pitch Email • Greeting: Name, URL, what you blog about. • Why: Why are you contacting them? • What: What Are You Offering? • Get A Lead: Who should you speak to? Or how should you follow up? • Offer the Media Kit: Disclose stats, rates, etc. only upon
- 11. Reasons A Company May Not Work With You • Their company isn’t structured to filter your request • You may be working with an unknown competitor • They may be working with an advertising/PR firm • They have no idea what a blog is or how to work with one
- 12. How out your SEO Noticed To Get with topical • Pimp posts & keywords they look for • Reach out via DM/PM on social media • Have a solid pitch & offer a media kit • Be stupid easy to contact & look human • Work with other brands to snowball success
- 13. Rock On & Ask Questions. Ask Questions.