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3. Agenda
01 What Is YouTube SEO?
How Does YouTube SEO Work?
02
Best Tips for YouTube SEO
03
YouTube SEO Tools
04

4. What is YouTube SEO?

5. What is YouTube SEO?
YouTube has become an extremely popular
website. It was first released in 2005 and
quickly gained popularity, and after its
acquisition by Google, it grew into an industry
behemoth.

6. What is YouTube SEO?
YouTube SEO is a method for enhancing the
ranking of channels and videos in search
rankings. Many businesses nowadays use
YouTube SEO techniques to increase their
brand Reach over YouTube.

7. What is YouTube SEO?
YouTube has implemented an algorithm
to rank videos to make relevant videos
discoverable to users.
As a result, channels face a challenge, if they
want to be seen, they need to implement
measures to optimize their videos for better
ranking.

8. How Does
YouTube SEO Work?

9. How Does YouTube SEO Work?
YouTube shares Google's search analytics and goal of providing the finest search experience
possible with its users.

10. How Does YouTube SEO Work?
In response to a user's query, YouTube's algorithm analyzes videos across thousands of
channels to return a list of the most relevant videos.

11. The user's search and browsing history are crucial in tailoring the results page. On YouTube,
however, the algorithm also check channel interaction and optimization metrics to determine
how to order results.
How Does YouTube SEO Work?

12. YouTube SEO Tips

13. SEO for videos on YouTube relies heavily on well chosen keywords. They allow the platform to
determine the video's topic, index the content, and relate it to user queries.
When choosing keywords for a video, it is critical that they be pertinent to the material being viewed.
The name of your video may be the first thing a viewer sees of your work. It should not only explain the
content of the video, but also encourage readers to watch it.
YouTube SEO Tips
0
1
Conduct keyword
research first
02
Choose keywords with good
reach potential and use a
good video title

14. The platform's algorithm also uses the description to determine the video's topic. Since this is a video,
you need to incorporate keywords that are relevant to the content.
YouTube not only uses tags to effectively index and search for videos, but also to suggest other videos
you might enjoy.
YouTube SEO Tips
03
Write smart descriptions
04
Add tags to the video

15. The YouTube algorithm only understands text and code; therefore, it can't interpret visual content. A
transcription is the verbatim translation of what is spoken in a video. It is common to use the
transcript as captions by just providing time stamps.
Create longer video which are more descriptive rather than 2 min long superficial videos. Make use of
end screen or cards to direct viewer to more of your content or playlists.
YouTube SEO Tips
05
Create transcriptions and
captions for the videos
06
Make longer videos and take
advantage of end screens and
YouTube cards

16. You can increase audience engagement by introducing element of surprise like cliffhangers. Or you can
add in a quiz question in the middle of a video and request viewers to comment their answers
YouTube considers a high CTR to be evidence that your video was relevant to that keyword that the
user searched for. This is why click-through-rate (CTR) is so crucial to SEO.
YouTube SEO Tips
07
Increase audience
engagement
08
Increase CTR in search results
by Promoting the channel and
videos

17. Thumbnails can have a significant impact on your video's visibility in search results on
YouTube. Therefore, you should use some creativity in creating the thumbnail for your video and
pick one that effectively represents the content.
Audience Retention is the amount of video that a viewer sees before switching to something else.
You should split the video in chapters to make viewers hooked to your content.
YouTube SEO Tips
09
Create custom thumbnails for
your videos
1
0
Aim to create high-retention
videos & keep a close eye on
your analytics

18. YouTube SEO Tools

19. YouTube SEO Tools
Social Blade
It is used to examine any popular
YouTube video and discover its key
reasons for success.
Ahrefs Keyword Explorer
let's you track ranks, study keywords,
and estimate website traffic.
Canva
It simplifies the process of creating
logos, cards, social media graphics,
and more.
Cyfe
allows you to monitor the success
of your top-ranking keywords and
discover related terms to expand
your focus.
TubeBuddy
SEO Tool with helpful functions, like automated interpreters,
performance tracking, keyword analyzers, etc.
SEO
Tools