SlideShare a Scribd company logo
VIDEO CREATION
101
FOR ADVISORS
PRESENTED BY:
Loic Jeanjean
Director of Sales &
Marketing
AdvisorWebsites.com
Bill Winterberg
Financial Technology
Consultant
FPPAD.com
CONSUMER BEHAVIOR
IS CHANGING
% of people
who skip TV ads
% of direct mail
never opened
? ?
CONSUMER BEHAVIOR
IS CHANGING
% of people
who skip TV ads
% of direct mail
never opened
86 44
HOW VIDEO IS CHANGING
CONSUMER BEHAVIOUS
SEARCH ENGINES
#1
#2
Source: Social Media Today, August 2013
PEOPLE PREFER VIDEO
OVER (ALMOST)
ANYTHING
Source: Forbes.com, January 2013
PEOPLE PREFER VIDEO
OVER (ALMOST)
ANYTHING
Source: Forbes.com, January 2013
ARE 50
TIMES
MORE
LIKELY
TO SHOW
UP ON
THE
FIRST
PAGE OF
GOOGLE
Source: SocialTimes, July 2012
PEOPLE SAY
THEY‟RE MORE
LIKELY TO SEEK
OUT
INFORMATION
ABOUT A
PRODUCT OR
SERVICE AFTER
SEEING IT IN AN
ONLINE VIDEO
46%
Source: Eloqua, December 2012
SO… HOW DO I GET
STARTED?
AGENDA
 How to select topics to video about
 How to create videos
 Videos within your web strategy
 Distributing your videos
SELECTING THE RIGHT
TOPIC
WHAT SHOULD YOU MAKE A
VIDEO ABOUT?
WHO SHOULD YOU MAKE A VIDEO
FOR?
(clients, prospects, other audiences)
TIPS FOR CHOOSING
VIDEO TOPICS
 Answer FAQs
 Share tips and success stories
 Interview clients or team members
 Transform blog posts into video clips
VIDEO EDITORIAL
CALENDAR
Release date Topic
Friday, October 1 Saving for college
Thursday, November 2 3 tips for retiring couples
Tuesday, December 9 What are annuities?
Wednesday, January 15
Thursday, February 7
YOU DON’T NEED THIS
TO MAKE GREAT VIDEO
CONTENT
YOU DON’T NEED THIS
CREATING & SHARING
VIDEO ONLINE
1. Assemble the right tools
2. Select and set up a platform
3. Get in front of a camera
ASSEMBLE THESE 3
TOOLS
Internet connection
Web cam
A quiet place with decent lighting
CREATE AN ACCOUNT
 Go to [www.youtube.com]
 Select “Create an account”
 Complete profile
 Go towww.google.com/hangouts]
 Download from [GooglePlay], [Apple
Store]
 Complete profile
GETTING
COMFORTABLE WITH
THE CAMERA
Test it out – write out a script
Watch yourself
Practice speaking and breathing
Get comfortable making mistakes
Get inspired! Watch others
Be prepared before pressing „record‟ – double
check equipment
MORE FAQS
 How long should a video last?
 What should I wear?
HERE’S HOW TO
UPLOAD VIDEO TO
YOUR WEBSITE
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
INCORPORATING VIDEO
INTO YOUR
WEB STRATEGY
1. Become a YouTube channel rock star
2. Video blogging
BECOME A YOUTUBE
ROCK STAR
First, sign in. To get to your channel, click on your
username in the upper right hand corner.
Select Edit Channel in the upper left corner
& follow steps to complete profile
information.
MAKE IT YOURS
ADDING VIDEO IS EASY
Click on Organize Videos
…and then Upload in the upper right corner
VIDEO BLOGGING: CASE
STUDY
38 Million
results
All these
companies
pay for results
Here we see
Retirement
Jock: ranked
number 2
Blogging:
search engines
love blogs
Great
storytelling
Easy to
understand
SPREAD THE WORD
SOCIAL SHARING QUICK
TIPS
 Add social sharing buttons to video content
 Post a quick description with a link to the
video
 Allow and encourage friends & followers to
share your content
 Ask for feedback
BUILD ANTICIPATION
 Keep your audience posted on new content
 Post on a regular basis to keep viewers
involved
OTHER WAYS TO SHARE
 Newsletter
 Email blast
 Blog
VIEWERS SAY
THEY‟RE MORE
LIKELY TO
PURCHASE A
PRODUCT OR
SERVICE AFTER
WATCHING AN
ONLINE VIDEO
85%
THE BOTTOM LINE
GET IN TOUCH
fppad.com/subscribe | bill@fppad.com
1.888.946.3188 |
sales@advisorwebsites.com

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Video Creation 101 for Advisors

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