2. Q1. How old are you?
10
9
Quantity of People
8
7
6
5
4
3
2
1
0
15 or Below
16-20
21-25
Age
31+
From looking at these
results it is clear that we
mostly asked between
the age range 16-25 as
this is our main target
audience that we hope to
aim to. Young adults are
the typical listeners for
the electronic/ dance
music genre therefore we
most value their opinions
and feedback.
3. Q2. What is your gender?
Gender
Female
Male
0
2
4
6
Quantity of people
8
10
12
We asked an equal
amount of both males
and females to make
our results unbiased
towards any particular
gender. This is because
both young males and
females listen to the
electronic music genre
so we wanted an equal
amount of results from
both genders.
4. Q3. Do you watch music videos
regularly?
12
Quantity of people
10
8
6
4
2
0
Yes
No
From our results we found
that 11 people watch music
videos regularly as
opposed to the 9 that
answered no. This shows
that music videos are still
relevant today and people
still watch them for
entertainment. We hope
that we can make our
music video visually
appealing so that we can
catch the attention of
those who don’t watch
music videos as regularly.
5. Q4. Do you think music videos are an
important element to the success to the
song/artist?
It is clear from these results that
the success of a song/artist is
effected by the impact of their
music video and the message it
portrays. This shows that the
style of music video has to be
made just as important as the
song itself, in order to gain a
wider audience of both viewers
and listeners.
quantity of People
15
10
5
0
Yes
No
6. Q5. What is your preferred music
genre?
Pop
Rock
Electronic
Dance
5%
Indie/Alternative
5%
15%
45%
5%
20%
5%
Classical
R&B
Typically, pop was made the
most favored music
genre, this is a result of the
chart success and media
attention it gains, therefore it
is played more than any other
genre on a wider scale. This
theory is clear when looking
at the results for both our
chosen music
genres, electronic and dance.
As these genres are less well
known to the majority of the
public they are less favored
for their lack of mainstream
popularity.
7. Q6. Where do you purchase the
majority of your music?
30%
Itunes
Record Shops
Downloaded Illegally
5%
65%
As music becomes easier and
quicker to download from home it
is no surprise that both Itunes and
downloading illegally dominates
these results. This is a result of
people wanting instant music on
demand and as we focused on
asking the younger generation
their views are more modernized
and relevant today, unlike the older
generations that we asked. The
result of only 5% of those we asked
buying music from record shops
proves that the physical purchasing
of a digipack is becoming less
popular.
8. Q7. Do you think that physically buying
an album in a record shop is a thing of
the past?
Yes
No
35%
65%
As previously mentioned we
focused on asking the
younger generation therefore
their views are more current
for the modern era. Having
said this, record shops are still
valuable to the music industry
and are not yet a thing of the
past therefore digipacks still
have their place in making an
artist/song a success.
9. Q8. Where do you find out about
new songs and artists?
6
5
4
3
2
1
0
Music
Channels
Radio
Friends/
Family
Social
Networking
Sites
Magazines
Music is a sociable media and
is shared between friends
and family both in person and
on social networking sites. By
asking mostly those in the
younger generation it is no
surprise that social
networking sites play a huge
part in the sharing of new
music. This is because they
are the most connected with
social media and is a part of
their day to day lives
therefore social media effects
the success and audience
range of a song/artist.
10. Q9. Does album advertising
encourage you to buy music?
14
12
10
8
6
4
2
0
Yes
No
It is clear from these results that
album advertising does not
necessarily encourage the public
to purchase particular music. As
seen from previous results, it
showed a range of favorable
music genres therefore not all
types of music are advertised on
such wide scales. One reason for
this is that not all genres have
the funding to promote their
music on mainstream media
levels. This is why niche genres
find it hard to gain wider
audiences, for example the
electronic genre.
11. Q10. Do you listen to music within
the electronic/dance genre?
Yes
No
45%
55%
These results show that over half
our participants currently listen to
music within the electronic/
dance genre. This proves that our
music style is still relevant today
and still has its place within the
industry with a strong target
audience.
12. Q11.Where do you expect to find
electronic/ dance music being played?
The graph shows that
people associate the
genre electronic/ dance
with nightclubs where
young adults typically go.
This is where many
teenagers go to enjoy
new music socially.
Restaurants
Clothing Shops
Pubs
Mainstream Radio Stations
Nightclubs
0
5
10
15
20
13. Q12. Do you think if more electronic/
dance music would to have music videos
they would be more well known?
No
Yes
0
2
4
6
8
10
12
14
16
As previously mentioned, music
videos still have a large impact
on the success and popularity of
a song/artist. Typically, the
electronic/ dance genre does
not have a mainstream target
audience. Therefore many less
well known artists within the
genre do not have the funds or
audience range to have a music
video. As a result, the genre
continues to be less popular
than those in the charts e.g.
pop.
14. Q13. Do you think that more people
would listen to the genre of electronic/
dance if it had more chart success?
No
13%
Yes
87%
The lack of worldwide success
for smaller genres much like
electronic/ dance means that
they are unlikely to be featured
within the charts, therefore they
will continually have a smaller
audience. From the graph it
shows that 87% of the people
we asked agreed that if the
electronic/ dance genre would
be more popular if it had more
chart success. The benefits of
having chart success allows the
genre to gain a wider audience
and become more mainstream.
15. Q14. What do you visually expect to
see within an electronic/ dance music
video?
-
Strobe Lights
Dancing
Nightclubs
Big Stage/ Gig
All participants mentioned at least one of the
features to the left. The most popular answer
was strobe/ flashing lights. These are typically
found in both nightclubs and at big staged gigs.
These are both stereotypical settings for the
electronic/dance genre as this is where the
younger generations go to listen to current and
vibrant music.
16. Q15. Which out of the following music
videos do you find most interesting to
watch?
9
Quantity of People
8
7
6
5
4
3
2
1
0
Chase and Status- Skrillex- Summit
Time
Afrojack- Rock
the House
Music Video
The prodigyWarriors Dance
From these results it shows that
Chase and Status and Skrillex
proved to be the most popular
styles of music video. Chase and
Status’ music video time has been
created in a narrative style, where
as Skrillex’s video for his song
summit is more abstract and
visually exciting by using a range
of different editing styles. The
performance based video style by
Afrojack was less popular as this is
less visually interesting to watch.
