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Founders of
Chad Hurley Steve Chen Jawed Karim
YouTube is a video-sharing site, made by
three previous PayPal workers in February
2005 and claimed by Google since late 2006,
on which clients can transfer, see, and share
recordings. The company is based in San
Bruno, California.
YouTube is a Biggest video sharing platform
accessible on the web. YouTube gives a
platform for each person and bunches to
raise their ability, aptitudes will all over the
world. It is totally free and doesn’t inquire
for any penny as you develop assistance on
this platform.
“A person who never
made a mistake never
tried anything new.”
YouTube was registered on Feb 14, 2005, by
Steve Chen, Chad Hurler, Jawed Karim, the
three former employees of the American e-
Commerce company Pay Pal
They had created this idea that ordinary people
enjoy sharing and watching there “homemade
videos”
Actually, they did not jump YouTube directly.
Initially, they started by “Tune in hook-up” named
online dating site, it did not last long. Then they
jumped to an online streaming platform and work so
hard, which results in extremely great.
Shortly after the site opened on a limited
(“beta”) basis in May 2005, it was attracting
some 30,000 visitors per day. By the time
YouTube was officially launched on December
15, 2005, it was serving more than two million
video views each day. By January 2006 that
number had increased to more than 25 million
views. The number of videos available at the site
surpassed 25 million in March 2006, with more
than 20,000 new videos uploaded daily. By the
summer of 2006, YouTube was serving more
than 100 million videos per day, and the number
of videos being uploaded to the site showed no
sign of slowing down.
History of
The first video shared by Jawed Karim which
named “me at the zoo”. In this video, he has
gone to the San Diego zoo.
They got there first angle investment in 2006
of 3.5 million dollars from SEQUOIA capital
YouTube always tries to give a better experience
to Viewers. For that, they always add new
features to the software so that the viewers can
spend their maximum time on YouTube.
YouTube app developers send updates so that
the viewer can get unused highlights, a speedier
involvement, fixes, and more. Without the
foremost up-to-date version of the app, you'll
still watch YouTube videos, but you'll not have a
number of the most recent features.
2005
July – Video HTML embedding
July – Top videos page
August – 5-star rating system
October – Playlists
October – Full-screen view
October – Subscriptions
2006
January – Groups function
February – Personalized profiles
March – 10-minute video limit
April – Directors function
May – Video responses
May – Cell phone uploading
June – Further personalized
profiles
June – Viewing history
2007
June – Local language versions
2008
March – 480p videos
March – Video analytics tool
December – Audio swap
2009
January – Google Videos
uploading halted
July – 720p videos
November – 1080p videos
December – Automatic speech
recognition
December – Vevo launch
2010
March – "Thumbs" rating
system
July – 4K video
2011
November – YouTube Analytics
November – Feature film rental
2012
June – Merger with Google
Video
2014
October – 60 fps videos
2015
March – 360° videos
November – YouTube Red
launches
2016
February – YouTube
subscription service
2019
October - Two ads appear
 YouTube streams endless sums of information each
day, carrying the transfer speed burden for other
locales that need to show video.
 By essentially replicating and pasting a bit of
HTML code, you'll be able to empower individuals
to observe a video on your claim site utilizing the
YouTube player.
 For case, pop star Justin Bieber was, to begin with,
found when an ability scout saw recordings of him
singing on the location, and Zoe Sugg, aka Zoella,
has got her claim book bargain and run of
excellence items as a result of her prevalent video
web journal, or ‘vlog’.
 In case a few clients have ceased observing after
many seconds, this proposes that the video had a
deluding title or thumbnail and didn’t give
watchers what they were seeking out, for while if
they remained to watch until the conclusion it was
most likely fitting for the look terms utilized and
thus commendable of a tall positioning.
 It regularly implied that modern videos were
pushed to the foot of the list as their see checks had
not however had a chance to develop, and it
moreover empowered individuals to control their
positioning by clicking on their video more than
once, as clicking the play symbol tallies as a see.
 Each video transferred to YouTube is put away in at
slightest one of Google’s 14 information centers spread
over the world.
 Recordings in an extension of record designs can be
transferred as YouTube changes over it into its Adobe
Streak video organize, with the record expansion.
 Since it to begin with propelled in 2005, YouTube has
rapidly gotten to be the number one goal for video
substance online, pulling in over one billion customary
clients.
 You'll be able indeed to win cash specifically from
YouTube as well, as the location offers a few of the
income it makes from companies who pay to run adverts
sometime recently or over your video.
 After you transfer your video it'll be put away at
the information center closest you, but when
somebody needs to play it, the video will be sent to
their nearest information center for speedy get to.
 This can be the title, portrayal, thumbnail, and
labels merely grant your video after you transfer it,
so you should make beyond any doubt they are
important to the substance of the video and what
individuals might look for to discover it.
Algorithms and
platforms of
YouTube's algorithm serves to give the most
personalized content to the user. YouTube analyzes
the user's behavior on videos watched, click-
through rates, average time spent, engagement -
likes, dislikes, comment - and giving feedback.
YouTube can keep viewers on the platform as long
as possible and get them to visit their site regularly.
YouTube has a simple and easy interface in which
there are four sections which are listed below:-
To do this, they first analyze user's
activity history, video searched, the
time engaged with videos, and finds
many videos that would be relevant
to them.
YouTube has also noticed users tend
to observe more content once they
receive recommendations from a
spread of channels, so that they just
like the diversify their suggested
videos feed and users' homepages.
 Home & Suggested Videos
Algorithms and
platforms of
The search has two biggest factors
that affect your videos which are
keyword and relevance. When any
video is searched on YouTube it will
show the most viewed videos which
are related to the search contents.
 Search
YouTube features a subscription
page where users can view all the
recently uploaded videos from
the channels they subscribe to.
But this page is not the sole
benefit channels get once they
acquire plenty of subscribers.
To determine rankings on its
platform, YouTube uses a metric
called view velocity, which
measures the amount.
 Subscriptions
Algorithms and
platforms of
YouTube wants to
balance popularity with
novelty once they rank
videos during this
section so that they
heavily consider view
count and rate of view
growth for every video
they rank.
 Trending
YouTube was supposed to be first built with PHP
during its inception stage although a lot of believe it
to be done with Python. It is pretty confusing to
think about how python being a simple language
can give birth to YouTube. There are a few reasons
why Python is being so actively used on YouTube.
I'd rather you ask which framework rather than
what language is used to create YouTube. YouTube
is written in Python, C, C++, Java, and Go for its
back-end functioning. YouTube makes use of
Python as it is easy to implement new ideas and
responsive.
programming languages
Impact on society of
 The majority of people who have access to the
Internet have spent their fair share of time on
YouTube.
 YouTube is a video sharing platform that has
been around since February 14, 2005.
 It started as a way for people to upload their
content, whether they just wanted to share
with friends, give a video presentation to their
class, or give someone a tutorial on how to do
something.
Impact on society of
 Nowadays, you can find full-length movies
on YouTube, new segments, and SNL
recaps, and more.
 When it first launched, no video creators
were getting paid for their content.
 Now, YouTube's such as PewDiePie, are
making millions of dollars a year from the
platform.
Pros of
 Increase your brand awareness
 Potential to go viral
with quite 1 billion users registered, there's little
question in saying that YouTube is great for brand
exposure and expanding your content’s reach.
A key competitive advantage for using YouTube to
host your company’s videos is that the increased
chance of your video spreading across the web like
wildfire.
 You don't need to worry about bandwidth usage
the major pro of hosting videos on YouTube is that it
means less bandwidth required to deliver content from
your own website/webserver.
 Categorize your video content
 Drive social shares
YouTube increases the chances of more shares across social networking
platforms as the videos themselves are very easy to share. These include:
Sharing a link to a specific part of a video
Emailing a recipient
embedding a video onto your website or blog
Watch videos on the go
YouTube is accessible on a good range of devices and operating systems.
YouTube allows you to simply categorize your video content using one or both
of those methods:
 Playlists – This enables you to group related content so your users do not
have to scroll through hundreds of videos
Keyword tags – YouTube allows you to settle on keyword tags to classify
your videos which helps users discover your content
Track video performance
YouTube provides a wealth of information when it comes to analyzing your
viewers.
Pros of
Cons of
 Lost traffic
 Reduced control of your brand
by hosting your videos on YouTube, you’re sending
your audience to a 3rd party site (i.e. YouTube), as
opposed to your own website. This means that
YouTube videos are going to be more visible within
Google, compared to the videos embedded onto your
own site.
some companies could also be reluctant to use
YouTube to host their videos, as they're concerned
about the reduced amount of control they're going to
have over their brand, due to related videos shown
alongside their videos.
 Negative video comments and ‘trolls’
 Dealing with the clutter
Although YouTube provides an excellent medium for
engagement, it also provides a gateway for unwanted
negative commentary, potentially affecting your brand’s
reputation.
There also can be a substantial amount of “trolling”,
meaning you ought to regularly monitor your channel.
Yes, you can disable ads on your videos but this does not reduce the
number of distractions that still appear on any given page.
Several free tools claim to remove all of the clutter on the site;
Unfortunately, these sorts of tools and extensions only benefit YouTube
users, not channel owners.
 YouTube’s auto-play feature
Last year YouTube rolled out an auto-play feature. If you’re not
already aware, auto-play works by automatically playing a related
video, once your current video ends.
Cons of
Is widely spread all over the
world
Business Overview of
YouTube is an internet video facilitating benefit that
lets individuals share their recordings. Businesses and
people utilize YouTube to share or discover recordings,
counting entertainment, promotions, and instructions.
YouTube is the foremost prevalent video facilitating
benefit, taken after by comparative administrations
such as Vimeo, Facebook video, and Flickr. Your
commerce might utilize YouTube to dispatch or
advance items, express your brand's 'personality',
screen input, give client benefit, and offer the
assistance your clients spread the word to almost your
Benefits of YouTube for business
1
OPTION
2
OPTION
3
OPTION
4
OPTION
5
OPTION
Tips for using
6
OPTION
7
OPTION
8
OPTION
9
OPTION
Tips for using
business can avoid
pitfalls on
Future scope of
What's working…?
 YouTube is catering to its most energetic fan
groups.
 YouTube produces income from more
than fair promoting
 YouTube is building an intense slate of
unique programming
 YouTube is presently a mobile-first
involvement
 YouTube’s revamped calculations have
driven watchers to observe 1 billion hours
of video a day
 YouTube has built an advanced, worldwide
studio framework.
What needs work…?
Future scope of
 YouTube has to modify belief
with sponsors
 YouTube’s relationship with
its makers remains full
 YouTube’s offered for the
living room remains tricky
 YouTube is the greatest music
streamer within the world—and
that’s the issue.
 Evolution pic1 to pic6:
medium.com
 working background pic1:
howitworksdaily.com
 Annual earning pic: statista
 Rest of the pictures : Google
search
Case study of youtube
Case study of youtube
Case study of youtube
Case study of youtube

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Case study of youtube

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  • 2.
  • 3. Founders of Chad Hurley Steve Chen Jawed Karim
  • 4. YouTube is a video-sharing site, made by three previous PayPal workers in February 2005 and claimed by Google since late 2006, on which clients can transfer, see, and share recordings. The company is based in San Bruno, California. YouTube is a Biggest video sharing platform accessible on the web. YouTube gives a platform for each person and bunches to raise their ability, aptitudes will all over the world. It is totally free and doesn’t inquire for any penny as you develop assistance on this platform.
  • 5. “A person who never made a mistake never tried anything new.”
  • 6. YouTube was registered on Feb 14, 2005, by Steve Chen, Chad Hurler, Jawed Karim, the three former employees of the American e- Commerce company Pay Pal They had created this idea that ordinary people enjoy sharing and watching there “homemade videos” Actually, they did not jump YouTube directly. Initially, they started by “Tune in hook-up” named online dating site, it did not last long. Then they jumped to an online streaming platform and work so hard, which results in extremely great.
  • 7. Shortly after the site opened on a limited (“beta”) basis in May 2005, it was attracting some 30,000 visitors per day. By the time YouTube was officially launched on December 15, 2005, it was serving more than two million video views each day. By January 2006 that number had increased to more than 25 million views. The number of videos available at the site surpassed 25 million in March 2006, with more than 20,000 new videos uploaded daily. By the summer of 2006, YouTube was serving more than 100 million videos per day, and the number of videos being uploaded to the site showed no sign of slowing down. History of
  • 8. The first video shared by Jawed Karim which named “me at the zoo”. In this video, he has gone to the San Diego zoo. They got there first angle investment in 2006 of 3.5 million dollars from SEQUOIA capital
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  • 11.
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  • 13.
  • 14.
  • 15. YouTube always tries to give a better experience to Viewers. For that, they always add new features to the software so that the viewers can spend their maximum time on YouTube. YouTube app developers send updates so that the viewer can get unused highlights, a speedier involvement, fixes, and more. Without the foremost up-to-date version of the app, you'll still watch YouTube videos, but you'll not have a number of the most recent features.
  • 16. 2005 July – Video HTML embedding July – Top videos page August – 5-star rating system October – Playlists October – Full-screen view October – Subscriptions 2006 January – Groups function February – Personalized profiles March – 10-minute video limit April – Directors function May – Video responses May – Cell phone uploading June – Further personalized profiles June – Viewing history
  • 17. 2007 June – Local language versions 2008 March – 480p videos March – Video analytics tool December – Audio swap 2009 January – Google Videos uploading halted July – 720p videos November – 1080p videos December – Automatic speech recognition December – Vevo launch 2010 March – "Thumbs" rating system July – 4K video
  • 18. 2011 November – YouTube Analytics November – Feature film rental 2012 June – Merger with Google Video 2014 October – 60 fps videos 2015 March – 360° videos November – YouTube Red launches 2016 February – YouTube subscription service 2019 October - Two ads appear
  • 19.
  • 20.  YouTube streams endless sums of information each day, carrying the transfer speed burden for other locales that need to show video.  By essentially replicating and pasting a bit of HTML code, you'll be able to empower individuals to observe a video on your claim site utilizing the YouTube player.  For case, pop star Justin Bieber was, to begin with, found when an ability scout saw recordings of him singing on the location, and Zoe Sugg, aka Zoella, has got her claim book bargain and run of excellence items as a result of her prevalent video web journal, or ‘vlog’.
  • 21.  In case a few clients have ceased observing after many seconds, this proposes that the video had a deluding title or thumbnail and didn’t give watchers what they were seeking out, for while if they remained to watch until the conclusion it was most likely fitting for the look terms utilized and thus commendable of a tall positioning.  It regularly implied that modern videos were pushed to the foot of the list as their see checks had not however had a chance to develop, and it moreover empowered individuals to control their positioning by clicking on their video more than once, as clicking the play symbol tallies as a see.
  • 22.  Each video transferred to YouTube is put away in at slightest one of Google’s 14 information centers spread over the world.  Recordings in an extension of record designs can be transferred as YouTube changes over it into its Adobe Streak video organize, with the record expansion.  Since it to begin with propelled in 2005, YouTube has rapidly gotten to be the number one goal for video substance online, pulling in over one billion customary clients.  You'll be able indeed to win cash specifically from YouTube as well, as the location offers a few of the income it makes from companies who pay to run adverts sometime recently or over your video.
  • 23.  After you transfer your video it'll be put away at the information center closest you, but when somebody needs to play it, the video will be sent to their nearest information center for speedy get to.  This can be the title, portrayal, thumbnail, and labels merely grant your video after you transfer it, so you should make beyond any doubt they are important to the substance of the video and what individuals might look for to discover it.
  • 24. Algorithms and platforms of YouTube's algorithm serves to give the most personalized content to the user. YouTube analyzes the user's behavior on videos watched, click- through rates, average time spent, engagement - likes, dislikes, comment - and giving feedback. YouTube can keep viewers on the platform as long as possible and get them to visit their site regularly. YouTube has a simple and easy interface in which there are four sections which are listed below:-
  • 25. To do this, they first analyze user's activity history, video searched, the time engaged with videos, and finds many videos that would be relevant to them. YouTube has also noticed users tend to observe more content once they receive recommendations from a spread of channels, so that they just like the diversify their suggested videos feed and users' homepages.  Home & Suggested Videos Algorithms and platforms of The search has two biggest factors that affect your videos which are keyword and relevance. When any video is searched on YouTube it will show the most viewed videos which are related to the search contents.  Search
  • 26. YouTube features a subscription page where users can view all the recently uploaded videos from the channels they subscribe to. But this page is not the sole benefit channels get once they acquire plenty of subscribers. To determine rankings on its platform, YouTube uses a metric called view velocity, which measures the amount.  Subscriptions Algorithms and platforms of YouTube wants to balance popularity with novelty once they rank videos during this section so that they heavily consider view count and rate of view growth for every video they rank.  Trending
  • 27. YouTube was supposed to be first built with PHP during its inception stage although a lot of believe it to be done with Python. It is pretty confusing to think about how python being a simple language can give birth to YouTube. There are a few reasons why Python is being so actively used on YouTube. I'd rather you ask which framework rather than what language is used to create YouTube. YouTube is written in Python, C, C++, Java, and Go for its back-end functioning. YouTube makes use of Python as it is easy to implement new ideas and responsive. programming languages
  • 28. Impact on society of  The majority of people who have access to the Internet have spent their fair share of time on YouTube.  YouTube is a video sharing platform that has been around since February 14, 2005.  It started as a way for people to upload their content, whether they just wanted to share with friends, give a video presentation to their class, or give someone a tutorial on how to do something.
  • 29. Impact on society of  Nowadays, you can find full-length movies on YouTube, new segments, and SNL recaps, and more.  When it first launched, no video creators were getting paid for their content.  Now, YouTube's such as PewDiePie, are making millions of dollars a year from the platform.
  • 30. Pros of  Increase your brand awareness  Potential to go viral with quite 1 billion users registered, there's little question in saying that YouTube is great for brand exposure and expanding your content’s reach. A key competitive advantage for using YouTube to host your company’s videos is that the increased chance of your video spreading across the web like wildfire.  You don't need to worry about bandwidth usage the major pro of hosting videos on YouTube is that it means less bandwidth required to deliver content from your own website/webserver.
  • 31.  Categorize your video content  Drive social shares YouTube increases the chances of more shares across social networking platforms as the videos themselves are very easy to share. These include: Sharing a link to a specific part of a video Emailing a recipient embedding a video onto your website or blog Watch videos on the go YouTube is accessible on a good range of devices and operating systems. YouTube allows you to simply categorize your video content using one or both of those methods:  Playlists – This enables you to group related content so your users do not have to scroll through hundreds of videos Keyword tags – YouTube allows you to settle on keyword tags to classify your videos which helps users discover your content Track video performance YouTube provides a wealth of information when it comes to analyzing your viewers. Pros of
  • 32. Cons of  Lost traffic  Reduced control of your brand by hosting your videos on YouTube, you’re sending your audience to a 3rd party site (i.e. YouTube), as opposed to your own website. This means that YouTube videos are going to be more visible within Google, compared to the videos embedded onto your own site. some companies could also be reluctant to use YouTube to host their videos, as they're concerned about the reduced amount of control they're going to have over their brand, due to related videos shown alongside their videos.
  • 33.  Negative video comments and ‘trolls’  Dealing with the clutter Although YouTube provides an excellent medium for engagement, it also provides a gateway for unwanted negative commentary, potentially affecting your brand’s reputation. There also can be a substantial amount of “trolling”, meaning you ought to regularly monitor your channel. Yes, you can disable ads on your videos but this does not reduce the number of distractions that still appear on any given page. Several free tools claim to remove all of the clutter on the site; Unfortunately, these sorts of tools and extensions only benefit YouTube users, not channel owners.  YouTube’s auto-play feature Last year YouTube rolled out an auto-play feature. If you’re not already aware, auto-play works by automatically playing a related video, once your current video ends. Cons of
  • 34. Is widely spread all over the world
  • 35. Business Overview of YouTube is an internet video facilitating benefit that lets individuals share their recordings. Businesses and people utilize YouTube to share or discover recordings, counting entertainment, promotions, and instructions. YouTube is the foremost prevalent video facilitating benefit, taken after by comparative administrations such as Vimeo, Facebook video, and Flickr. Your commerce might utilize YouTube to dispatch or advance items, express your brand's 'personality', screen input, give client benefit, and offer the assistance your clients spread the word to almost your
  • 36.
  • 37. Benefits of YouTube for business
  • 41.
  • 42. Future scope of What's working…?  YouTube is catering to its most energetic fan groups.  YouTube produces income from more than fair promoting  YouTube is building an intense slate of unique programming  YouTube is presently a mobile-first involvement  YouTube’s revamped calculations have driven watchers to observe 1 billion hours of video a day  YouTube has built an advanced, worldwide studio framework.
  • 43. What needs work…? Future scope of  YouTube has to modify belief with sponsors  YouTube’s relationship with its makers remains full  YouTube’s offered for the living room remains tricky  YouTube is the greatest music streamer within the world—and that’s the issue.
  • 44.  Evolution pic1 to pic6: medium.com  working background pic1: howitworksdaily.com  Annual earning pic: statista  Rest of the pictures : Google search