This presentation was presented in the workshop "Introduction to YouTube Creators PlayBook" at Social Media Summit - 2015, Egypt as part of E3langi's workshops. Presenter is Muhammad Sayed Rashad Social Media Manager in Axeer Studio. Social Media Links:

1. Introduction to YouTube
Creators Playbook
By: Muhammad Sayed Rashad – Social Media Manager at Axeer Studio

2. According To Social Bakers:

5. 11 Steps to +100k Subscribers
or

6. 11 Steps to +100k Subscribers
or

7. WHAT ARE WE GOING TO TALK ABOUT?
• Programming
• Optimization
• Community
• Summary
• YouTube Vs. Facebook Videos

8. Programming

9. What is Programming?

10. CAPTIVATE YOUR AUDIENCE
Research shows
• First 5-10 Seconds are what holds Viewer to
Continue watching video
Beyond The Veil
14,313,797 Views
‫أمريكا‬101–‫المطار‬ ‫في‬
1,196,176 Views
Ana Satreen
1,103,756 Views
1

11. TYPES OF CTA’S
• Subscribe
• Watch more
• Like/Share/Follow
• Comment
• Other
2

12. REGULAR SCHEDULE & FREQUENCY3

13. REGULAR SCHEDULE & FREQUENCY3

14. REGULAR SCHEDULE & FREQUENCY
Frequent uploads and other platform
engagement.
Keep your feed active. Favorite, like and
comment on other videos.
Create trailers or previews.
Timing matters.
Don’t be too locked into your schedule.
3

15. TENT-POLE PROGRAMMING4

16. TENT-POLE PROGRAMMING
What are Tent-Pole Events?
4

17. TENT-POLE PROGRAMMING4

18. Getting Started
• Identify tent-pole events relevant to your audience.
• Develop a programming calendar.
• Capitalize on search trends using appropriate
thumbnails and metadata.
• Repackage old videos in new ways.
Assistance
• Google Trends
TENT-POLE PROGRAMMING4

19. CHECKLIST
1. Captivate Audience
2. CTA’s
3. Regular Schedule
4. Tent-Pole Programming

20. Optimization

21. What is Optimization ?

22. What is the worlds second-largest
search engine?

23. METADATA5

24. METADATA
Strategy:
• Optimized
– Titles
– Tags
– Descriptions for your content.
Why It Works:
• Metadata helps YouTube index your content. This is
critical to building views from Search and Suggested
Videos.
5

26. METADATA
Title:
• Title and thumbnail tell a cohesive story.
• Update video titles so they continue to grab views.
5

28. METADATA
Tags:
Standard tags.
Mix of both general and specific tags.
Keywords from our title in tags, ex: Artist name,
Music Name.
Update the metadata on older video’s.
Axeer Studio, Music
Videos, etc.
‫موسيقى‬,‫عربية‬,‫مصر‬
Zap Tharwat, ‫إحلم‬
5

29. Description:
• Describe our channel and link to our channel page.
• Drive viewers to subscribe.
• Other episodes or related videos
• Our site and social media presence.
• Buy or Download our Music (Call Tone)
• Lyrics.
METADATA5

30. THUMBNAIL OPTIMIZATION6

31. THUMBNAIL OPTIMIZATION6

32. THUMBNAIL COMPARISON6

33. ANNOTATIONS7

34. ANNOTATIONS
Promote Your most recent upload
Promote Collaboration videos
CTA for Subscribing
7

36. MAINTAINING CHANNEL FEED
”‫السحر‬ ‫من‬ ‫أمر‬ ‫الودان‬ ‫على‬ ‫الزن‬“
8

37. MAINTAINING CHANNEL FEED
For creators who don’t upload every week.
Space out your interactions.
Filler Content
Boosting other videos = Tastemaker Destination.
8

38. YOUTUBE ANALYTICS9

39. YOUTUBE ANALYTICS9

41. 2ND CHECKLIST
5. METADATA
6. Thumbnail Optimization
7. Annotations
8. Maintaining Channel Feed
9. YouTube Analytics

42. Community

43. What do we mean by Community ?

45. BUILD YOUR COMMUNITY10

46. BUILD YOUR COMMUNITY10

47. BUILD YOUR COMMUNITY
Comments
Recognize
Include “Top Fans”
10

48. COLLABORATION
(CROSS-PROMOTION)
11

49. COLLABORATION11

50. COLLABORATION11

51. COLLABORATION11

52. CHECKLIST
10. Build our community
11. Collaborate

53. Kaizen

55. Summary

56. 11 STEPS TO +100K SUBSCRIBERS

57. YouTube Vs Facebook Videos

58. References:
1- YouTube Creators Playbook
(Download Link: http://youtube.com/playbook)
2- Social Bakers
3- Penny Stock
4- Concept5.com

59. Thank you