Affiliate	
  Marke,ng	
  For	
  Events	
  
Presented	
  By:	
  
	
  Rick	
  Calvert	
  CEO	
  &	
  Co-­‐founder	
  
BlogWorl...
What	
  Is	
  Affiliate	
  Marke,ng?	
  
Basic	
  Terminology	
  
•  Merchant	
  
•  Affiliate	
  
•  Affiliate	
  Network	
  
•  Affiliate	
  Program	
  	
  
•  Affiliate...
The	
  Affiliate	
  Network	
  
•  ShareASale	
  
•  LinkShare	
  
•  Commission	
  
Junc,on	
  
How	
  To	
  Recruit	
  Affiliates	
  
Who	
  Can	
  Be	
  An	
  Affiliate?	
  
•  Associa,ons	
  
•  Media	
  
•  Exhibitors	
  
•  Speakers	
  
•  ARendees	
  
•...
SmartBrief	
  
What	
  Can	
  You	
  Sell	
  With	
  An	
  Affiliate	
  
Program?	
  
•  Registra,on	
  
•  Lead	
  Genera,on	
  
•  Exhibi...
Your	
  Program	
  Will	
  Grow	
  Over	
  Time	
  
0	
  	
  
100	
  	
  
200	
  	
  
300	
  	
  
400	
  	
  
500	
  	
  
...
 $-­‐	
  	
  	
  	
  
	
  $20,000.00	
  	
  
	
  $40,000.00	
  	
  
	
  $60,000.00	
  	
  
	
  $80,000.00	
  	
  
	
  $100...
Recommenda,ons	
  
•  Program	
  lead	
  ,me	
  should	
  
be	
  a	
  minimum	
  of	
  five	
  
months	
  
•  The	
  first	
...
Give	
  Affiliates	
  The	
  Tools	
  They	
  Need	
  
Get	
  Crea,ve	
  
Ques,ons?	
  
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Affiliate Marketing-How to Extend your Marketing Database, by Rick Calvert

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MTO Summit is for the buyers and users of the next generation exhibition tools: show owners, association executives, corporate meeting planners, marketers, and exhibition strategists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.


MTO SUMMIT MARKETING CHALLENGES WORKSHOP

The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.

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Affiliate Marketing-How to Extend your Marketing Database, by Rick Calvert

  1. 1. Affiliate  Marke,ng  For  Events   Presented  By:    Rick  Calvert  CEO  &  Co-­‐founder   BlogWorld  &  New  Media  Expo   @blogworld  
  2. 2. What  Is  Affiliate  Marke,ng?  
  3. 3. Basic  Terminology   •  Merchant   •  Affiliate   •  Affiliate  Network   •  Affiliate  Program     •  Affiliate  Manager   •  Larger  Glossary   Here  
  4. 4. The  Affiliate  Network   •  ShareASale   •  LinkShare   •  Commission   Junc,on  
  5. 5. How  To  Recruit  Affiliates  
  6. 6. Who  Can  Be  An  Affiliate?   •  Associa,ons   •  Media   •  Exhibitors   •  Speakers   •  ARendees   •  Bloggers,  Social   Influencers,  Forums  
  7. 7. SmartBrief  
  8. 8. What  Can  You  Sell  With  An  Affiliate   Program?   •  Registra,on   •  Lead  Genera,on   •  Exhibit  Space   •  Sponsorship   •  Housing   •  Virtual  Events  
  9. 9. Your  Program  Will  Grow  Over  Time   0     100     200     300     400     500     600     700     800     2007   2008   2009   2010   Affiliate  Totals   Totals   0     5,000     10,000     15,000     20,000     25,000     30,000     2007   2008   2009   2010   Click  Totals   Totals  
  10. 10.  $-­‐          $20,000.00      $40,000.00      $60,000.00      $80,000.00      $100,000.00      $120,000.00     2007   2008   2009   2010   Sales  Totals   Totals   0 5000 10000 15000 20000 25000 30000 35000 40000 45000 May June July August September October November Month over Month 2007-2010 2007 2008 2009 2010
  11. 11. Recommenda,ons   •  Program  lead  ,me  should   be  a  minimum  of  five   months   •  The  first  year  will  NOT  be   your  success  story   •  Expect  bumps  at  milestones   •  Social  media  is  your  friend     •  Encourage  speakers,   vendors  and  associa,ons  to   par,cipate  
  12. 12. Give  Affiliates  The  Tools  They  Need  
  13. 13. Get  Crea,ve  
  14. 14. Ques,ons?  

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