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Pure Michigan Campaign
- 2. Background
- 3. Advertise on Trip Advisor Banner ad on the Trip Advisor website
- 4. Develop a mobile app.
- 5. Play to Win
- 6. Why advertise? • More tourism to Michigan means more money for Michigan and Michigan residents
- 7. Target Audience • Everywhere except Michigan • Michigan residents can benefit as well
- 8. Budget • Total: $10,000 • $ $5,000 for the Trip Advisor banner ad $5,000 for app development and website additions.
- 9. How to measure • • • • Clicks on Trip Advisor ad Number of app downloads Participation in online activities Results of the online surveys
- 10. BENEFITS • More site traffic • More tourists • Stronger brand loyalty • More survey results • Better brand-consumer relationships
Editor's Notes
- We have seen amazing results from the Pure Michigan campaign. If we advertise on Trip Advisor the brand will get spread out even more. Some people will recognize the brand, thus trusting it and clicking on the ad to look into vacations in Michigan.
- Along with advertising on Trip Advisor we will create a new membership based program.We will add a tab on the website, “play to win”Players can gain points to receive coupons for travel destinations in Michigan