How to create your YouTube channel for marketing

1. WhyYouTube is
Now the Key to SEO

2. Overview
My Background
The basics of Search Engine Optimization (SEO)
Why useYouTube
How to useYouTube for SEO
What to put onYouTube
Q&A

3. Paul Lipsky
BFA & MFA from School ofVisual Arts
Video Post Production
Mixture of Higher Education and Freelance
MindYolkTechnical Animation Studios
Started Long IslandVisual Professionals

4. http://www.meetup.com/Long-Island-Visual-Professionals/

5. MindYolkTechnical Animation 2007

6. SEO Basics
 Written content (keywords)
 Correctly programed code.
 Link backs
Coming soon: KBT Knowledge BasedTrust

7. Advertising or Marketing
Two ways to useYouTube

8. https://www.youtube.com/yt/press/statistics.html
Why Over 1,000,000,000
 February 188.6 million
 300 hrs. uploaded every minute of every day
 Every month 1 hour is watched for every man women and child on earth.
 It’s free and owned by Google
It’s a fast moving platform http://youtube-global.blogspot.com

9. How Create unique video content around your keywords
 Titles with keywords
 Descriptions with keywords
 CallTo Action links on your video
 Tags
 Playlists
 Closed Captioning and SubTitles.

10. How
Setup your Channel
Sign in
Click “My Channel”

11. How
Setup your Channel
YouTube’s “Creator Studio”

12. How
Setup your Channel
Creating movies
YouTube’s “Creator Studio”

13. How
Setup your Channel
Creating Playlists
YouTube’s “Creator Studio”

14. How
Setup your Channel
Matched third party content
YouTube’s “Creator Studio”

15. How
Setup your Channel
Matched third party content
File a dispute!

16. How
Setup your Channel
After filing a dispute

17. How
Setup your Channel
Channel
Turn off Monetization
YouTube’s “Creator Studio”

18. How
Setup your Channel
#1 Channel -> Advanced
#2 turn offAds
#3 Subscriber counts
#4 Associated website
YouTube’s “Creator Studio”

19. How
Setup your Channel
Looking at: Channel ->Advanced
AssociatedWebsite Annotations

20. How
Create yourYouTube Channel
Click “My Channel”
View as “Yourself”
YouTube’s “Creator Studio”

21. How
Create yourYouTube Channel
Click “My Channel”
#1 view as unsubscribed viewer
#2 links
#3 channel art
#4 channel art edit pencil
YouTube’s “Creator Studio”

22. How
Add your SM to yourYouTube Channel
Links
#1 About
#2 edit pencil
YouTube’s “Creator Studio”

23. How
Add your SM to yourYouTube Channel
Links
Fill in your details
YouTube’s “Creator Studio”

24. How
Create yourYouTube Channel ArtWork
ChannelArt
UseYouTube’s robust help
located at the bottom of
each page.

25. What
Creating AnimatedVideos forYouTube and adding Call
to Actions

26. What
Creating AnimatedVideos forYouTube Channel

27. What
Create yourYouTube Channel
Call to Action “Annotations”
#1Video Manager

28. What
Create links within your video
Call to Action
#1 click “Annotations”
#2 Choose your time in the video
#3 Click “Add annotations”
#4 chose what type.

29. Summarize
 Build yourYouTube Channel and create
content based on your keywords.
 AddTitles, Descriptions,Tags, CC, CAT.
 CAT’s link will drive traffic to you site.
 EmbedYouTube videos on your site to
drive traffic yourYouTube channel.

30. Q&A